This research seeks to examine the impact of brand image and brand ambassadors on the purchasing decisions of Wardah cosmetics consumers at Sashop Gorontalo. Data were gathered using questionnaires distributed to Wardah customers at Sashop Gorontalo. The independent variables in this study are brand image and brand ambassador, while the dependent variable is purchasing decision. The research population consists of 97 respondents selected through a purposive sampling method. Instrument testing involved assessments of validity and reliability. The data were analyzed using multiple linear regression with the assistance of SPSS 25 software. The results of the t-test reveal that brand image and brand ambassador each have a significant individual effect on purchasing decisions. Additionally, the F-test results demonstrate that both variables together significantly influence purchasing decisions

With the increasing number of business players in the coffee shop industry, brand image has become a crucial element in shaping customer perception and loyalty. This study aims to analyze the contribution of digital promotion and human resource quality in shaping the brand image of Kopi Titik Koma in Surabaya. Employing a quantitative approach, the research collected data through a survey involving a total of 60 respondents. The data were analyzed using multiple linear regression with SPSS 25. The findings indicate that both variables have a positive and significant influence on brand image, both partially and simultaneously. The regression model obtained is Y = 2.909 + 0.286X1 + 0.538X2 + e, indicating that the quality of human resources contributes more substantially (0.538) compared to digital promotion (0.286). These results highlight the strategic importance of digital efforts and human resource development in enhancing brand image. Future studies are recommended to focus on more specific geographical areas to gain deeper insights.

Internal access abuse is a form of fraud that can significantly harm a company, both financially and reputationally. Therefore, it is essential for companies to implement effective preventive measures to protect the integrity of their information systems and assets. This article discusses various strategies that can be applied to prevent fraud, including the implementation of strong internal controls, segregation of duties, and strict access controls. Additionally, features such as audit trails, clear security policies, and the use of advanced security technologies are key elements in detecting and preventing access abuse. Building a culture of ethics and transparency within the company, as well as providing ongoing education and training to employees, is also crucial for raising awareness of fraud risks. Conducting regular audits and risk assessments can help companies identify potential weaknesses in their internal control systems. By adopting a comprehensive and integrated approach, companies can protect their assets, maintain operational integrity, and build trust among employees and stakeholders, ultimately contributing to the long-term success of the organization

Penyalahgunaan narkotika di Indonesia menjadi masalah sosial yang memengaruhi berbagai lapisan masyarakat. Pemerintah mengembangkan kebijakan rehabilitasi yang tidak hanya mengandalkan hukuman penjara, tetapi juga rehabilitasi medis dan sosial. Salah satu langkahnya adalah pembentukan Tim Asesmen Terpadu (TAT), yang bertugas menilai kelayakan rehabilitasi penyalahguna narkotika. Penelitian ini bertujuan mengevaluasi mekanisme kerja TAT di Kabupaten Garut serta mengidentifikasi hambatan dalam pelaksanaannya. Metode yang digunakan adalah pendekatan yuridis empiris dengan wawancara tim hukum dan medis, serta analisis dokumen hukum. Hasil penelitian menunjukkan TAT memiliki mekanisme terstruktur, namun menghadapi kendala seperti keterbatasan anggaran, kesulitan memperoleh data akurat, dan tantangan identifikasi peran tersangka. Solusi yang disarankan antara lain peningkatan koordinasi antar instansi, penambahan anggaran, dan penguatan pelatihan bagi petugas TAT. Penelitian ini diharapkan meningkatkan efektivitas kebijakan rehabilitasi narkotika di Garut dan daerah lain di Indonesia.
 

This research focuses on understanding how gender equality impacts per capita income in Gorontalo Regency. A quantitative method was used, relying on secondary data for analysis. To explore the connection between gender equality and per capita income, simple linear regression was applied. The results indicate that gender equality positively and significantly influences per capita income in this area. The analysis showed a determination coefficient, which reveals that 81. 3 percent of the change in per capita income is accounted for by gender equality, while the remaining 18. 7 percent is affected by other factors that are not considered in this study. This implies that enhancing gender equality plays a crucial role in boosting per capita income within Gorontalo Regency..

