The tight competition in the business world requires an organization to create a marketing mix strategy to market the products sold and increase sales turnover. This research analyzes the influence of marketing mix which includes product, price, place, promotion, people, physical evidence and process to purchase decision. This research is a quantitative research. Case study was conducted at  the  food  center  in  the  tourist  area  of  Selorejo  Dam  Reservoir. Data  obtained  from  80  respondents   through  direct  observation (observation) and questionnaires on people who have / have visited Selorejo  Reservoir and made  purchases  of  products  in  the  food center  Selorejo  Reservoir  Malang.  Method  of  data  analysis  using quantitative analysis that is doubled linear regression. The analysis performed shows the following  results:  1)  Product, price, promotion,  place, person,  physical  environment and process simultaneously  / together positively influence purchasing decision, 2) Product,  promotion,  place,  person  and process  partially  have  A positive influence on purchasing decisions. While price and physical environment  have a negative influence on purchasing decisions, 3) Of the five marketing  mix variables  that  have  a  positive  effect on variable in influencing purchasing decisions. 4)  Product, price, promotion, place, person, physical environment and process have contribution of 78.5% in explaining buying decision at food center of  Selorejo Reservoir. While other factors have a contribution of 21.5% explained by other variables. 
 

This study aims to find out more about the policy of the existing capital structure at the Small and Medium Enterprises (SMEs), the influence of the ratio of debt to assets, the ratio of sales to assets, the loan term to the benefit of business, types of financial institutions, and the loan term to profitability which measures the continuity of their business. This   study   is  a  combination   of   quantitative   research   by   using statistical tests. The qualitative research through general least square (GLS) to test the variable sales to total assets and the ratio of debt to total assets. The object of research  is SMEs spread across the city of Malang  by viewing the source of funding and the type of financial institution that is  accessible   related  to  profitability.   The  sample  selection   using purposive sampling technique with the SME population in the city of Malang, gained as much as 62 SMEs as the sample population collected as many as 36 SMEs.  The sample  is an SME  that is included  in the population sample that met the selection criteria. The results of the analysis to model 1 shows that the profitability of SMEs in Malang influenced  by the explanatory  variables used in the capital structure research by 74.20% and only range of approximately line of business and the type of financial institution that became the source  of  acquisition  of  capital  is  not  a  major  factor  of  financial performance or profitability of SMEs in Malang

Stress management is a common knowledge and should be applied by  each  individual  in  order  to  reduce  high  stress  levels  due  the demands   and   pressures   of   works   and   personal   life   of   each individual.  Although  not  most  of  all,  Stress  Management  can  be implemented   by  a  business  owner  (SMEs)  so  that  any  activity which they do business  to run well and thrive. In addition,  Stress Management    can   be    used   to   manage   the   activities    of   the organization  is currently running businesses, business owners can also apply  stress management  on their personal  lives in order to create  a  balance  between  business  activities  and  their  personal lives. Causes of stress on business  owners came from a variety of sources    which    is    derived    from    organizational    factors    and individual  factors that each individual  has a different  and its own way of dealing with every obstacle that can possibly create stress. The purpose of this study was to determine the causes of stress on business  owners,  especially  in  culinary’s  bussines  owners  (Food and   Beverage)   and   how   they   perform   is  seen   by  the   Stress Management  Organizational  and  Individual  aspects.  The  subjects in this study is the Owner of Small and Medium Enterprises (SMEs) in Culinary derived from Kediri be a participant  in this study. The approach  used  in this study  is a qualitative  case study  approach. From   the   results   of   the   study,   researchers    found   that   the phenomena  that  occur  related  to the  causes  of stress  and  stress management  is  different  for  each  individuals.  The  Stressors  on Owner  of Small  and  Medium  Enterprises  (SMEs)  in Culinary  are need to known that the process of Stres Manajement  can be done in order to maintain the continuity of their bussiness

This  study aims to determine the potential of ecotourism management   and  public  participation   to  the  economic environmental aspects as well as formulating marketing strategies.  The results showed that in the management  of the tourism element of ecotourism there are still some deficiencies. Local communities haven’t been intensively involved and yet derive optimal benefits from ecotourism. Due to ecotourism hasn’t contributed much to stimulate   the economy of local communities.  In order to meet the criteria of the concept of ecotourism, the main efforts of local community involvement is needed. Viewed from the aspect of conservation, has been their natural and cultural preservation program, and of the economic aspects that benefit local communities
 

