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Pengaruh Pengalaman Pelanggan, Kualitas Layanan, dan Promosi terhadap Keputusan Penggunaan Aplikasi OVO pada Mahasiswa Uniska Kediri
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 4
(2025)
This study aims to examine and explain the influence of customer experience, service quality, and promotion on the decision to use the OVO application among Uniska Kediri students. The research applied a probability sampling method using a saturated sample approach for an unknown population, calculated through the Hair formula, and obtained 114 respondents. The data were analyzed using several statistical tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, l...
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Pengaruh Lokasi, Store Atmosphere, dan Content Marketing Terhadap Keputusan Pembelian Konsumen Generasi Z Pada Hakui Kopi 0 KM Tulungagung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to determine the effect of location, store atmosphere, and content marketing on Generation Z consumer purchasing decisions at Hakui Kopi 0 KM Tulungagung. This type of research uses quantitative research with associative methods. Sampling was carried out using purposive sampling method, the population in this study were generation z consumers at Hakui Kopi 0 KM Tulungagung. The data used in this study are primary data using a questionnaire and get a sample size of 144 which can b...
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Faktor Pengaruh Kinerja Karyawan UD. Nur Amalina Kabupaten Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of leadership style, motivation, and work environment on employee performance at UD. Nur Amalina, Kediri Regency. The research employed a quantitative descriptive approach involving 38 employees as the total population, using a census sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression analysis with IBM SPSS version 25.0. The results reveal that leadership style, motivation,...
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Pengaruh Price, Promotion Dan Location Terhadap Customer Satisfaction Pada Laundry The Daily Wash Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, promotion, and location on customer satisfaction at The Daily Wash Laundry Kediri. This research employs a quantitative associative approach to examine the causal relationship among variables. The sample consists of 170 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability testing, classical assumption tests, and multiple linear regression ana...
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Pengaruh Emotional Intelligence, Disiplin Kerja, dan Job Commitment Terhadap Produktivitas Kerja Pegawai DP3AP2KB Kota Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of emotional intelligence, work discipline, and job commitment on employee productivity at DP3AP2KB Kota Kediri. The research employed a quantitative approach with a population of 45 employees, all of whom were included as the sample using a saturated sampling technique. The research instrument was a five-point Likert-scale questionnaire tested for validity and reliability. Data were analyzed using multiple linear regression with the aid of SPSS version 2...
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Pengaruh Program Affiliate Marketing, Harga, dan Promosi terhadap Keputusan Pembelian Parfum Mezuca di Tiktok Shop
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to determine the influence of affiliate marketing programs, price, and promotion on purchasing decisions for Mezuca perfume on TikTok Shop. As the digital era advances, social media platforms like TikTok serve not only as entertainment platforms but also as effective channels for marketing products through the TikTok Shop feature and affiliate programs. This strategy allows content creators to act as sales partners, directly influencing consumer decisions. This quantitative study...
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Pengaruh Beban Kerja, Budaya Organisasi, dan Disiplin Kerja terhadap Produktivitas Kerja pada Ud. Berkah Andita Mandiri II
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 5
(2025)
This study aims to analyze the effect of workload, organizational culture, and work discipline on employee productivity at UD. Berkah Andita Mandiri II. In today’s competitive business environment, employee productivity is considered a crucial determinant of organizational performance and sustainability. The research employed a quantitative approach using a survey method by distributing structured questionnaires to employees. A total of respondents participated, and the data collected were proce...
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Pengaruh Rasio Likuiditas, Solvabilitas, dan Aktivitas Terhadap Profitabilitas Pada Perusahaan Sub Sektor Otomotif Yang Terdaftar Di BEI Tahun 2020-2023
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to examine the influence of financial performance ratios—namely, the liquidity ratio (Current Ratio/CR), solvency ratio (Debt to Asset Ratio/DAR), and activity ratio (Total Asset Turnover/TATO)—on the return on assets (ROA) of companies in the automotive sector listed on the Indonesia Stock Exchange (IDX) during the period 2020–2023. Employing a quantitative research approach with purposive sampling, the study focuses on automotive sector companies that met specific criteria over...
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Perbandingan Kinerja Keuangan Menggunakan Rasio Likuiditas, Solvabilitas, Aktivitas, dan Profitabilitas Pada Perusahaan Sub Sektor Rokok di BEI Tahun 2016-2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze and determine whether or not there are differences in financial performance between cigarette sub-sector companies listed on the Indonesia Stock Exchange in 2016 - 2023. This type of research uses quantitative research with a comparative method. Sampling was carried out using the purposive sampling method and four companies were obtained. The data used in this study are secondary data using the company's annual financial reports. Hypothesis testing was carried out usin...
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Analisis Butir Soal Teknik Dasar Otomotif Berbasis Diagnostik Kognitif dengan Anates Versi 4.02
Dwi Jatmoko
; Basuki Basuki
; Agung Pambudi
; Kuntho Alief Setiyono
; Beni Nugroho
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 1
(2025)
The purpose of this study was to determine the quality of the Odd Semester Final Summative Questions for the Automotive Basic Engineering Subject for Class X SMK TKM Pertambangan Kebumen using the Anates V4 Application. The exam question data, answer keys, and all students' answers were collected through data collection documentation techniques. Furthermore, using the Anates version 4.02 program, item analysis will be carried out to assess the validity, reliability, level of difficulty, discrimi...
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