This study aims to investigate and design a content marketing strategy to enhance user awareness of the referral feature in the Flip application. In addressing the lack of knowledge and utilization of the referral feature, the focus of this research is to understand how digital content marketing can strengthen customer awareness. The analysis explores the barriers to the adoption of this feature, including insufficient emphasis, inadequate information, and uncertainty about its benefits. Through a content marketing-focused approach, the proposed strategy includes optimizing the website and application to clearly illustrate the referral feature, leveraging email marketing campaigns to provide user guides, and utilizing social media and educational content to explain the concrete benefits of using the referral feature. Additionally, the approach includes data analysis to measure and evaluate the effectiveness of the implemented content strategy. It is expected that by applying a targeted and measurable content marketing strategy, the Flip application can overcome awareness challenges, increase user participation, and achieve significant growth in the adoption of the referral feature. This research contributes to a deeper understanding of the critical role content marketing plays in raising awareness and user engagement with key features in applications.

The songkok industry in Lamongan has quite a large economic potential, but still faces various challenges in increasing competitiveness, especially in facing increasingly tight market competition. Some of the main obstacles found are lack of innovation, limited access to wider markets, and low utilization of technology in production and marketing. This study aims to explore strategies to increase the competitiveness of local songkok products through a creative economic empowerment program using the Chambers Theory perspective. The research method used is a qualitative approach with data collection techniques in the form of in-depth interviews, field observations, and literature studies. Data analysis was carried out descriptively qualitatively with three main stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the creative economic empowerment program plays a significant role in improving craftsmen's skills, encouraging innovation in design, and expanding the marketing reach of songkok products. By applying analysis based on Chambers Theory, this empowerment contributes to increasing power within (craftsmen's confidence and awareness), power to (individual capacity to innovate and develop businesses), power with (collaboration between craftsmen in the community), and power over (ability to face competition and external constraints). Based on these results, it can be concluded that empowering the creative economy is an effective strategy in increasing the competitiveness of Lamongan songkok products. Therefore, close cooperation is needed between the government, the artisan community, and the private sector in order to create a sustainable creative industry environment.
 
 

The purpose of this study is to find out the difficulties experienced by students in solving mathematical problems, especially in working on or solving problems in the two-variable linear equation system material and to find out the causes of difficulties in the two-variable linear equation system material that has been carried out by grade VIII students. This type of research is qualitative research, namely by making observations, then the researcher gives several questions given to the research subject to work on. The test instrument used in this study is in the form of 2 questions, namely about the material of the two-variable linear equation system that has been validated. The subjects in this study were 19 students in class VIII A who participated in the research process, then the researcher selected 6 students as representatives of the research subjects. The instrument of this study is a written test by giving questions, then interviews. In the results of the research that have been observed along with the results of interviews used to determine the type of difficulty students in solving problems of the two-variable linear equation system, the test results show that students experience difficulties shown by making mistakes in working on the problem. The causes of students' difficulties that often occur are usually lack of concentration when working, difficulties when faced with different forms of problems, forgetting the material that has been taught.

This research aimed at finding out the effect of Quantum Learning model toward student self-confidence in Social Science learning at Islamic Junior Hight School of Al-Muttaqin Pekanbaru. Two classes, IX.C (experimental) and IX.G (control), were chosen using purposive sampling and a quantitative quasi-experimental design. Observation, surveys, and documentation were used to gather data, and Excel and SPSS 25 were used to analyze the results using t-tests, effect size, and N-Gain. Results indicated that the experimental group's self-confidence (mean = 86.76) was significantly higher than that of the control group (mean = 80.38), with a p-value of 0.000 (< 0.05), a moderate effect size of 0.51, and an N-Gain of 42.33% (moderate) vs 10.66% (low). These results attest to the Quantum Learning model's efficacy in raising students' self-convidence.

Natural fibers can be used as an alternative basic material for produce SNI helmet that are environmentally friendly. A huge potential of hemp fiber in Indonesia has not apply properly yet. This study propose to determine the ability of tensile strength and impact toughness in hemp fiber composites so that hemp fiber can be used as an alternative material for making SNI helmets. This study uses an unsaturated polyester 157 BQTN-EX resin matrix and MEKPO catalyst. Alkali treatment of the fibers uses 5% NaOH for 2 hours. The composite is made using the hand lay-up method. Variations volume fraction of hemp fiber used are 30%, 40%, 50%. The tensile testing process uses the ASTM D 638-03 standard and impact toughness testing uses the ASTM D 265-03 standard. Based on the research results, the highest tensile test results were obtained at variation on 30% fiber volume fraction is 18.30 MPa, for the highest impact toughness test results were obtained at variation on 50% fiber volume fraction is 0.0248 J/mm2. The greater the variation of the fiber volume fraction given, the lower the tensile strength value produced, while the higher the variation of the fiber volume fraction given, the greater the energy absorbed so that the impact price increases. Based on the test results, this hemp fiber composite needs to be considered as an alternative material to replace SNI helmet manufacturing.

