Cakwe Cigombong, a micro business located on Jalan Cibogo, Kelapa Dua District, Tangerang Regency, Banten, faces challenges in improving its branding to attract a wider consumer base. An effective branding strategy is very important to support the growth and competitiveness of these MSMEs. This community service activity aims to design and implement branding improvements that are tailored to business needs and conditions. The interventions carried out include the creation and installation of promotional banners, the development of more attractive menu designs, and the integration of the QRIS digital payment system to facilitate transactions. The results show that these efforts increase the attractiveness of the product among consumers. By adopting this branding strategy, Cakwe Cigombong is in a better position to compete and grow in the local market.

This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support MSMEs in increasing their visibility and sales. The method applied in this study is through training and workshops involving digital marketing practitioners. The findings of this study indicate that participants experienced a significant increase in their understanding and application of digital marketing strategies through social media, as well as a positive impact on their business growth.

Rice holds a significant place as a staple food in Indonesia, with its life cycle spanning between 3 to 6 months, depending on the specific variety. An essential part of preserving the quality of rice grains is the drying process. This research aims to investigate how drying affects the quality of rice during this crucial stage. The findings of this study are not only intended to build upon previous research but also to serve as valuable guidance for farmers in making informed decisions about the drying process, ultimately ensuring optimal quality in their harvested grains. This study employed an experimental approach using a completely randomized design, wherein treatments were assigned randomly across all experimental units. The results indicated that the duration of drying significantly impacts the quality of rice grains. It was found that optimal drying occurs over a period of 3 to 4 days under sunlight on a tarpaulin base, which can be effectively used as a benchmark for assessing the quality characteristics of milled upland rice.

Cattle farming is crucial to the economy, particularly in agricultural countries, providing meat, milk, and leather, as well as raw materials for related industries. In Indonesia, cattle farming is growing rapidly, with Perbaungan, Serdang Bedagai Regency, North Sumatra, showing significant development due to favorable conditions such as fertile land and abundant feed resources. This study evaluates the fattening of Madras cattle through field experiments, using a balanced mix of concentrate and grass. The results suggest that fattening cattle is a viable business, contributing to national beef production and food security. The total monthly production cost for 70 cattle is Rp 59,283,000, indicating economic feasibility for further development.

This study focuses on the juridical analysis of consumer protection in e-commerce transactions in Indonesia, considering the sector's rapid growth, which reached a total transaction value of IDR 631 trillion in 2023. On the other hand, consumer complaints have continued to rise, involving issues such as fraud, defective products, and data privacy violations. This study aims to evaluate the effectiveness of existing regulations, such as Law No. 8 of 1999 and its supporting regulations, in protecting consumer rights. Using a normative-juridical approach, the study examines the legal substance, implementation, and gaps between national regulations and international standards like the European Union's General Data Protection Regulation (GDPR). The findings indicate that although national regulations provide basic protections, their effectiveness is considered low, particularly in the aspect of personal data protection, which only achieves 40% effectiveness, significantly lagging the GDPR at 95%. Additionally, inefficient complaint mechanisms and weak coordination among government agencies are major obstacles to resolving consumer disputes. Low digital literacy among consumers further exacerbates the ineffectiveness of the protection provided by existing regulations. The study concludes that national regulations require significant reform to be more adaptive to digital challenges. Policy recommendations include adopting GDPR principles, strengthening government oversight, and enhancing consumer education. This study's contribution is expected to strengthen a safe, transparent, and equitable e-commerce ecosystem in Indonesia while boosting consumer trust in online transactions.

Domestic violence is a critical issue affecting many individuals and families in Indonesia, with varied impacts across urban and rural areas. This study examines the implementation of the Restorative Justice approach in resolving domestic violence cases in these contexts and identifies factors influencing its effectiveness. Using a mixed-methods approach, the research combines quantitative analysis through surveys and qualitative insights from in-depth interviews. Data were collected from 300 respondents, including victims, offenders, and mediators, from urban and rural settings, alongside interviews with key stakeholders. The findings reveal significant differences in acceptance and satisfaction with Restorative Justice processes between urban and rural populations. In urban areas, higher legal awareness and access to trained mediators contribute to a 70% satisfaction rate, reflecting better participation and understanding of the process. In contrast, rural areas exhibit a lower satisfaction rate of 50%, hindered by cultural norms, limited legal knowledge, and a shortage of qualified mediators. Despite these challenges, Restorative Justice shows promise in addressing domestic violence by fostering dialogue, accountability, and reconciliation, emphasizing victim empowerment and offender rehabilitation. This study underscores the necessity of adapting Restorative Justice practices to local socio-cultural contexts to enhance effectiveness. Recommendations include developing tailored mediator training programs, increasing public awareness, and integrating community leaders into the process to build trust and legitimacy. The research contributes to the discourse on legal reform by highlighting the potential of Restorative Justice to create a more inclusive, responsive, and sustainable mechanism for resolving domestic violence cases in Indonesia. These findings are pivotal for policymakers in designing adaptive strategies to bridge the urban-rural divide and strengthen the justice system.

The COVID-19 pandemic has driven an increase in social media activity as a means of communication and expressing opinions, but it has also introduced new challenges to freedom of expression. This study aims to analyze policies restricting freedom of expression on social media during the pandemic from the perspective of constitutional law. A qualitative descriptive approach was employed, with data collected through in-depth interviews, focus group discussions (FGDs), and legal document analysis. The study involved 15 informants, comprising legal experts, human rights activists, and social media users. Findings indicate that 60% of informants consider the restriction policies to be ambiguous and prone to misuse, while 40% support these policies for maintaining social stability. In this context, the Electronic Information and Transactions Law (UU ITE) serves as the primary legal basis for these policies. Yet, its implementation is often criticized for conflicting with democratic principles and human rights. The study also reveals that while the policies have successfully reduced the spread of false information, their impact on freedom of expression is significant, including the removal of critical content targeting the government. This study highlights the need for more transparent, fair, and evidence-based policies to balance public protection and respect for individual rights. It contributes to constitutional law discourse by providing recommendations for policy revisions that are more responsive to the challenges of the digital era, particularly during crise

This article aims to examine the role of picture books in enhancing language skills in early childhood from the perspective of children's literature studies. Picture books are considered an effective medium in supporting children's language development because they combine visual and narrative elements that enrich the child's learning experience. Through picture books, children can not only develop vocabulary but also understand language structure, improve listening and speaking skills, and stimulate their imagination. This indicates that engaging and educational picture books can enhance children's language skills, particularly in word recognition, sentence development, and storytelling abilities. Therefore, picture books are a highly beneficial tool in improving language skills in early childhood and should be considered in early childhood education curricula.
 
 

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

This study is a quantitative research that aims to analyze and determine the ecological and economic valuation value of Bonleu water resources in South Central Timor district using the willingnes to accept method. This study is located in a place that uses primary data and secondary data collected using questionnaire methods, observation interviews and focus discussion groups and this study uses data analysis techniques in the form of descriptive statistical analysis methods and continuous valuation method (CVM) methods. The results of this study show that the level of education, land ownership, income, and the number of dependents in the family significantly affect and contribute to the public's perception of the need for environmental service rewards and the amount of environmental service rewards.