TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

Indonesia is predicted to have the threat of demographic bonus while also having the opportunity to take advantage of this threat through the Prakerja program. Since 2020 the Prakerja program has been running and there are still many numerical achievements that need to be realized to avoid the threat of demographic bonus and in line with the vision of Indonesia emas 2025. PT Generasi Anak Muda Berkarya with HiColleagues brand is a startup moving in the field of Education Technology and IT Service in sustainable digital transformation that is committed to realizing the vision of Indonesia emas 2045 through implementation of the Prakerja program. Learning Management System (LMS) platform according to the Prakerja standard is a mandatory requirement that the training institution must have to become the Prakerja partner. This research aims to produce the Learning Management System (LMS) prototype design according to the Prakerja standard, giving a good experience to participants in completing a series of training class mechanisms, support the participant graduation ratio, and increase brand positioning of HiColleagues as the Prakerja partner. Designing a Learning Management System (LMS) prototype applies the Design Thinking method through the 5 phases, namely Empathize, Define, Ideate, Prototype, & Test. As well as using Figma as a design tool and Maze as a Usability Testing. This Learning Management System (LMS) prototype design succeeded in getting good feedback from users with 100% succession rate although there are minor improvisations on the user interface as a form of alignment. 

This thesis explains about the directing of the film Hari Yang Tadi which uses an expressionist style to present an approach in the film that depicts emotions and subject4e experiences, not physical reality. The film Hari Yang Tadi tells the story of a daughter who is disobedient to her mother and as a result the daughter experiences the phenomenon of deja vu (repeated events). The methods used in the film Hari Yang Tadi are the methods of preparation, elaboration, synthesis, realization, and completion. The theory used in this thesis is directing with an expressionist style which is applied in several aspects of the film, such as scenes that emphasize emotional communication, artistic direction, cinematography, sound design, coloring and image editing. The technical concepts contained in this work are pre-production, production, and post   production. The duration of the creation of this thesis is three years starting from November 2022 to January 2025. The result of the creation of this thesis is the application of an expressionist style in the film Hari Yang Tadi such as changes in expression, emotion, artistic direction, costume design, sound design and coloring. The conclusion in this thesis is that the direction is in an expressionist style that is filled with an atmosphere of emotional changes in the main character that is not a physical reality

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.

This study explores the implementation of the Problem-Based Learning (PBL) model in Islamic Religious Education at Elementary School 13 Pulau Rimau, including its supporting and inhibiting factors. Using a qualitative descriptive case study, data were collected through observation, interviews, and documentation involving teachers and students. The study found that effective implementation of PBL requires thorough planning involving syllabus, lesson plans, objectives, methods, media, and resources. The learning process follows five main PBL stages and assesses students' attitudes, knowledge, and skills. The research recommends teachers to improve and develop their use of PBL to enhance student-centered learning and ensure more meaningful educational experiences. 

This study examines the importance of educating the community about access to proper sanitation facilities, especially toilets, in Kendal Regency. This study explores the effectiveness of public service advertisements (PSAs), especially posters, in raising awareness about sanitation. Using a qualitative research approach, this study combines data collection methods such as interviews, observations, and literature studies to design this PSA campaign. The analysis was conducted using Robin Landa's design process approach with the stages of orientation, analysis, concept, design, and implementation. This study emphasizes the importance of an educational approach that is tailored to local social and cultural conditions to address sanitation problems. The findings of the study indicate that public service advertisements through posters are an effective tool for changing community behavior and creating a healthier environment by promoting good sanitation habits. This study concludes that continued efforts are needed to strengthen the reach and impact of sanitation awareness campaigns, by involving relevant parties, such as local governments, health facilities, and community leaders, to ensure widespread adoption of better sanitation practices. This study contributes to efforts to improve sanitation in rural areas by proposing practical solutions for effective public education campaigns.

This study aims to design a visual identity and promotional media that effectively enhances the brand awareness of Novita Online Shop, a micro, small, and medium enterprise (MSME). Currently, Novita Online Shop lacks a strong visual identity and effective promotional tools to boost consumer awareness. Through observations and interviews with the MSME owner, it was found that Novita Online Shop requires a visual identity and promotional media that can increase consumer awareness and differentiate the brand from its competitors. The concept of "Fresh Minimalism with Trendy Simplicity" was adopted as the foundation for developing the visual identity and promotional media. The findings indicate that designing an effective visual identity and promotional materials can improve consumer awareness, distinguish the brand from competitors, and ultimately drive sales. This study can serve as a reference for other MSMEs in creating effective visual identities and promotional strategies to enhance brand awareness.
 

