This study investigates the strategic role of Human Resource Management (SHRM) in building Organizational Resilience (OR), particularly through the moderating effect of Transformational Leadership (TL) and the contextual influence of organizational culture. The research addresses a pressing problem: how organizations can maintain adaptability and continuity amid persistent uncertainty and crisis. The objective is to propose and validate an integrative conceptual model linking SHRM practices, leadership behavior, and employee engagement to resilience outcomes. A qualitative exploratory case study design was employed, involving semi structured interviews with senior HR professionals and organizational leaders from multiple industries that have experienced disruption in the past five years. Thematic analysis was applied to identify patterns and validate findings through triangulation and participant feedback. The results reveal that SHRM practices such as talent agility, flexible work arrangements, and leadership development significantly enhance resilience by fostering proactive employee engagement. Furthermore, the presence of transformational leadership strengthens the implementation of these HR strategies, while organizational culture moderates the extent to which engagement translates into resilient behavior. This study contributes to the literature by offering a systemic framework that synthesizes strategic, behavioral, and contextual dimensions of resilience. The proposed model underscores the importance of aligning HR strategies with adaptive leadership and supportive culture to build organizational systems capable of sustaining performance under pressure. These findings have practical implications for HR policymakers and organizational leaders seeking to embed resilience into workforce strategies and institutional frameworks.

In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technological readiness, and institutional constraints. This study investigates how digital marketing tools such as search engine optimization (SEO), social media, e-commerce, and customer relationship management (CRM) can be effectively leveraged to support SME international growth. The research adopts a qualitative methodology using literature review and thematic analysis of over twenty peer reviewed studies from 2020 to 2024, aimed at developing a conceptual model that maps the interaction between digital tools, internal mediating capabilities (digital trust and technological readiness), and external moderating factors (institutional barriers and market volatility). The findings indicate that while digital tools facilitate market visibility, customer engagement, and transactional efficiency, their success is significantly influenced by internal readiness and external conditions. The resulting conceptual model offers a comprehensive framework for SMEs to align their digital strategies with internationalization goals and highlights the role of policymakers in supporting digital infrastructure and capability development. This research contributes to both theory and practice by bridging digital marketing and international entrepreneurship, proposing a roadmap for sustainable global expansion through adaptive digital strategies.

Digital transformation of public services is an important step towards efficient, transparent and accountable government institutions. This study recommends strengthening digital infrastructure and providing ongoing training for staff and the community to support the optimization of digital transformation of land services. The purpose of this study is to analyze the implementation of Management Information Systems in supporting the digital transformation of land services at the Land Office (BPN) of Asahan Regency. The study used a qualitative approach, combining case studies and analysis. The results show that various services such as Complete System Land Registration (PTSL), certificate checking, and electronic transfer of rights have been digitized, supported by innovations such as the Touch My Land application and digitization of land registration archives. This shift has accelerated service processes, increased transparency, and improved public satisfaction. However, challenges remain in terms of public digital literacy, technology infrastructure, data security, and so on. To maintain the sustainability of the transformation, Asahan District BPN implements a strategy of continuous system development, human resource training, and cross-sector collaboration.
 

Injustice in private insurance practices in Indonesia often arises due to the imbalance of the position of attachment between the insurance institution and the insured party, such as in unilateral claim rejection or adverse standard clauses. This study aims to analyse the role of insurance guarantees from the state as an alternative to legal protection and justice for consumers. Through a juridical-normative approach and case studies on breaches of agreements committed by private insurers, based on the analysis conducted, it is known that state intervention in the form of an insurance guarantee scheme or Policyholder Protection Scheme (PPS) can provide legal certainty and public confidence in the insurance industry. The study recommends the establishment of a national insurance guarantee institution as a structural solution to the imbalances that occur in the commercial insurance system in Indonesia.

This study aimed to determine the Role of Village Government in developing UMKM and factors influencing the development of UMKM in Torosiaje Village, Popayato Subdistrict, Pohuwato Regency. The study used a descriptive method with qualitative research in which its data collection techniques used were observation, interviews, and documentation. Meanwhile, the data analysis was carried out through data reduction, data display, and conclusion drawing. The study findings indicated that the role Of government was crucial in the development of UMKM, where it ensured acces to capital, expanded market access, regulation,and digitalization. In addition UMKM also had several factors influencing their development, including internal, external.

