This research uses a descriptive qualitative method with a case study approach to analyze the influence of soft skills and digital marketing skills on the performance of MSMEs in the creative economy era. Theories used in this research include competency theory and organizational performance theory. This study focuses on understanding how interpersonal abilities (soft skills), such as communication, creativity, and leadership, along with digital skills such as the use of social media, e-commerce, and digital branding, can enhance the competitiveness and productivity of MSMEs. The results show that MSME actors with strong soft skills are able to build strong customer relationships and create added value in their products, while digital skills support operational efficiency and broader market reach. The integration of these two skill sets significantly contributes to the improvement of MSME performance, particularly in terms of sales, customer satisfaction, and business growth. Therefore, the development of soft skills and digital skills is a crucial strategy to support the sustainability of MSMEs amid the increasingly dynamic competition in the creative economy.

This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.

This study examines the representation of the power of women's masculinity in the novel Women Who Wait in the Aisle to the Sea by Dian Purnomo. The research problem focuses on how forms of masculinity power are displayed through female protagonists and how these characteristics reflect the configuration of masculinity according to Raewyn W. Connell's theory. This research aims to uncover how female characters build power, resistance, and independence through masculine attributes in the context of oppressive social structures. The method used is qualitative descriptive with reading and recording techniques as well as content analysis of novel texts. The results of the study show that Shalom figures represent the power of masculinity through courage, social dominance, mental toughness, rhetorical leadership, and physical endurance. These findings prove that women in literary narratives are able to internalize masculine attributes as a resistance strategy against social injustice. The conclusion of this study is that women's forms of masculinity power not only challenge conventional gender stereotypes, but also expand the understanding of women's roles in social structures through powerful and empowered literary representations.

This research conducted a systematic literature review of studies related to analyzing service quality based on user reviews with a machine learning approach. A total of 15 international and national journals were analyzed to identify challenges, methods, and trends in research in this aspect. The review results show that Natural Language Processing (NLP) and Sentiment Analysis techniques are the dominant approaches, with machine learning models such as Deep Learning, Naive Bayes, and Support Vector Machine (SVM) being commonly used. The review also identifies research gaps and provides recommendations for future research directions.

This Study aims to describe the implementation of teacher professional ethics at Palangkaraya Christian High School and identify the challenges faced the context of 21st century learning. Teacher professional ethics are a very important moral foundation in carrying out educational tasks, especially in an era marked by technological developments, globalization, and changes in students character. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that most teachers at palangkaraya Christian high school have implemented etchial values such as responsibility, integrity, fairness, and respect for students, However, there are significant challenges such as the digital literacy gap, ethical boundaries in the use of social media, and pressure to adapt learning methods to the characteristics of today’s students. Therefore, a sustainable strategy is needed to strengthen teacher professional ethics through training, character building, and collaboration between schools, parents, and the community.
 
 

This study examines public perceptions of the practice of "dawn attack" in the 2024 election, which is a form of money politics that is still rampant in Indonesia. This study aims to understand how the public assesses the impact of such practices on democratic integrity and voter behavior. This study involved 101 respondents with diverse backgrounds, the majority of whom were students, and some came from other professions such as civil servants, teachers, entrepreneurs, and medical personnel. Data collection was carried out through an open questionnaire, which was then analyzed using thematic methods to identify the main patterns in the community's view. The results of the study showed that the majority of respondents considered the dawn attack as a form of political manipulation that undermined the principle of fairness in elections. As many as 56.4% of respondents admitted that they had seen or knew of this practice, with the main impact in the form of temporary economic benefits and changes in voter behavior. This study highlights the importance of concrete steps in suppressing the practice of money politics, including through stricter law enforcement and political education for the public. Thus, this research is expected to contribute to efforts to create a fairer, more transparent, and democratic electoral system in the future.

The abstract in this document emphasizes that good corporate governance (GCG) is very important in managing Islamic banking to be in line with Islamic principles. This article discusses the implementation of GCG in the context of Indonesian Islamic banking, especially in maintaining a balance between stakeholder interests and Islamic obligations. Emphasis is given to the role of the Sharia Supervisory Board (SSB), the importance of transparency, accountability, and a risk management system that is in accordance with Islamic principles.

This research aims to identify and analyze service quality issues in the Foxxsniff perfume startup using the Fishbone diagram method. A qualitative descriptive approach is employed with data collection techniques through observation, in-depth interviews, and documentation studies. Data analysis utilizes check sheets, pareto charts, and fishbone diagrams. The research results are expected to identify service quality dimensions that require improvement and their root causes. The implementation of the Fishbone method in service quality management is expected to contribute to the development of service quality improvement strategies for the Foxxsniff perfume startup.

This study aims to examine, analyze, and describe the determination of selling prices for special orders using the relevant cost approach and the cost-plus pricing method at "Puna Jaya" Tempeh Factory in Poso Regency. This research is a descriptive analytical study. The relevant cost analysis shows that the production cost for special-order tempeh is lower than regular production. The cost-plus pricing analysis indicates that the selling price of large special-order tempeh is 11.68% lower, while small special-order tempeh is 21.43% lower compared to regular production prices. Although the price of special-order tempeh is lower, it maintains profitability levels of 30.85% for large tempeh and 20.57% for small tempeh, consistent with regular production. This analysis is expected to contribute to "Puna Jaya" Tempeh Factory in enhancing its competitive advantage over other tempeh producers in Poso Regency.

This study aims to analyze the effect of service quality , brand image , and trust on the loyalty of BPJS Ketenagakerjaan participants in the Non-Wage Recipient (BPU) segment at the Situbondo Branch, with satisfaction as a mediating variable. The research method uses a quantitative approach with purposive sampling techniques and data collection through questionnaires distributed to 110 respondents who have been active participants for more than six months. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results of the study indicate that service quality and trust have a significant effect on satisfaction, while brand image does not have a significant effect. Meanwhile, trust and satisfaction have a significant effect on loyalty, while service quality and brand image do not. Satisfaction is also proven to mediate the effect of trust on loyalty, but does not significantly mediate other variables. This finding implies that increasing participant trust and satisfaction is the main key in building BPU participant loyalty at BPJS Ketenagakerjaan Situbondo.