This study aims to analyze the role of human relations in developing effective communication in the workplace. Effective communication is one of the most important factors in an organization's success, which depends not only on technical skills, but also on the quality of interpersonal relationships between team members and managers. Healthy human relations, which involve respectful interactions, building trust, and open communication, can support the achievement of organizational goals by creating a more productive and harmonious environment. This research method uses a qualitative approach with literature analysis and literature review techniques to identify relevant theories and previous research results regarding the relationship between individuals in the workplace and their impact on organizational communication. Data sources are taken from various scientific articles, books, and journals that discuss topics about organizational communication, human relations, and work psychology. The results of this study show that positive interpersonal relationships in the workplace play a crucial role in creating effective communication. Employees who feel valued and supported by their colleagues and employers tend to be more open to communicating information, providing constructive feedback, and collaborating efficiently. Conversely, interpersonal tension or poor communication can lead to miscommunication, conflict, and decreased productivity. The research also highlights the importance of communication training and interpersonal relationship management as part of organizational development to create a better work environment and support long-term success.

In an increasingly connected digital era, companies are faced with great challenges in managing crisis communication to maintain their reputation when facing emergency situations. This research aims to analyze effective crisis communication strategies in maintaining the company's reputation, focusing on the application of the theory of “Situational Crisis Communication Theory” (SCCT) and “Integrated Crisis Mapping” (ICM). The research method used is a qualitative approach through case studies on companies in Indonesia that have faced a reputation crisis. The results show that rapid response, use of social media, and transparency are crucial components in an effective crisis communication strategy. Companies that apply the SCCT approach, taking into account the type of crisis and the appropriate response, prove to be better able to reduce negative impacts and strengthen a positive image in the eyes of the public. In addition, ICM helps companies customize their communication strategies based on audience emotions, such as fear or anger, thus increasing the level of public trust during a crisis. In conclusion, a structured and adaptive crisis communication strategy can help companies maintain and even improve their reputation in emergency situations.

This journal analyzes Russia's security strategy in facing the challenges posed by NATO and Ukraine through the perspective of offensive realism. The main focus of the study is Russia's latest military modernization program in response to the perceived threat of NATO expansion and the ongoing conflict in Ukraine. One of Russia's main concerns is NATO's eastward expansion, which has sparked fears even though Ukraine has not yet joined NATO. Using the theoretical framework of offensive realism, the journal explores how Russia seeks to maximize its relative power in the region and maintain its influence in the former Soviet states. This analysis shows that Russia's security strategy is based on the perception of an existential threat from the West and the desire to restore its status as a great power on the global stage.

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Social media has become an integral part of the modern era, characterized by the use of the internet in daily life, with one of the most popular platforms being Instagram. Currently, the rise of Instagram content about beauty, known as beauty vlogs, has captured the attention of women, encouraging them to enhance their appearance. Abel Cantika is one of the beauty vloggers in Indonesia who consistently shares posts in the form of make-up tutorials, beauty product reviews, tips and tricks, and so on. The content presented by beauty vloggers, including Abel Cantika, certainly has an influence on changing behaviors and perspectives, as women often want to look stunning at all times. Therefore, it is not surprising that cosmetics can be seen as an essential means to enhance one's appearance. This research aims to determine whether the content of beauty vlogger Abel Cantika on Instagram has an influence on the imitation behavior of Inter Studi female students and to what extent this influence exists. The method used in this research is a survey method with a descriptive quantitative approach. Using simple linear regression analysis techniques. The population in this study consists of female students of Communication Science at STIKOM Inter Studi from the class of 2020 to 2022, with a sample size of 50 respondents. Data analysis techniques using SPSS 26.0. The research results indicate a positive and significant influence of media exposure on brand image, with a moderate effect size.

