📅 30 June 2025
DOI: 10.56444/cideajournal.v2i1.832
Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik
CiDEA Journal
Universitas 17 Agustus 1945 (UNTAG) Semarang
📄 Abstract
The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative business opportunity so as to create new jobs. The stages used in the implementation of the coconut chip business program include preparation, market research and product formulation, as well as marketing strategies.
🔖 Keywords
#Coconut
#Chips
#Marketing
#Packaging
#Bussines Strategy
ℹ️ Informasi Publikasi
Tanggal Publikasi
30 June 2025
Volume / Nomor / Tahun
Volume 4, Nomor 1, Tahun 2025
📝 HOW TO CITE
Permata, Suarika Diah; Wanti Siregar, Lidia; Wigrha, Biwi Cahya; Andini, Della Surya; Rangkuty, Dewi Mahrani, "Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik," CiDEA Journal, vol. 4, no. 1, Jun. 2025.
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