A field of linguistics called phonology investigates the sound system of language, especially how sounds function to distinguish the meaning of words. The purpose of this study is to improve our understanding of the phoneme analysis of Indonesian. As the smallest units of sound, phonemes play an important role in distinguishing the meaning of words. The study of phonology includes the perception and production of sounds, their role in distinguishing meaning, and how sounds are used to create words and sentences. Phonology also investigates sound transformations such as assimilation, dissimilation, metathesis, and elision, which have an impact on the sound structure of language. Suprasegmental elements such as intonation, stress, and pauses are also discussed because they contribute to a clearer understanding of speech. In order to learn correct pronunciation and understand how sounds change as language develops, an understanding of phonology is essential.

Gender socialization in the family environment plays an important role in the formation of children's gender identity from an early age. Parents as the main agents of socialization play a significant role through daily interactions, providing examples, and parenting patterns that shape children's understanding of gender roles. This study aims to determine the importance of parents' reflective awareness in supporting a more inclusive and equitable understanding of gender. This study uses a descriptive qualitative approach to examine how parents in Medan City introduce gender values ??and norms in daily activities. The findings show that the gender socialization process is still influenced by traditional values ??and fairly rigid gender stereotypes. The division of roles based on gender applied by parents often gives rise to the perception that gender roles are fixed and cannot be changed.

COPD is a condition characterized by airflow obstruction that cannot be completely corrected. This limitation generally worsens over time and is associated with abnormal permeability to noxious particles or gases, resulting in narrowing of the airways, increased mucus secretion, and changes in the vascular system. The increase in chest expansion capacity is caused by the activity of respiratory muscle contraction. The activity of the respiratory muscles plays a role in chest expansion, which also affects lung growth. It is stated that the strength of the respiratory muscles decreases with age. Loss of intercostal muscle mass and strength are factors that reduce the ability of chest wall presence or development. This study used a case report design research method. Physiotherapy management for COPD is increasingly focused on exercise-based rehabilitation, both in outpatient and inpatient settings. Some therapies such as breathing exercises, thoracic expansion exercises and muscle release.

This article provides a comprehensive review of drug stability testing, specifically focusing on tablet dosage forms. It elucidates the fundamental principles, the critical role of ICH Q1 guidelines, and essential parameters evaluated during stability studies, including physical, chemical, and microbiological aspects. The discussion covers various types of stability studies, standardized storage conditions, and the interpretation of results for determining shelf life and ensuring product quality. Relevant case studies on tablet stability are also integrated to illustrate practical applications. This review aims to provide a structured overview of stability testing methodologies and their significance in pharmaceutical development and quality assurance.

The key to long-term marketing success, which is the dream of all marketers, is creating strong and close relationships with consumers. The aim of this research is to determine the influence of digital marketing and product quality on consumer loyalty. Through the questionnaire method with samples using the Slovin formula, there were 60 respondents. Meanwhile, the population used in this research is all Vicycake consumers from January to June 2023. Hypothesis testing via the t test (Partial Test) shows that digital marketing and the quality of the products studied are proven to significantly influence consumer loyalty. the results shown from the t test (Partial Test) digital marketing variable have a t-count greater than the t-table, this can be interpreted that HO is rejected and H1 is accepted and the product quality variable has a t-count greater than the t-table, this can be means that HO is rejected and H2 is accepted.

Aromatherapy candles made from used cooking oil represent an eco-friendly and economically valuable entrepreneurial innovation. This proposal presents the utilization of used frying oil as a base material in producing aromatherapy candles, aiming to support the circular economy concept and provide an alternative solution to environmental pollution. The product formulation combines paraffin, beeswax, and natural essential oils, offering relaxation and comfort while also opening up new business opportunities. SWOT analysis and marketing strategies based on the 4Ps (Product, Price, Place, Promotion) serve as the foundation for business development. The results of the study show that aromatherapy candle businesses have strong potential to attract consumer interest, especially among young people, and can deliver significant social, economic, and environmental impact.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

Innovation strategy is a crucial approach to enhancing organizational competitiveness, especially in the digital era marked by rapid technological advancement and increasingly complex competition. This study aims to analyze how innovation strategies can be effectively implemented to improve organizational competitiveness, while also identifying key supporting factors such as digital transformation, innovative culture, external collaboration, leadership, and data-driven decision-making. The research method employed is literature review, drawing from various theoretical frameworks and previous studies. The findings indicate that integrated innovation strategies—including digital process transformation, development of digitally competent human resources, and the establishment of an adaptive organizational culture—significantly contribute to overall organizational performance improvement. The application of advanced technologies such as artificial intelligence and big data also enhances the organization's ability to understand stakeholder needs and design targeted solutions. This study emphasizes that innovation is no longer an option, but a fundamental necessity to ensure organizational sustainability, relevance, and competitive advantage in the digital age.

Disinformation is one of the real threats to national stability in the digital era that needs to be addressed immediately. This study aims to analyze the role of content creators in countering disinformation in the digital era, focusing on Ferry Irwandi's content on social media. The method used is descriptive qualitative research with secondary data collection through content analysis of ten Ferry Irwandi videos. The results show that several of Ferry Irwandi’s contents feature five main thematic indicators: counter-narratives against disinformation, strengthening the narrative of national defense, digital and media literacy education, issues of tolerance and diversity, and social criticism based on national values. These findings demonstrate that defending the nation can be realized through creative, critical, and educational content, which becomes one of the key strategies in addressing the threat of disinformation in the digital space.

This study aims to describe the application of Internet of Things (IoT) technology in optimizing soil health management through a systematic literature review. This research compares various IoT implementations for monitoring soil moisture, pH, and nutrients based on previous studies, and identifies differences in technological approaches, sensors used, and automation levels. The review results indicate that although IoT technology is proven effective for real-time soil condition monitoring and supporting precision agriculture, its implementation varies significantly between advanced systems with full automation developed internationally and simpler, local monitoring systems in Indonesia. The comparison shows that wireless inductive moisture sensors are superior in accuracy and corrosion resistance compared to conductive sensors. A TDS sensor-based hydroponic nutrient monitoring system demonstrated high accuracy with an average error of 4.7468% , while soil pH monitoring achieved an accuracy with a Mean Absolute Error (MAE) of 0.14. Furthermore, automated watering systems proved to reach a success rate of up to 93.75%. This review concludes that adapting low-cost wireless sensor system models has great potential for improving the efficiency of soil management in Indonesia, despite facing challenges in infrastructure and digital literacy.