The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

Humans as social creatures can live by having relationships with other people. Every relationship requires interaction or communication to be able to maintain and maintain the relationship. Especially in matters of love, which requires clarity in every situation so that there is no conflict or misunderstanding. The key to overcoming all problems is to maintain good communication with your partner. Not limited by distance and time, communication must continue. Through interaction on digital media it can make it easier for today's teenagers to communicate, especially for couples.

Love relationships during adolescence cannot avoid problems, the problem that most often occurs is misunderstanding in a situation. Communication is the process of conveying messages or symbols between the communicator and the communicant through a medium with a specific purpose. Selfishness is the majority of respondents' answers to communication barriers that influence conflict in relationships. Environmental influences: External factors such as peer pressure or certain social norms can be a barrier to maintaining good communication in a romantic relationship. Relationships that exist require effective communication from both parties, especially for teenagers who are still unstable in controlling their emotions.

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

The problems that exist at Khairul Imam IT Junior High School can be seen from the behaviour or attitude of its personnel, including teachers who are unable to do work based on the tasks and responsibilities that have been assigned. This tendency can be seen from the teachers' preference to accumulate or collect work. This research is conducted with inferential principles where the relationship between various variables tests hypotheses and makes generalisations.  The population in this study were all teachers of SMPIT Khairul Imam, totalling 45 people. To determine the performance of SMPIT Khairul Imam teachers, the sampling procedure in this study used the saturated sampling method, namely the entire population (all teachers) who were used as respondents. This research data has 2 variables, namely the dependent variable is the performance of teachers (Y) and as an independent variable is the leadership style of superiors (X). In this study, it was found that the leaders at this research location have been able to carry out their functions well in directing, guiding, motivating, and supervising teachers to carry out their duties.  All of that takes place because there has been interaction, communication and cooperation in the school environment. If the teacher has a good impression of the leader then the teacher will carry out the tasks that have been set with full seriousness and responsibility. So in this study it was concluded that the leadership style has an influence on the performance of Khairul Imam IT Junior High School teachers..
 
 

The aim of this research is to determine the negative impact of online gambling in the current era, especially on the younger generation. We use this research method as a qualitative method, where we as researchers carry out an analysis by observing various digital media platforms, from which we can find out the various negative impacts experienced by several young people today due to carrying out online gambling transactions. We took the case example of a TikTok celebrity named Fahdan who shared a story about the other side of online gambling that not many people know about. From this case, we as researchers concluded that in fact online gambling has more negative impacts than positive ones.

The film "Tenggelamnya Kapal Van Der Wijck" (TKVDW) depicts a tragic intercultural romance and represents the richness of Bugis culture woven into its narrative. This research aims to analyze the representation of Bugis culture in the film through a semiotic approach. Bugis cultural symbols, both visual and verbal, are identified and interpreted in intercultural communication. The results show that the film successfully presents Bugis cultural symbols rich in meaning, ranging from traditional clothing, language, to values such as siri' (self-esteem) and lempu' (leadership). These symbols are not only markers of identity but also play a role in intercultural communication as a bridge and a source of conflict. The representation of Bugis culture in the film also shows the power dynamics between Bugis, Minangkabau, and Dutch cultures during the colonial era. This research is expected to contribute to cultural and communication studies, especially in understanding the representation of Bugis culture in popular media.

This journal is written by taking into account the need for good management skills in the formulation of a good education system and how the system works as a bureaucracy. Given how important good management skills are to create a good system, this journal is made by looking at the existing reality of how the system itself is. Good management will create a good education bureaucracy, and a good bureaucracy will also produce a good education management system, and this will have an impact on improving the quality of education. In this journal, we try to open the reader's way of thinking about the urgency of good management in the education bureaucracy and the education system.
 

.  An analysis of China’s negotiating strategy toward Saudi Arabia and Iran’s efforts to normalize relations highlights China’s important role as a mediator in resolving the long-standing and complex rivalry between the two countries. Geopolitical, economic, and diplomatic factors underpin China’s strategy to minimize conflict and promote regional stability. Through its multilateral approach, economic cooperation, balancing interests, and focus on energy, China has played a key role in facilitating dialogue and reaching an agreement between Saudi Arabia and Iran. By maintaining its position as a neutral and respected mediator, China has the potential to strengthen economic and diplomatic ties in the region and promote peace and stability in the Middle East.

