The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.

This study aims to descriptively explore the role of facility and infrastructure management in enhancing learning effectiveness at the elementary school level, viewed from the perspective of School-Based Management (SBM). SBM is an educational management approach that emphasizes school autonomy in planning, implementing, and evaluating all learning activities as well as managing available resources, including educational facilities and infrastructure.This research employs a descriptive qualitative approach, with data collection techniques including in-depth interviews, direct field observations, and document analysis. The subjects of this study include the principal, teachers, and administrative staff responsible for managing school facilities and infrastructure at a selected public elementary school. The main focus is to examine how management processes are carried out and how these contribute to the continuity and quality of the learning process.The findings indicate that the management of facilities and infrastructure is conducted systematically through four main stages: needs planning based on situational analysis, procurement through collaboration with school committees or third parties, optimal utilization of facilities to support learning activities, and regular maintenance to ensure continued functionality. This process involves active participation from various stakeholders, both internal and external to the school, and is guided by the principles of transparency, accountability, and efficiency .Adequate availability of facilities and effective management were shown to create a conducive learning environment, increase student motivation, and support teachers in delivering lessons effectively. Furthermore, well-maintained facilities contribute to fostering a culture of discipline and a sense of responsibility among students. This study recommends enhancing the managerial capacity of principals and staff in facility management and strengthening cooperation between the school, the school committee, and the wider community to support the delivery of quality and sustainable education

This study aims to examine the effect of product quality and service quality on customer preferences at Bank BTN Syariah Jambi. This research employs a quantitative descriptive approach. The type of research is quantitative descriptive. Data were obtained through questionnaires, observations, and documentation. The method used to analyze the data is multiple regression analysis. The sample was selected using purposive sampling, with a total of 90 customers. The results indicate that both product quality and service quality have a partial and simultaneous effect on saving preferences at BTN Syariah Jambi. Simultaneously, there is a positive influence between product quality and service quality variables on customers' saving preferences, with the F-test result showing a significance value of 0.000 < 0.05. The product quality variable obtained a t-test significance value of 0.000 < 0.05, and the service quality variable obtained a t-test significance value of 0.011 < 0.05

Small and medium-sized enterprises (SMEs) play a strategic role in national economic development, particularly in rural areas. Their existence not only supports local economic growth but also contributes to cultural preservation. One concrete example is the Balinese kamen embroidery convection industry that is developing in Kates Village, Kauman District, Tulungagung Regency. This industry not only produces products that represent local cultural identity but also serves as a primary source of livelihood for a large portion of the local community. This study aims to examine the role and impact of this embroidery convection industry on improving the economic conditions of the Kates Village community. The study used a descriptive qualitative approach with a field study method, where data were collected through direct observation techniques, in-depth interviews with village officials, convection business owners, workers, and local residents, as well as documentation related to production activities. The results show that this industry is able to absorb a significant local workforce, both among women and youth, thereby reducing unemployment. Furthermore, community incomes have increased, directly impacting families' living standards. Furthermore, the existence of this industry has also encouraged the growth of new entrepreneurs, both in the convection sector and other supporting sectors such as distribution and marketing. Overall, the Balinese kamen embroidery convection industry in Kates Village has proven to be a local economic force based on culture. Its potential to strengthen the people's economy is enormous, especially if developed in a targeted and sustainable manner through policy support and capacity building of business actors. Therefore, greater attention from the government and other stakeholders is needed to ensure this industry continues to grow and provides long-term positive impacts for the community.