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.

This work aims to visualize the problems of adolescents experienced by the author through the image of a guitar which is used as a metaphor in digital painting works. The hope of this work is to improve the messages contained, to be able to inspire and provide support to teenagers who find it difficult to deal with problems. With this work, the author seeks to raise awareness of the importance of mutual understanding and provide space to talk about sensitive issues in the youth environment. The method of creating this work follows five stages, namely: preparation, in which the author makes observations and explorations to find inspiration. Then, at the elaboration stage, relevant references are collected and searched. The third stage, synthesis, involves applying the ideas and main ideas that have been generated. Furthermore, at the concept realization stage, the final work is made based on the previously designed concept. Finally, at the completion stage, the work is exhibited and a report is created covering the entire process from start to finish. In creating works, the author uses the Krita application as a technique in making digital painting works. Each work features a guitar object consisting of 10 works with the titles, "Break up", "Abandoned", "Stuck", "Confused", Depression", "Social Media", "Frenzy", Academic", "Bully", and “trapped”

The purpose of the creation of this work is as social criticism and conveying messages about river pollution behavior that occurs in the Batang Arau river in Padang city by visualizing the impact of river pollution on humans. which is poured into graphic artworks. The creation of the work uses the art consortium method with five stages, namely, the preparation stage (observation and exploration), the elaboration stage (searching and collecting references), the synthesis stage (application of main ideas), the realization of concepts (making works), and the completion stage (artist report and final work exhibition).So that the realization of ten works that the author made with the theme of the impact of river pollution, the resulting works are 10 works with a size of 55 x 40 cm with titles including: Hal Baik yang Terganggu, Blind, Seiring Sejalan, Tanpa Sadar, Ingin Tapi Tak Bisa, Malam yang Sulit, Dimatanya, Meniru, Luapan, Dari dan untuk diri sendiri.

Shin Tae Yong merupakan pria asal Korea Selatan diama ia merupakan pelatih sepak bola Timnas Indonesia. Ia menjadi terkenal sejak menjadi pelatih karena berhasil memenangkan pertandingan Indonesia dengan Malaysia dengan skor 4-1. Sejak saat itu ia banyak di gandeng oleh brand besar untuk di jadikan model iklan. Iklan Kopi Luwak merupakan salah satu brand yang menjadikan Shin Tae-yong menjadi model iklan. Tujuan dari penelitian yaitu untuk menganalisis bagaimana gambaran maskulinitas dari Shin Tae-yong dalam iklan kopi Luwak. Metode penelitian yang dilakukan dalam penelitian ini yaitu metode analisis semiotika dari Roland Barthes. Menurut Roland Barthes ada tiga inti dari semiotika yaitu Denotatif, konotatif dan mitos. Hasil dari penelitian ini mendapatkan bahwasanya beberapa iklan, seperti adegan  minum kopi sebelum barmain bola.

The Social Dilemma is a documentary film that premiered on September 9, 2020. Directed by Jeff Orlowski, the documentary film The Social Dilemma tells about the negative impact of using social media on society. The purpose of this study is to get an overview of the guide in the film The Social Dilemma. The method used in this study is qualitative, namely analyzing the signs in the film using Charles Sanders Pierce's semiotic theory and Computer-Mediated Communication. The results of the study illustrate that The Social Dilemma contains many signs in it. Every scene in the film successfully explains how social media can have a negative impactif used excessively. With an analysis carried out using Charles Sanders Pierce's semiotic theory and Computer-Mediated Communication, the film The Social Dilemma is considered to have been well-packaged.

The main thing that distinguishes between 2D and 3D animation lies in the quality of the resulting display, namely the appearance of 2D animation that seems flat and the appearance of 3D animation that seems more volume. This study aims to manually apply 2D visual effects as an alternative in making an animated visual effect. The process of uniting a 3D animation combined with 2D animation visual effects that are created manually frame by frame and using Clip Paint Studio and Blender software. The results of this study indicate that the application of 2D animation visual effects in 3D animation is able to display a visual style that resembles 2D animation and does not require computer engine performance that is too heavy, rather than using 3D simulation methods or 3D procedural which requires strong computer resources. It is good to use in making a 3D animation with a visual style of 2D animation.