This research aims to explore the role of dynamic capability and organizational agility in enhancing the performance of micro, small, and medium enterprises (MSMEs), particularly within the batik and embroidery sectors in Pasuruan Regency, specifically in the Bangil, Beji, Gempol, and Pandaan areas. Data was gathered from 48 MSMEs owners through questionnaires, and the analysis was performed using quantitative methods with SmartPLS 4.0 software to test the research hypotheses. The findings revealed that dynamic capability is essential for enhancing MSMEs' performance, while organizational agility also positively influences performance. Additionally, the study indicated that both dynamic capability and organizational agility positively impact the performance of batik and embroidery MSMEs in the Bangil, Beji, Gempol, and Pandaan regions. This research provides valuable insights for decision-making and strategy formulation in the face of market uncertainties, offering practical recommendations for MSMEs owners to enhance their efficiency and competitiveness.
 

This study aims to analyze the effectiveness of employee performance management at Indomaret Kamal outlets in Bangkalan city, through a qualitative case study. The research method uses semi-structured interviews with an employee to explore their experiences and perceptions related to various aspects of work, including stock management, work relationships, and job satisfaction. The results of the analysis indicate weaknesses in the stock management system, characterized by inconsistencies between online and physical stock data, and lack of adequate supervision from management. This causes some best-selling products to sometimes run out before the next stock replenishment schedule, causing losses in the form of lost potential sales and customer dissatisfaction. In addition to stock problems, employees are also dissatisfied with management supervision which is considered inadequate, which causes difficulties in carrying out tasks and reduces work motivation. In conclusion, this study highlights the need to improve the stock management system, increase more effective and supportive supervision, and employee training programs to improve the effectiveness of performance management at Indomaret. By implementing these recommendations, it is hoped that the effectiveness of employee performance management at Indomaret Kamal can be increased, which will ultimately have a positive impact on company productivity and customer satisfaction.
 

The development of wearable technology such as sportwatches has driven an increase in purchasing interest, especially among millennials. This study aims to analyze the effect of product quality, brand image, and promotion on the purchase intention of sportwatches in the millennial consumer segment in Indonesia. This study uses a quantitative approach with an associative method. The sample consisted of 100 millennial respondents who were selected purposively, with an instrument in the form of a Likert scale closed questionnaire. Data were analyzed using multiple linear regression, F test, t test, and coefficient of determination. The results of the analysis show that the three independent variables, both simultaneously and partially, have a significant effect on the purchase intention of sportwatches. The product quality variable is the dominant factor in influencing purchase intention, followed by brand image and promotion. The coefficient of determination (Adjusted R Square) of 66.3% indicates that the combination of the three variables is able to explain most of the variation in consumer purchase intention. These findings provide strategic implications for manufacturers in designing a more adaptive marketing approach to millennial preferences that prioritize quality, brand reputation, and digital promotional interactions.

This study investigates the influence of employee relationship quality on customer service satisfaction at the Toko Kurnia Emas. The central issue addressed is the extent to which positive interpersonal relationships among employees enhance the quality of service experienced by customers. Accordingly, the research focuses on assessing the degree of impact that employee relationship quality exerts on customer satisfaction. Employing a quantitative approach with a descriptive correlational design, the study involved 15 employees and 15 customers selected through total and purposive sampling techniques, respectively. Data were collected via a Likert-scale questionnaire and analyzed using simple linear regression to examine the relationship between variables. The findings reveal a significant positive relationship between the quality of employee relations and customer service satisfaction. In essence, harmonious employee interactions contribute to higher levels of customer satisfaction. This study offers practical insights for managers in the retail sector, emphasizing the importance of fostering strong internal relationships to enhance overall service performance. Future research is encouraged to include a larger sample and explore additional variables, such as employee training and professional development, that may influence customer satisfaction

This research explores the impact of job insecurity on turnover intention among Generation Z employees in Yogyakarta, with work motivation examined as a moderating factor. Employing a quantitative methodology, data were gathered from participants and analyzed using Partial Least Squares (PLS). The analysis indicates that job insecurity has a significant positive effect on turnover intention, whereas work motivation mitigates this relationship. The results highlight the importance of fostering work motivation as a strategic approach for organizations to reduce employee turnover intention.