In the "Jakarta 101" advertising campaign, there are three local tourist locations in Jakarta that are rarely visited and hidden gems that we want to highlight, namely Difabis Kopi, Museum di Tengah Kebun, and Gang Hijau Cemara. In the process of creating this campaign, the Art Director has a central role. pre-production to post-production stages. The Art Director is responsible for designing the initial concept in the form of a visual concept, creating a logo, and executing the concept. The main objective of this advertising campaign is to introduce the unique side and hidden advantages of local tourist attractions in Jakarta , and also produce a campaign that is effective when viewed visually and in reading this journal, while presenting an innovative approach for those interested in opening a highly creative business both within and outside the city. The reasons behind the creator's initiative in creating the advertising campaign " Jakarta 101" is to spread awareness that amidst the hustle and bustle of the metropolitan city, there are unique locations such as coffee shops that empower individuals with disabilities, interactive museums with guides who discuss the meaning behind each historical artifact, as well as educational places that emphasize the importance of environmental awareness and recycling practices. This advertising campaign aims to increase tourists' interest in visiting local tourist attractions in Jakarta that are rarely visited and hidden gems in Jakarta.

Films have a huge impact in changing the perception of the audience. The film "Stealing Raden Saleh" presents a storyline that contains criminology scenes. Sometimes, perpetrators of crimes are not aware of their actions, because there are many factors that support them. This research aims to reveal the meaning of criminology in films using Roland Barthes' Semiotic Analysis. The film features various crime scenes, including theft, forgery of paintings, threats of violence, and fights. A qualitative approach was used in this research, with the aim of determining, understanding, explaining and gaining an in-depth understanding of the signs manifested in images and dialogue to describe the forms of crime represented in this film. The analytical method applied is qualitative based on Roland Barthes' semiotic model. By using the theory of denotation, connotation and myth, this research found that the most dominant criminological category from the data was the role of peers.

Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financial technology. PT. Fidac Innovation Technology is a company operating in the fintech sector and has the Dumi product which provides online loans specifically for State Civil Apparatus (ASN). The purpose of this research is to determine digital marketing techniques in increasing sales of fintech peer-to-peer lending on Dumi products by using 5 (five) digital marketing techniques, namely: Search Engine Optimization (SEO), online advertising, email marketing, mobile applications, and social media marketing. Qualitative descriptive is used as a research method by collecting data through interviews with PT employees. Fidac Technology Innovation IT Design Division which carries out digital marketing, observation and documentation. The research results show that the digital marketing techniques implemented by PT. Fidac Technological Innovation by utilizing SEO, online advertising, social media marketing and mobile applications is already running well. However, Dumi's digital product marketing technique in the form of email marketing has not been implemented due to limited resources.

Lack of student learning motivation makes sociology teachers take motivational actions that must be adapted to their students. This study aims to look at the sociology efforts of teachers in motivating students' learning. This research is a qualitative descriptive research. The data were collected using observation, interview and documentation techniques. Data were analyzed using data reduction techniques, data presentation and drawing conclusions. The results of the study show that sociology teachers in student learning use problem-based learning models that have been adapted to the learning desires of students in which they want to get grades and master learning material and prohibit their friends who have not mastered learning material and interactions occur between teachers and participants. teach in the classroom.

This study aims to find out how the Planning and Control of the Markombur Program at TVRI North Sumatra, this research uses qualitative methods, namely by observation to direct interviews at the research location. TVRI no longer fully uses conventional media but has utilized various online media such as YouTube, Twitter, Instagram, and others. By utilizing this media, the program is more attractive to viewers who have implemented a shift in technology. For this reason, this study discusses starting from production planning, program control, to production stages.
 