This study aims to examine the effect of the company's quality Api Indonesia (Persero) with trust as an intervening method   of  analysis   using  Partial   Least  Square   (PLS).   The results   showed   a  direct   effect   and  significant   variable   E- Servqual   on  the  Trust   (the   Trust),   where   the   value   of  t statistics for 5205 which is above ± 1.96 (5%). with coefficient of 0,488  positive  path,  can  be  interpreted  that  the  better  E- Servqual,  would  cause  the  Trust  of  consumers  will  also  be higher. Path coefficient values indicate a direct and significant effect  of  the   variable  Trust  on  loyality   with  a  value  of  t statistics for 9,005 which is above ± 1.96 (5%). From the path coefficient value of 0621 (positive), can be interpreted that the higher  the Trust  (Trust)  consumers,  it will lead  to customer loyalty will also be higher.

The role of sport sponsorship  as the main option in the marketing communication  has become a very vital part in funding various Ambush marketing related to sport, where a company which is not an official sponsor of the event (official partner) conduct a business that includes their names, products, and services to a sporting event or kopetisi with a marketing strategy that is "unique". The purpose of  this   study   was   to  determine   the   forms   ambush   marketing strategies   taken  by  the  sponsor  in  the  Djarum  Indonesia  Open Championship  and to determine  consumer  response to the Djarum Indonesia  Open championship  against forms of Ambush Marketing strategy.  Results  of  the  study  that  the  shapes  strategy  Ambush Marketing   in  run  Party   Links   Championship   Djarum  Indonesia Open, among others:   the  first  one  that  is,  forms   of   strategies Ambush marketing is run by the Party Links Championship Djarum Indonesia Open is: Sponsor media coverage of the event or ambusher become   sponsors   of  the  various   media   that   include elements of an event, usually by creating events in hot spots around the event took place, a sponsor from the event and perform exploitation campaign   aggressively, making sponsorship linked with the contribution of sports stars as well as engage in Advertising, which coincided with sposnsor event. Secondly, the consumer response is  part of consumer behavior at    the championships  Djarum Indonesia Open can be shown in willingness to recommend the brand or ready in recommending the brand to others,  willingness  to pay a price  premium  for the brand,  namely the decision of use of the brand is based on the price offered price itself  is  inseparable   from  the  values  and  benefits  that  includes products or services offered, as well as willingness  to accept brand extensions  that  decition  in using  an  existing  brand  belonging  has launched a new product.

The article describes the cooperation of non-governmental actors conducted by Christian High School 1 Salatiga and the Institute of Chinese Language Course "Sha Hua" by OCA (Overseas Chinese Affairs). This article is the beginning of a process of cooperation to the success achieved from the cooperation between Christian High School 1 Salatiga and the Institute of Chinese Language Course "Sha Hua" With OCA (Overseas Chinese Affairs) in the improvement of human resources as development indicators by displaying a different dimension. This article also describes the cooperation Christian High School 1 Salatiga and the Institute for Language Course Mandarin "Sha Hua" which embodies the development of education through scholarships, cooperation model performed by actors non-government (in this case Christian High School 1 Salatiga and the Institute for Language Course Mandarin "Sha Hua") to the role of education to national development. Perspective theory used to analyze the cooperation of non-governmental actors is the theory of globalization, international cooperation theory and the theory of social capital (social capital). The method used was a case study (case study). From the data analysis found that: First, cooperation between non-governmental actors is made up of trust fosters a strong commitment to the same goal, and it allows the understanding that has been formed is not easy to be stopped just because of interrelated to one another; Secondly, the State is a partner cooperation between non-governmental actors become the most important thing to consider in a partnership; and Third, education is very important role in human development.