The high bounce rate of the SOCO by Sociolla app, reaching 57.8%, and the decline in user engagement indicate a serious challenge in maintaining consumer loyalty amidst highly dynamic digital platform competition. In an era when consumers have many alternatives and high expectations for digital experiences, building meaningful relationships through brand experience is crucial. Brand experience encompasses not only functional interactions but also emotional and sensory dimensions that shape consumer perceptions of service value and quality. This study aims to analyze the influence of brand experience on brand loyalty by including perceived quality and brand trust as mediating variables. A quantitative approach was used through the Structural Equation Modeling (SEM) method on 430 active SOCO app users. The results showed that brand experience significantly influences brand loyalty directly (t=2.195, p=0.014) and also indirectly through perceived quality (t=2.457, p=0.007) and brand trust (t=5.563, p=0.000). Overall, this model explains 62.7% of the variance in brand loyalty. These findings underscore the importance of experiential marketing strategies in increasing customer satisfaction, building trust, and maintaining long-term loyalty. A strong brand experience can create deep emotional connections, strengthen perceptions of service quality, and foster brand trust, particularly in the digital beauty sector, which relies heavily on image and user convenience. Theoretically, this study contributes to the development of brand loyalty models in the digital environment. Practically, the results of this study provide guidance for digital beauty app managers like SOCO to design more immersive, personalized, and consistent user experience strategies to increase customer retention and strengthen their competitive position.

This study was conducted at Bio Live Healthy Home, located in Sei Bamban District, Serdang Bedagai Regency. The primary objective of this research is to determine how lifestyle, reference groups, and consumer attitudes influence the decision to use services offered by the institution. In a rapidly growing health and wellness industry, understanding consumer behavior is essential to improve service quality and increase customer engagement. To achieve the research objectives, the study employed a survey method with a quantitative approach. The target population consisted of service users, and a sample of 92 respondents was selected. Data collection was carried out through a combination of observation, interviews, documentation, and the distribution of structured questionnaires. The questionnaire was designed to capture variables related to lifestyle, reference groups, attitudes, and service usage decisions. Before conducting the main analysis, the data were tested for validity and reliability to ensure that the instrument accurately measured what it intended to measure. Furthermore, classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to confirm the feasibility of using a multiple linear regression model. The analysis was performed using the Statistical Package for the Social Sciences (SPSS) software. The results of the study revealed that lifestyle, reference groups, and attitudes each had a significant and positive influence on the decision to use services at Bio Live Healthy Home. This indicates that individuals with health-conscious lifestyles, influenced by their social environment and holding positive attitudes toward wellness services, are more likely to engage with the services offered. Moreover, these three factors collectively contributed to a meaningful explanation of the variation in consumer decisions. In conclusion, the findings highlight the importance for service providers to consider psychological and social factors when designing marketing strategies.

This paper examines euthanasia from ethical, theological, legal, and human rights perspectives, focusing specifically on the Christian faith. Euthanasia, defined as the intentional termination of life to avoid physical suffering, raises significant moral and legal dilemmas. This study applies a qualitative method through literature review to explore expert opinions, Indonesian legal provisions, and theological foundations based on the Bible. The findings indicate that euthanasia contradicts the core principles of Christian ethics, Indonesian positive law, and human rights values that uphold the right to life. From a Christian worldview, life is a divine gift and should not be ended by human will. Suffering is understood as part of a spiritual journey that carries redemptive meaning. Furthermore, euthanasia presents complex implications not only for the individual undergoing the act but also for families, religious communities, and healthcare professionals. In Christian ethics, life and death are matters of divine sovereignty, and human agency in ending life is considered a violation of God's authority. The legal stance in Indonesia, as reflected in national laws and regulations, clearly prohibits any form of euthanasia, emphasizing the protection of human life as a constitutional right. From a human rights viewpoint, although autonomy is important, it must be balanced with the principle of preserving life. This study suggests that interdisciplinary dialogue involving theology, law, bioethics, and pastoral care is urgently needed to build awareness and offer compassionate responses to end-of-life issues. Churches, educators, and policymakers are encouraged to develop ethical guidelines and pastoral counseling approaches rooted in biblical truth and legal integrity. A wise and faithful response to the problem of euthanasia requires not only empathy but also a clear commitment to uphold the sanctity of life.