 

This analysis delves deeply into Es Kopi Kulu's communication strategy to enhance brand awareness, employing a qualitative descriptive research method through literature review. Es Kopi Kulu has successfully crafted a brand identity through innovative products that showcase creativity and align with current consumer trends. The strategic use of social media has been pivotal in expanding reach and fostering customer interaction, involving them in participatory activities and sharing personal stories. Additionally, collaborative approaches and sponsorships with third parties, such as local artists, have contributed to reinforcing brand awareness within the community. Collectively, the synergy of these three elements provides Es Kopi Kulu with an edge in creating a consistent brand narrative and cultivating strong relationships with customers. This achievement serves as an inspirational catalyst for industry players to tap into creativity, leverage social media effectively, and form strategic partnerships to fortify brand awareness in a competitive market

YouTube is an internet-based social media that focuses on video content. Through account creation, users can get an audience that has a YouTube account and upload videos from different categories, which shows how a YouTube account is packaged in social media. This research is to find out how the process of positive comments and Devina Hermawan's YouTube content is carried out. from this second study is to find out negative comments on Devina Hermawan's YouTube content. The data in this study were analyzed using Social Reception which interpreted observations, interviews, and documentation. The results of this study show that there is an impact of comments which include positive and negative comment categories.

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.
 
 

The global automotive industry is a dynamic economic sector that continues to develop and faces intense competition. Over the past few decades, Honda has grown significantly and become one of the major players in this business. One of the main reasons for Honda's success is its ability to build a tight brand identity. The focus of this research is to explain the influence of Honda's brand image on consumer satisfaction. The theory used is the uses and effect theory with quantitative research methods. This research uses a descriptive approach. The objects taken in this research were Honda automatic motorbike users in Tangerang City. This research used a non-probability sampling technique with an accidental sampling method with a sample of 100 respondents. The paradigm used is the positivism paradigm. The data analysis techniques used are normality test techniques, heteroscedasticity tests, simple linear regression analysis tests, and hypothesis testing with the SPSS 27 application. The results of this research have a positive influence between the variable Brand Image (X) and the variable Consumer Satisfaction (Y). Thus, the brand image variable has a proportional influence on consumer satisfaction of 60.9%.

This research was conducted to find out the organizational communication strategy in MRadio. This research used qualitative method by interviewing the Station Manager of MRadio. Qualitative method is a method that emphasized descriptive or analytical, qualitative method is a subject perspective that is highly emphasized and the theory base used by researchers as a guide that aims for a research process that is in accordance with field facts. The results of this study use behavioral communication theory to improve the performance of MRadio’S BPH is very important in doing work, reducing conflict, understanding organizational goals, can improve communication skills to improve the quality that exists in organization

The purpose of this study was to find out: 1) How are students' perceptions of drug trafficking on campus; 2) What form of anti-drug movement has been carried out by students; 3) How is the anti-drug movement on the Makassar State University campus. This type of research is descriptive qualitative. The technique in determining informants was purposive sampling with the criteria being students of the Faculty of Social Sciences. Data collection techniques used are observation and interviews. The data obtained was analyzed by reducing the data, presenting the data, then drawing conclusions. The data validation technique used source triangulation. The results of the study show that: 1) Students' perceptions of drug trafficking are rejecting and not supporting drug trafficking. 2) Forms of anti-drug movement that have been carried out by students, namely; (a) Participating in commemorating drug day, (b) attending seminars/webinar about the dangers of drug use, (c) participating in spreading broadcasts or information about the dangers of anti-drugs through social media. 3) Forms of the anti-narcotics movement on the Makassar State University campus, namely; (a) Establishing a student activity unit concerned with HIV/AID and drugs (UKM MAPHAN), (b) Organizing seminars/webinar on combating drugs, (c) Participate in the involvement of P4GN (Prevention of Eradication of Abuse and Illicit Circulation of Narcotics).