Industrial approach by parties outside the community is often a problem for people in the community who still up hold the values of regionalism. Decentralization deemed incapable to answer needs of the community, and even alienating society. Local governments often decentralized approach to promote industrial development vision and mission of each region. It then presents the resistance of society as happened in the village Hatunuru. Hatunuru public notice that the palm oil industries which are negotiatedby the Regents of Western Seramand investors will have an impacton the degradation values of ecological, social, culturaland economic, and a landing people in poverty. With the help of formal and informal organizations, communities and then find the true meaning of development, and wants development without losing sight of the forest as the utility sentrum community life. Therefore, the idea of bottom-up development should be considered in order to develop rural Hatunuruas rural in the stage of development of post-resistance.

Secara tradisional suatu perjanjian terjadi berlandaskan asas kebebasam berkontrak di mana dua pihak yang mempunyai kedudukan yang seimbang berusaha untuk mencapai suatu kesepakatan yang diperlukan bagi terjadinya perjanjian itu melalui suatu proses negosiasi diantara mereka. Dewasa ini kecenderungan makin nyata bahwa banyak perjanjian di dalam transaksi bisnis yang terjadi bukan melaui proses negosiasi yang seimbang di antara para pihak, tetapi perjanjian itu terjadi dengan cara pihak yang satu telah menyiapkan syarat-syarat baku pada suatu formulir perjanjian yang sudah dicetak dan kemudian disodorkan kepada pihak lainnya untuk disetujui. Perjanjian yang demikian ini lazim disebut perjanjian baku.Permasalahan yang muncul adalah apakah   perjanjian baku yang dibuat oleh para pebisnis tidak bertentangan dengan asas kebebasan berkontrak, itikad baik, dan kepatutan. Andaikata dalam perjanjian yang dibuat secara baku terdapat ketentuan/pasal   yang merugikan salah satu pihak dapatkah hakim untuk menganulir pasal tersebut dengan mendasarkan pada asas itikad baik dan kepatutan. Hasil penelitian menunjukkan telah terjadi pelanggaran terhadap asas kebebasan berkontrak, asas konsensual, dalam merumuskan isi di dalam perjanjian tersebut khususnya pada pasal-pasal yang mengatur hak dan kewajibn para pihak.Terlalu banyak kewajiban yang harus dilakukan oleh pihak francisee tetapi hak yang dimilikinya sangat sedikit. Sebaliknya banyak pasal yang mengatur hak-hak franchisor, akan tetapi sangat sedikit yang mengatur kewajibannya. Hasil penelitan juga menunjukkan hakim dapat menghapuskan pasal-pasal yang diduga sengaja dibuat untuk memberikan keuntungan kepada salah satu pihak atau membebaskan salah satu pihak dari tanggung jawab yang semestinya harus dipikulnya.Traditionally, a contract performs based on the result of prior negotiation between the parties, who have an equal bargaining position. Recently the trend shows many businessmen doing their businesses did not base on equal business negotiation, but one party already set forth standard requirements in an agreement form, then offers to the other party. Commonly the other party only has two options, agree or disagree (take it or leave it) without has an authority for changing the standard requirements. That agreement/contract knows as adhesion agreement or adhesion contract. The research problem which come up; are the standard requirements in standard contract or agreement not in contrary with Freedom of Contract, consensus, Good Faith and Conscionability Principles. The other problem is: is it possible for judge to omit the standard requirements which set intentionally to get much advantages for one party and give disadvantages effect to the other party, based on the Good Faith and Conscionability Principles. The research result which held by normative research approach, shows, the strong party (Franchisor) breached the Freedom of Contract, and consensual principles. He did not arrange the obligations and rights of the parties proportionally. From the franchise agreements we know there were many articles or clauses, which set the franchise obligation, but not many clauses arranged franchise rights. In contrary many clauses set franchisor rights with a less obligations. Based on the literary study judge has rights to omit the clauses which strongly potential to give disadvantages to one party and give advantages to the other party.

This paper discusses the implications of the tragedy series that have general developed strategies in the communities in Papua and how the communities responded the tragedy. Along with the memories of the violence and how they have been suffering by the tragedy, there was also a “culture” to remind “silent”—afraid to bear witness. The communities became a muted group. The culture of the silences also grew in the education matter. Materials in formal education in Indonesia somehow fail to recognize the tragedy series that happened to the people of Papua. There are many encouragements to Papuan to break the culture of silence, brave to be witnesses, educate others about the tragedy. In this paper the discussion will explore the relation between the violence that the Papuan had been experienced personally and the culture of silence that later grown and settled in their communities.