This study aims to examine the influence of compensation and work discipline on employee performance at Cahaya Nikmah Bakery located in Samarinda City. More specifically, this study analyzes three main things: first, the influence of compensation on employee performance; second, the influence of work discipline on employee performance; and third, the simultaneous influence of compensation and work discipline on employee performance. This study was conducted on 40 permanent employees who work at Cahaya Nikmah Bakery as research subjects. The method used in this study is a quantitative approach, with data collection techniques through observation, interviews, and questionnaires. The collected data were then analyzed using multiple linear regression techniques to determine the relationship and influence between the variables studied. The results of the data analysis show that the calculated F value of 35.898 is greater than the F table of 2.87 at a significance level of 5%. In addition, the significance value of 0.000 is below the critical limit of 0.05. This indicates that there is a simultaneous significant influence between compensation and work discipline on employee performance at Cahaya Nikmah Bakery. In other words, the combination of the two independent variables has a real contribution in influencing the level of employee performance. In addition to the simultaneous effect, the partial test results also show that each variable, namely compensation and work discipline, has a significant influence on individual employee performance. This is evidenced by the significance value for both variables, which is 0.000, which is also less than 0.05. The conclusion of this study shows that adequate compensation and the implementation of good work discipline can significantly improve employee performance. Therefore, company management is advised to continue developing a fair compensation system and strengthening a culture of work discipline to support overall company productivity and efficiency.

This study aims to improve the learning outcomes of underhand passing skills through the application of play-based methods to fifth and sixth grade students at SDN 1 Bumijawa. This study used a quantitative approach with a One Group Pretest and Posttest experimental design. The sample in this study was 15 students. Data were collected through underhand passing skills tests conducted before and after treatment. The results showed a significant increase in underhand passing skills after students participated in learning using the play-based method. This method has been proven to be able to increase students' interest, active participation, and understanding of basic volleyball techniques. In addition, the application of the play-based method also creates a more enjoyable learning atmosphere and reduces student boredom. This method directly involves students in practical activities, so that students not only understand the theory but also can apply it in real games. Play activities carried out in small groups allow students to learn from each other and increase self-confidence. Improvement in underhand passing skills also shows that the play-based method is effective in developing fine motor skills needed in volleyball. Therefore, the play-based method can be used as an alternative strategy in learning Physical Education, especially volleyball material in elementary schools. This study suggests that Physical Education teachers implement play-based methods more widely to maximize student learning and learning outcomes, as well as increase their motivation and enthusiasm for sports. Furthermore, implementing play-based methods can also improve teamwork among students, a crucial aspect of volleyball. With a more fun and interactive approach, students are more motivated to practice and master the skills taught.

This study aims to design and evaluate lipstick preparations by utilizing solid paraffin as the base ingredient and lanolin as an emollient and stabilizer. Solid paraffin was chosen because of its dense properties at room temperature and having the ability to form a stable lipstick structure. In addition, paraffin can provide a smooth, durable surface, and provide good smearing power. On the other hand, lanolin is known as a natural emollient ingredient that functions to moisturize and protect the lips from dryness. Lanolin also has water-retaining properties (occlusive) so that lip moisture is maintained even if the lipstick is used for a long time. The process of making lipstick is carried out by the melting method using indirect heating to maintain the stability of the material and prevent color and aroma degradation. All materials are accurately weighed, then put into beaker glass and heated over three legs using a Bunsen lamp. During heating, the ingredients are gently stirred so that all the components, including solid paraffin and lanolin, melt and mix homogeneously. Once the mixture reaches the desired consistency, the formula is poured into the lipstick mold and allowed to set at room temperature until ready for use. The results of the evaluation test showed that the combination of solid paraffin and lanolin was able to create lipstick with an optimal solid texture, even color, not easy to crack, and had a smooth application power on the surface of the lips. Lanolin plays a big role in providing a soft, moisturizing effect and adding a natural shine to the lips. Meanwhile, solid paraffin helps maintain the shape of the lipstick so that it doesn't break easily when applied. This study also highlights the importance of comparing the composition of ingredients to produce lipsticks that have a stable melting point, good application power, and appropriate adhesion.