The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.
 

This research aims to analyze buyer behavior towards skincare products, with a focus on factors that influence purchasing decisions, product preferences, the influence of social media, and promotional strategies. This study uses a quantitative approach with survey methods to collect data from respondents regarding habits, preferences and external influences in purchasing skin care products. Data analysis techniques are carried out descriptively to identify trends and patterns of consumer behavior. The research results show that product quality is the main factor in decisions (91.3%), followed by needs and price. TikTok emerged as the top platform for seeking information (77.9%), while influencer reviews had a significant influence with 91.3% of respondents considering them before purchasing a product. The majority of consumers prefer local products (60.6%) compared to imports. Additionally, promotional strategies such as discounts and cashback proved effective in attracting attention, with 93.3% of respondents expressing interest in the offer. This research concludes that skincare buyer behavior is influenced by a combination of rational and emotional factors, which are strengthened by the influence of social media and promotions. These findings provide insight for producers in designing marketing strategies that are more effective and in line with consumer needs.

Truth and responsibility are fundamental ethical principles that shape leadership practices in corporate settings. This study explores the philosophical foundations of truth and responsibility and their applications in leadership ethics within organizations. Using a systematic literature review approach, the research synthesizes findings from various philosophical schools, such as deontology, utilitarianism, and virtue ethics, to examine how leaders can navigate ethical dilemmas, foster integrity, and build trust. The results reveal that embracing truth and accountability enhances decision-making processes, strengthens organizational culture, and mitigates ethical risks. This study highlights the significance of philosophical reflection in addressing modern leadership challenges, particularly in fostering transparency and ethical responsibility in complex business environments. Future research should focus on integrating these principles into leadership development programs to promote sustainable and ethical organizational growth.

This study aims to analyze the effect of service quality at Puskesmas Pulorejo, Ngoro District on patient satisfaction. Variables that affect patient satisfaction at Puskesmas Pulorejo, Ngoro sub-district are room facilities, doctor services, nurse / officer services. This study uses associative quantitative research methods. Data collection techniques in this study using questionnaires, observation and documentation. This data was obtained by distributing questionnaires directly to patients visiting the Pulorejo puskesmas in Ngoro sub-district.  The population in this study were patients who sought treatment at the Pulorejo Health Center, Ngoro sub-district, sampling using purposive sampling. The analytical test tool in this study used SPSS with the analysis method of classical assumption test, multiple linear regression, hypothesis testing, and R2 determination coefficient test. In this study, it was stated that there was a positive and significant effect on patient satisfaction at the Pulorejo Health Center, the doctor's service variable had an effect on patient satisfaction, the nurse / officer service had a persial effect on patient satisfaction at the Pulorejo health center, and the variable room facilities, doctor services, and nurse / officer services had a positive and significant effect on patient satisfaction.

Keselamatan Pelayaran merupakan hal yang sangat penting dan menduduki posisi sentral dalam segala aspek di dunia pelayaran. Pengabaian atas Keselamatan Pelayaran cenderung akan mengakibatkan kerugian dari segi materi, medis, pencemaran lingkungan perairan dan kerugian jiwa. Namun melihat kasus kecelakaan kapal yang semakin meningkat dari tahun ke tahun dan korban jiwa yang semakin banyak, keselamatan pelayaran perlu mendapat perhatian yang ekstra. Penelitian ini bertujuan untuk menganalisis pengaruh antara variabel independen terhadap variabel dependen. Dengan populasi Karyawan Operasional Kantor Syahbandar dan Otoritas Pelabuhan Tanjung Wangi dan Nahkoda diambil sampel sebanyak 100 responden. Teknik pengambilan sampel adalah Non-Probability Sampling dengan jenis Quota Sampling. Pengumpulan data menggunakan kuesioner, teknik analisis data yang digunakan adalah dengan analisis regresi linier berganda. Dari hasil penelitian terdapat hubungan antara variabel independen dengan variabel dependen, pengujian hipotesis menggunakan uji t menunjukkan bahwa ketiga variabel independen yaitu Sumber Daya Awak Kapal (X1), Alat Telekomunikasi (X2), dan Pemanduan (X3) yang diteliti terbukti secara individu berpengaruh positif dan signifikan mempengaruhi variabel dependen yaitu Keselamatan Pelayaran (Y). Dengan variabel Sumber Daya Awak Kapal (X1) memiliki pengaruh tertinggi dari pada variabel lain dalam mempengaruhi Keselamatan Pelayaran (Y). Pada uji koefisien determinasi (R Square) nilai Adjust R Square sebesar 0.619 artinya 61.9% peningkatan Keselamatan Pelayaran dipengaruhi oleh variable Sumber Daya Awak Kapal, Alat Telekomunikasi, dan Pemanduan. Sedangkan sisanya 38,1% dijelaskan oleh sebab – sebab yang lain di luar variabel yang diteliti.