This study examines the impact of selling price, finished goods inventory management, and marketing strategy on sales turnover at Ayam Bakar Pak D Restaurant, Nginden Surabaya. Using quantitative methods and multiple linear regression analysis, the findings reveal that all three variables collectively influence sales turnover (F-value = 10.317, p = 0.000). However, partial analysis indicates only selling price (X1) has a significant positive effect (t = 4.591, p = 0.000), while finished goods inventory (X2)and marketing strategy (X3) show no significant impact. The regression equation derived is Y = 4.701 + 0.415X1 - 0.007X2 - 0.140X3 + e, emphasizing pricing strategy as a key driver of sales performance.

Peranan Tim Asesmen Terpadu (TAT) dalam upaya Restorative justice pada tindak pidana narkotika di Badan Narkotika Nasional Kabupaten Garut bertujuan untuk meningkatkan efektivitas penegakan hukum dengan mengurangi permintaan melalui rehabilitasi bagi pecandu dan penyalahguna narkotika. Penelitian ini bertujuan untuk menganalisis peran TAT dalam konteks tindak pidana narkotika dan kendala yang mengahmbat pelaksanaan Restorative justice. Penelitian ini bersifat Yuridis Empiris, dengan data primer yang diperoleh melalui wawancara langsung dan data sekunder yang diperoleh dari tinjauan pustaka serta dokumen hukum. Hasil penelitian menunjukkan bahwa TAT berfungsi untuk melakukan asesmen terpadu yang menghasilkan Surat Rekomendasi, yang menjadi bahan pertimbangan bagi penyidik dalam melaksanakan Restorative justice. Namun, pelaksanaan peran TAT menghadapi berbagai hambatan yang perlu diatasi.

Maraknya tawuran antar gangster di malam hari membuat masyarakat menjadi resah untuk beraktivitas dengan bebas. Hingga di era saat ini, perempuan masih menjadi objek atau target utama tindak kriminalitas akibat stigma bahwa perempuan adalah kaum yang lemah.  Desa Batursari memiliki populasi sebesar 35.229 jiwa dengan sebaran jumlah penduduk perempuan sebanyak 17.625 jiwa sehingga memiliki kerentanan menjadi korban kriminalitas yang tinggi. Oleh karenanya, Tim Pengabdi berkolaborasi bersama Dinas Perempuan dan Anak (DP3AP2KB) Provinsi Jawa Tengah dan perangkat Desa Batursari untuk mengadakan kegiatan edukasi dan praktik dasar Muay Thai sebagai bentuk antisipasi terhadap terjadinya kriminalitas. Hasilnya, terjadi 67,7% peningkatan pengetahuan dan kapabilitas kaum perempuan masyarakat Desa Batursari dalam bidang perlindungan diri.

Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan kerja, pengembangan karir, dan motivasi terhadap kinerja karyawan di PT Sinar Gorontalo Berlian Motors (Mitsubishi). Permasalahan kinerja karyawan yang teridentifikasi mendorong pentingnya mengkaji faktor-faktor tersebut. Penelitian ini mengkaji apakah pelatihan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, apakah pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, serta apakah motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, penelitian ini juga melihat pengaruh simultan pelatihan kerja, pengembangan karir, dan motivasi terhadap kinerja karyawan. Metode kuantitatif digunakan dengan pengumpulan data melalui kuesioner. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian diharapkan dapat memberikan rekomendasi bagi perusahaan dalam meningkatkan efektivitas program pelatihan, pengembangan karir, serta strategi motivasi untuk mendukung kinerja karyawan secara optimal.

This study aims to analyze the influence of leadership style, compensation, and workload on employee turnover intention at Koperasi Serba Usaha "Sentosa". Turnover intention is a critical indicator in maintaining the stability of human resources, particularly in cooperatives that rely on employee loyalty and productivity. The research employs a quantitative approach using survey methods, with questionnaires distributed to 60 respondents who are active employees of the cooperative. Multiple linear regression analysis is used to examine both simultaneous and partial effects of the independent variables on the dependent variable. The results show that leadership style and compensation have a negative and significant effect on turnover intention, while workload has a positive and significant effect. These findings indicate that improvements in leadership style and compensation systems, along with better workload management, can reduce employees' intention to leave the cooperative. The practical implications of this study can serve as a foundation for Koperasi Serba Usaha "Sentosa" in designing more effective employee retention strategies.