The Independent Curriculum is a curriculum implemented by the government as a new guideline for education in Indonesia. With the various curricula in Indonesia, all elements in educational institutions must be able to adjust to them. This is what can cause learning difficulties, especially for students. The objectives of this study are: 1. To find out the learning difficulties experienced by students, 2. To find out the factors that cause students' learning difficulties, 3. To find out solutions to overcome students' learning difficulties. In this study, the researcher used a qualitative method to find out the results of an in-depth analysis of the resource persons. Learning problems faced by students in the Economics lesson of the Independent Curriculum for class 10 MA Darul Huda were found, namely: 1) Attention, 2) Memory, 3) The level of students' absorption in understanding information, 4) Academic and 5) Social. Then the factors that cause students to experience difficulties in the Economics lesson of the Independent Curriculum for class 10 MA Darul Huda are Internal Factors, namely: a) Psychology and Mental and b) Emotional and Bad Attitude Habits. Then in External Factors there are: a) Family, b) School, and c) Community, So that solutions are obtained to overcome student learning problems, namely: 1. Counseling Guidance 2. Establishing Cooperation with Parents of Students 3. Principal's assessment of teachers 4. Teacher assessment of students.
 
 

Melemang tradition is a form of local wisdom of the people of Karang Raja Village, Muara Enim, which is held every 10th of Muharram. This tradition not only has cultural values, but also has social and religious values such as gotong royong, caring, and sharing. However, in the midst of modernisation and the declining interest of the younger generation in traditional culture, the question arises of how best to keep the Melemang tradition from disappearing. The purpose of this research is to study ways to preserve the Melemang culture and develop methods that can be used to introduce the culture to the general public. This research uses a descriptive-analytical approach and a qualitative approach through, interviews, and literature research. The results showed that the involvement of the younger generation is necessary to preserve the Melemang tradition. It is hoped that this effort will strengthen cultural identity and introduce the melemang tradition to the general public.

This research aims to find out what parenting models for parents with children with visual disabilities can be applied. This research uses a qualitative approach with a literature study approach through journals, books, and previous research. The result of the research is that children with visual disabilities have different parenting patterns from parents with other disabilities or non-disabilities. Children with visual disabilities must be given the best during their golden age and after that period give confidence and independence to children, after adolescence children have friends and parents must recognize and control children's friendships so as not to fall into something wrong, when children with visual disabilities grow up parents help children to be able to make the best decisions for themselves until children can make rational decisions and with mature thinking.

Pandemi Covid-19 telah mengubah perspektif kesehatan dunia, termasuk di Indonesia. Kewenangan pemerintah menjadi krusial dalam menanggapi krisis kesehatan ini. Berbagai kebijakan diberlakukan untuk melindungi masyarakat dan meminimalisasi dampak negatif terhadap kesehatan masyarakat. Penelitian ini bertujuan untuk mengetahui kewenangan dan upaya pemerintah daerah pasca pencabutan kegiatan PPKM terhadap kesadaran kesehatan masyarakat di Kota Tangerang dan untuk mengetahui hambatan Pemerintah Daerah Kota Tangerang pasca pencabutan kebijakan PPKM terhadap kesadaran kesehatan masyarakat di Kota Tangerang. Penelitian ini menggunakan metode yuridis empiris dengan spesifikasi penelitian deskriptif analitis dan data diperoleh melalui wawancara mendalam terhadap narasumber. Hasil penelitian mengidentifikasi bahwa menunjukkan pasca pencabutan kebijakan PPKM Pemerintah Daerah Kota Tangerang tidak mengeluarkan kebijakan baru untuk menindak-lanjuti kebijakan tersebut. Kesimpulan dari penelitian ini adalah Pemerintah Kota Tangerang tetap melakukan upaya kesehatan seperti protokol kesehatan, surveilans, vaksinasi, dan komunikasi publik untuk menanggulangi pasca pencabutan kebijakan PPKM. Faktor penghambat pasca pencabutan kebijakan PPKM berdasarkan Pemerintah Kota Tangerangvialah tidak adanya faktor penghambat yang dialami. Hal ini dikarenakan kembali pada kesadaran kesehatan masyarakat itu sendiri.

The relocation of Indonesia's capital from Jakarta to the Capital City of Nusantara (Ibu Kota Negara/IKN) in East Kalimantan aims to address development inequality and promote equitable economic growth. As IKN’s hinterland, Balikpapan City, Samarinda City, Kutai Kartanegara District, and Paser District are crucial in supporting this vision. This study analyzes the comparative advantages and potential sectors for development in these areas using a quantitative approach with secondary data from 2010 to 2023. Location Quotient (LQ) and Dynamic Location Quotient (DLQ) analyses identify key sectors, and an overlay analysis is used to conclude which sectors are the leading sectors, visualized through Tableau. Balikpapan has 12 base sectors, with manufacturing, transportation, and warehousing as the strongest. Samarinda has 14 base sectors, led by finance and other services. Kutai Kartanegara District and Paser District rely on agriculture, forestry, fisheries, mining, and quarrying. Forecasting suggests all sectors in these regions have the potential to become leading industries. Balikpapan City and Samarinda City should optimize the service and industrial sectors, while Kutai Kartanegara District and Paser District must diversify beyond primary industries. This strategy supports inclusive and sustainable growth, aligning with the Sustainable Development Goals (SDGs) and shaping future IKN policies.