In this era of globalization, many people, especially young people, are very fond of various kinds of beauty decorations for residential. After seeing this situation through social media, there are many business opportunities in this field. With that the author has an idea where a textile craft is an item that is easy to process and is in great demand by connoisseurs of decoration design. With an aesthetic and contemporary style, macrame craft is also a necessity for millennials to make room, living room and other decorations that look good and look aesthetic. There are many factors that need to be considered and maintained, the most important factors being in terms of technique and design, so that the macramé made looks more beautiful and becomes an attraction for art connoisseurs and buyers of the macramé. Where the author uses the concept of Art deco style as the initial goal to decorate the room.

Public service advertisement is an extension or socialization made to provide information or education to the public about something that is beneficial to the community, both financially and non-financially. Planting media is a container or place to grow plants, both flowers, fruits and vegetables. Used goods are items that are no longer used, such as drink bottles, broken buckets and others, used goods are often considered as household waste that will be just thrown away. This public service advertisement is designed to educate the public to be able or willing to manage household waste produced into new goods that have artistic value and selling value.

Judul penelitian ini adalah Analisis Model Budaya Pada Film Dokumenter Kampoeng Kunyit Sutradara Dwi Chita Suci. Film adalah suatu bentuk seni yang mengandung informasi dan hiburan Ini berisi representasi atau makna dari apa yang ditampilkan. Penelitian ini bertujuan untuk merepresentasikan atau memaknai budaya lokal Melayu yang terdapat pada film Kampoeng Kunyit melalui mise en scene yang menampilkan budaya Melayu. Jenis pendekatan penelitian yang penulis gunakan dalam penelitian ini adalah metode kualitatif  dan menggunakan analisis isi berdasarkan model budaya Edgar H. Schein. Edgar H. Schein membagi model budaya ini menjadi dua kategori, seperti Budaya Benda dan budaya bukanlah benda. Sementara hasil penelitian ini menunjukkan adanya bahwa pada film documenter Kampong Kunyit Sutradara Dwi Chita Suci   ditemukan adanya representasi dua tanda kebudayaan antara lain: (a) budaya dan seni (b) bahasa (c) kekayaan budaya yang terdiri dari makanan Minuman lokal (papeda dan sopi) dan budaya tak berwujud, yaitu: (a)kepercayaan/ritual tradisional (b) hubungan pribadi.

Combining culture and technology is one solution to digitizing an area's local wisdom. Technology is expected to be an educational medium for the younger generation to know the history and meaning of a historical story. The island of Bali has a lot of the previous history, one of which is about the Puputan Klungkung war. Based on the results of questionnaires to 40 respondents by simple random sampling, 77.5% of respondents did not know the history of the Klungkung puputan and its meaning. To maintain the history of the puputan war, it is necessary to introduce the next generation but keep abreast of technological developments so that the research aims to design a media in the form of a mobile game. This mobile game media was chosen because of its popularity in Indonesian society, both among children to adults, thus creating interest in playing media games. The game design adapts to the scheme of the design pattern by using simple, cultured, and informative concepts. This development resulted in the design of the character of the king of Klungkung and the Dutch army and the layout design of the game Puputan Klungkung.

Mempertahankan kualitas sebuah brand adalah hal yang mutlak dilakukan oleh perusahaan penyedia barang/jasa. Di era konsumerisme seperti saat ini, peluncuran sebuah produk tidak dapat lagi berdiri sendiri. Sebuah brand tidak akan bertahan lama jika tidak didukung oleh produksi tontonan yang menyertainya. Iklan televisi lebih lanjut berperan sebagai arena komodifikasi, dimana pesan iklan bukan lagi sekadar menawarkan barang dan jasa, melainkan juga menjadi semacam alat untuk menanamkan makna simbolik. Dalam hal ini iklan televisi Coca-Cola menampilkan penanda yang dapat dibaca dengan perspektif semiotika sebagai berikut: Produk global tidak lagi hanya dipandang sebagai komoditas luar yang memiliki sekat, tetapi sudah menjadi bagian dari kebutuhan sehari-hari dalam masyarakat umum dengan makna dan citra yang sesuai dengan karakternya.

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.

Study table is one of the supporting learning activities but the current study table design is not in accordance with consumer needs, especially for children. The development of this study table product is expected to answer the needs of custumers or consumers and produce an ergonomic study table. This multifunctional learning folding table product uses the parameter measurement of the Quality Function Deployment (QFD). The result obtained based on the customer show that there are 7 attributes (customer requitment) and 4 technical parameters ( technical response). In this regard, the product development of a multifuntional folding study table uses the Quality Function Deployment (QFD) method using teak wood. This table also has several features, namely a reading light feature, a glass holder, a storange feature, equipped with a simple design, attaractive practical colors and ideal dimensions so as to increase comfort inusing the folding study table product.