The Human Development Index (HDI) & expenditure inequality for each province in Indonesia need to be studied whether the Human Development Index (HDI) and expenditure inequality in each district/city in Banten Province have an influence or not. The independent variable is the Human Development Index (HDI) and the dependent variable is expenditure inequality. The research method used is quantitative method using document data from the Central Statistics Agency (BPS) in Banten Province. The results showed that the Human Development Index (HDI) had no significant effect on expenditure inequality. Where if there is a decrease in the Human Development Index (IPM) it is not certain that it will reduce Inequality in Banten Province.

This study examines the effect of leverage on the profitability of PT Pabrik Kertas Tjiwi Kimia Tbk during the 2020–2024 period. Using a causal research method with secondary data obtained from financial reports published on the Indonesia Stock Exchange (IDX), the study analyzes the relationship between Debt to Equity Ratio (DER) as the leverage indicator and Return on Assets (ROA) as the profitability indicator. The results indicate a significant negative relationship between leverage and profitability. Increased DER is associated with a decrease in ROA, suggesting that excessive debt reduces financial performance due to higher interest costs and financial risks. This study contributes to the understanding of leverage's impact on profitability in the manufacturing sector, offering valuable insights for corporate management, investors, and academics. Recommendations include enhancing operational efficiency and optimizing debt management strategies to improve long-term profitability

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

Inhiven Design is a company that combines graphic design with interior design to provide creative and integrated solutions in various fields such as housing, offices, and commercial. The author's purpose in conducting this study is to analyze the history of the early formation of Inhiven Design? Then what are the problems faced during the establishment of Inhiven Design? And how does Inhiven Design optimize sales in its marketing? The method used in this study is qualitative observation with primary data collection through direct interviews. This study examines the development of Inhiven Design, including the company profile, history of its establishment, and marketing and management strategies implemented. Data were collected through qualitative observation and direct interviews with team members to understand the marketing strategy carried out by Inhiven Design by applying contemporary trends in interior design. The results of the analysis show that the success of Inhiven Design depends not only on technical skills and creativity, but also on the ability to adapt to market changes and maintain good relationships with customers and business partners.

Ketimpangan sosial adalah perkara tahunan yang ada pada negara berkembang misalnya Indonesia. Adanya kesenjangan ini dipengaruhi oleh beberapa faktor, antara lain ketidaksiapan masyarakat terhadap pandemi, kebijakan pemerintah, dan dampak globalisasi. Kesenjangan ini dapat menimbulkan kecemburuan sosial yang berdampak pada kehidupan masyarakat, putus sekolah dll. Ketimpangan sosial erat kaitannya dengan kemiskinan. Kemiskinan sendiri merupakan masalah yang seolah-olah sudah ada di masa lalu, namun berbagai upaya telah dilakukan untuk mengatasinya. Pandemi Covid-19 telah memberikan tekanan tambahan pada perekonomian negara, terutama populasinya yang kecil, karena semua kegiatan telah sangat dibatasi selama dua tahun terakhir. Para kurcaci semakin menyesali kurangnya kesempatan kerja, dan menjadi sulit untuk menemukan sesuap nasi untuk mereka. Pasal 34 ayat (2) UUD 1945 menetapkan bahwa negara menyelenggarakan sistem jaminan sosial bagi seluruh rakyat dan memperkuat masyarakat yang rentan dan diberkati sesuai dengan harkat dan martabat kemanusiaan. Anehnya, banyak pejabat telah melihat peningkatan aset selama pandemi. Hal ini ironis, mengingat masyarakat kesulitan mencari peti mati rupiah, namun rejeki pejabat justru meningkat.