This study aims to determine the impact of teacher presence in class on student discipline in the learning process at UPT SDN Laiyolo No. 52 Selayar Islands The research method used is qualitative research. In this study the data collection techniques used included direct observation and interviews. Based on observations made, the effect of the teacher’s presence in class on student discipline in the learning process is still unsatisfactory based on the observations I have made for the past 3 months. Where these activities can be seen from teacher’s who are lazy to teach, teacher’s who are lazy to come to scholl and even come late to school. So that little the students are also lazy to go to school because they feel less enthusiastic about participating in learning. The results of the research that can be found are that the presence of the teacher greatly influences student discipline in the learning process at school. In order to from a disciplined and obedient nature, it is therefore important for a teacher to be present in every phase of the development of students in every lesson. Teacher’s also have to be a good example for their student.

Garbage is defined as waste that has a solid form originating from human and animal activities that are not utilized. This study aims to find out how the waste management system is with the existence of a waste bank in the Kedungsoko Village, Tulungagung Regency. The research technique used is by means of observation, field surveys, interviews and literature studies. The result of this research is that waste management at the Temporary Disposal Site (TPS) of Kedungsoko Village is carried out properly through the Makmur Banksa Garbage Bank. The management stage is divided into the Waste Collection Stage, the Waste Processing Stage, and the Product Marketing Stage. Management constraints are limited tools so it is necessary to cooperate with partners. Overall management at the Makmur Banksa Garbage Bank is running effectively and is able to provide benefits to the surrounding community. The Makmur Banksa Garbage Bank can be used as a guideline for waste management for the community because of good and effective management.

The study aims to analyze the effectiveness of Radio Republik Indonesia (RRI) Medan as a public information provider in the Utara region. The research uses content analysis, audience engagement, and technical performance evaluation. The results show that despite RRI Medan's success in providing public information, there is potential for improvement in local news and programs. This study contributes to understanding radio media's role in public information and providing specific recommendations for improving RRI Medan's effectiveness.

The master control room (MCR) is called the master because of its function as the main broadcast controller. There is also what is called a sub control, which functions as a studio broadcast control room, both a production studio and a news studio. Morison (2018) argues that the role of the master control room technician has a more position as an operator than a technician because he has to coordinate all the activities and work results of many people. The master control technician is responsible for the appearance of broadcast on air television stations. already happened after ready before broadcast. This study uses descriptive research with a qualitative approach. Data collection techniques using interviews, literature studies, observation, and documentation. Master Control Room (MCR) includes: Character Generator, Audio control, Camera Switcher, Presentation, VTR material room section, master control console section, studio section, and recording section. Broadcast program broadcast by Netizens Asking Ustadz Responding is supported by crews who serve as broadcast references by using a teamwork strategy in carrying out their duties and obligations to produce the highest broadcast quality output and minimize broadcast interruptions.

YouTube, which is a means of mass communication, now has an impact on student self-development. YouTube "One Percent" is a show that contains content about self-development. Students with all the problems of self-development that are not taught at school begin to improve their habits, lifestyle, finance, socializing through the educational show "One Percent".  The purpose of this study is how the form of utilization of Youtube "One Percent" as a means of self-development and to find out how the impact of the audience of the YouTube channel "One Percent" as a means of communication in developing themselves. The research approach used is a qualitative approach. The nature of exploratory qualitative research with research methods using in-depth interviews. The results in this study are the utilization of YouTube One Percent as a means of mass communication for self-development is considered effective in student self-development, and has a positive impact on students.
 

