The purpose of this study was to determine the effect of shopping enjoyment and sales promotion on impulsive buying of shopee marketplace on students of Riau University. The method used is a quantitative method with a data collection technique in the form of a questionnaire responded to by 384 respondents. The sampling technique uses a purposive sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test, and coefficient of determination (). Based on the analysis that has been done, the results show that shopping enjoyment and sales promotion have a positive and significant effect on impulsive buying of the Shopee marketplace for students at the University of Riau

This research is a case study with the object of research on Tenun Ikat Ina Sabu located at Jalan Sukun I, RT 009 / RW 004, Oepura Village, Maulafa District, Kupang City, East Nusa Tenggara. The purpose of this study was to determine and explain the production planning of Tenun Ikat Ina Sabu in Kupang City. The types of data used are qualitative and quantitative. Data collection techniques in this study were interviews, observations, questionnaires and documentation. While the data analysis techniques used are Linear Trend and Break Even Point (BEP). The results of the Linear Trend calculation show that in 2024 Tenun Ikat Ina Sabu will produce 383 pieces of sarong, 358 pieces of blanket and 284 pieces of shawl, then the amount produced for 2025, 414 pieces of sarong, 332 pieces of blanket and 303 pieces of shawl, and the amount produced for 2026, 445 pieces of sarong, 402 pieces of blanket and 322 pieces of shawl. The results of the Break Even Point (BEP) analysis in 2023 show that if Tenun Ikat Ina Sabu produces 1,060 pieces of ikat weaving or around Rp.90,343,129, then the company does not make a profit or loss.

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City

UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained. The questionnaire was distributes via Google Form and direct distribution to culinary UMKM actors in the Pekalongan area and measured on a Likert scale 1-5. The collected data were processed using Multiple Linear Regression. The results showed that business capital, product innovation, and marketing strategies had a partial and simultaneous effect on the perception of profitability of culinary UMKM actors in the Pekalongan area.

This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online.  The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analysis technique used in this study uses the SmartPls version 3 program with Convergent Validity, Factor Loading, Average Variane Extraked (AVE), Discriminant Validity, Fornel Larcker, Cross Loading, Reliability, Cronbach Alpha, Composite Reliability, R Square, and Hypothesis Testing tests. The results of this study indicate that price has a significant effect on customer satisfaction, price has a significant effect on purchasing decisions, customer satisfaction has a significant effect on purchasing decisions and the effect of price on purchasing decisions mediated by customer satisfaction.

World has entered the Industrial Revolution Era 4.0 or also known as the Digital Era 4.0. In this era, the work industry changes dramatically and is different from the previous work industry, so that graduates or the workforce are expected to have the latest skills that match the needs of today's work industry. Digital literacy is said to be the ability to access, manage, understand, integrate, communicate, evaluate, and create information safely and appropriately using digital technology for work and entrepreneurship. Understanding of accounting and digital literacy is expected to be a provision for prospective accountants to be ready to enter the world of work that is full of changes and challenges. Based on this description, this study aims to determine whether accounting understanding and digital literacy affect partially or simultaneously on the job readiness of prospective accountants in the Digital Era 4.0.Respondents of this study were final semester students of managerial accounting study program, majoring in accounting, Bali State Polytechnic. The data obtained from this study came from questionnaires distributed to respondents. From the tests that have been carried out, it can be concluded that accounting understanding and digital literacy have an effect either partially or simultaneously on the job readiness of prospective accountants. A good understanding of accounting balanced with literacy skills is a provision for prospective graduates to be able to meet the needs of prospective accountants in the Digital Era 4.0.

This research aims to prove and analyze the influence of Customer experience and Facilitiesin influencing interest in returning to visit with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya. This type of research is causal-explanatory the population is visitors to the Old Town in Surabaya. The sampling method uses Accidental Sampling which is a group of Non-Probability Sampling. The data collection method uses a questionnaire involving 100 respondents and Smart PLS 4 as the analysis tool. Customer satisfaction has a positive and significant impact on customer satisfaction, facilities have a positive and significant impact on customer satisfaction, customer experience has a positive but not significant impact on customer satisfaction, facilities have a negative and insignificant impact on customer intention, and customer satisfaction has a positive and significant impact on customer satisfaction. Additionally, facilities have a significant impact on customer satisfaction through customer satisfaction, and customer experience has a significant impact on customer satisfaction through customer satisfaction.

This study aims to determine the effect of product quality, product design and brand image on purchasing decisions of Honda Vario Automatic Motorcycles through word of mouth as an intervening variable in the Special Region of Yogyakarta. The method used in this study is quantitative with Partial Least Square (PLS) analysis. Data were collected through questionnaires distributed to respondents who are consumers of Honda Vario Automatic Motorcycles in the Special Region of Yogyakarta. The sampling technique used was Purposive Sampling, with a total of 100 respondents. Data processing using SmartPLS 4 with the conclusion that product quality and product design do not have a positive effect on purchasing decisions or word of mouth. Conversely, word of mouth has a positive effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions and word of mouth. In addition, word of mouth is only able to mediate the influence of brand image on purchasing decisions, but cannot mediate the influence of product quality and product design on purchasing decisions.

Pada saat ini jamu yang awalnya hanya sebagai obat tadisional kini mulai berubah menjadi sebuah usaha industri yang terus berkembang. Industri jamu bisa dikembangkan di Indonesia karena  salah satunya didukung dengan adanya fakta bahwa banyaknya tanaman obat yang ada di berbagai daerah di Indonesia kurang lebih sebanyak 30.000 spesies dari jumlah total keseluruhan 40.000 tanaman obat yang ada di dunia. Pulau Madura menjadi salah satu pulau yang cukup terkenal dengan jamu tradisionalnya. Salah satu daerah penghasil jamu di pulau Madura yaitu ada di Kabupaten Pamekasan. Berdasarkan studi literatur yang dilakukan oleh penulis diketahui bahwa saat ini terdapat penurunan dalam sektor industri jamu yang salah satunya disebabkan oleh kurangnya minat dan motivasi masyarakat untuk meneruskan usaha jamu tradisional, adanya peratuan menteri kesehatan (PERMENKES) nomor 06 tahun 2012, kebanyakan pemilik usaha jamu pada saat ini sudah berusia tua dan tidak paham mengenai perkembangan digitalisasi yang bisa digunakan untuk meningkatkan produktivitas perusahaan.
Oleh karena itu penelitian ini bertujuan untuk mengetahui pengaruh perencanaan SDM dan motivasi kerja terhadap kinerja pembuat jamu pada industri jamu tradisional di Kabupaten Pamekasan. Sehingga diharapkan nantinya penelitian ini akan dapat membantu industri jamu yang ada di Kabupaten Pamekasan dapat meningkatkan kinerjanya dan mempertahankan eksistensinya.

This research aims to analyze the influence of cash holdings, profitability and financial leverage on company value in manufacturing companies in the primary industry and chemical sectors listed on the Indonesia Stock Exchange (BEI) from 2020 to 2022. The aim of this research is to use multiple regression analysis to identify the relationship between the independent variable and the dependent variable, namely company value. The findings show that cash holdings do not have a significant impact on firm value, indicating that investors do not consider the level of a company's cash holdings when making investment decisions. In addition, financial leverage varies depending on the company's situation, but profitability as measured by return on assets (ROA) also does not have a positive impact on company value.These findings provide important insights for management as they develop financial strategies to increase shareholder value.