Research was conducted in Boncah Mahang Village, Mandau District, Bengkalis Regency. This research aims to determine fish gambling activities and interactions between players and spectators in gambling and fish. The activities and interactions that occur involve players and spectators who have relationships within the group. This research uses descriptive qualitative research methods. With a total of 6 subjects, they are also involved in carrying out activities and interactions in fish gambling, then they are native people of the village who carry out gambling activities and they are able to define and explain a process of how interactions and gambling activities run based on existing facts. To collect data using observation techniques, in-depth interviews and also documentation. The theories used are labeling theory and also Edwin Sutherland's theory of social deviance. Research in the field found that activities and interactions occur due to internal and external encouragement. What is meant by internal encouragement is encouragement that comes from within oneself and external is encouragement that comes from outside oneself, for example being able to carry out gambling activities or gambling interactions due to temporary access to friends. Internal encouragement is encouragement that originates from oneself, for example one's desire to experience entertainment, curiosity, eliminate feelings of loneliness and the urge from within oneself to get the main prize even though it is not certain. The gambling table, which is precisely located in Boncah Mahang Village, is currently still active, therefore gambling activities and interactions between players and spectators are still ongoing and active today and are still ongoing.
 

This research analyzes the song "Runtuh" popularized by two well-known indie musicians in Indonesia, Feby Putri and Fiersa Besari. The method used to analyze this song is using the Critical Discourse Analysis method which is used as a method to explore how the trend of independent music is being loved by independent music lovers, especially teenagers who have a connection to this song so that the song "Runtuh" has a very meaningful meaning and is able to understand the situation experienced by listeners, especially teenagers. Based on the comments on the music streaming platform, it shows that this song is not only a reflection of the songwriter's personal experience, but can represent the younger generation, especially teenagers who often feel marginalized by a situation. Furthermore, this research is expected to contribute to the role of the independent music scene in Indonesia in shaping identity among young people or teenagers.

South Korean culture or what can be called the Korean Wave has spread throughout the world, including Indonesia. The Korean Wave itself spreads from various fields, such as songs, drama, language, games, even variety show programs can also be used as intermediaries to spread culture. One of the interesting and unique variety show programs is Running Man. The Running Man program can not only be enjoyed and seen by Korean citizens, but the whole world can also watch it using video streaming technology called Video on Demand (VoD). The method used in this research is descriptive quantitative and descriptive quantitative research, data collection using questionnaires, with young adult subjects aged 16-29 years who have watched Running Man. The research results showed that the results of the questionnaire distribution included 26 respondents in the city of Malang aged around 16 to 29 years. So there are around 96.2% of them who know the variety show program Running Man, there are 92.3% who have watched the variety show program Running Man and there are as many as 7 people watching more than 300 episodes and 9 people watching 1-50 episodes of more than 600 episodes broadcast.

Movies can be used as a means of sending messages, for example in the form of moral messages contained in a movie. Moral message contained in a movie the definition of morals in the dictionary is the good and bad of a person's actions and behavior. This research is intended to explain how women's self-confidence in the movie Imperfect. This research also aims to find out the reality, representation and ideology of women's self-confidence contained in the film's storyline that can be implemented in everyday life which discusses how women's self-confidence in appearance. The design in this research uses the Semantic Analysis method of  Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in moral message in the movie Imperfect. The results of this study explain that there are several body shaming behavior, namely looking at the physical, mockery and ridicule and the positive side is the existence of self-esteem in religious tolerance. positive side is the existence of self-esteem in religious tolerance, attention and self-confidence. The conclusion shows that body shaming behavior can make those who are bullied make those who are bullied so insecure that it is very disturbing mentally, while the nature of every body shaming is that it is mentally, while in essence every human being needs to get self-esteem from respect for themselves, others, and others. self-esteem from respect for himself, others, as well as the environment and life.

Dangdut music was first born and popularized by Indonesian singers. However, dangdut genres is one that is popular with many people. In the development of music and its various types, it will give rise to various views for each individual towards dangdut music. As a tool used to listen to dangdut music, for example through dangdut music broadcast programs on the radio. To find out listeners' perceptions of the dangdut entertainment program on Dapur Remaja 107.0 FM radio in the acceptance and assessment stages. Robbins' theory of perception and the Qualitative Descriptive method were used for this research to develop the theory found through data from the field. Listeners' perceptions provide views about what they know from the dangdut entertainment program on Dapur Remaja radio is a program containing music broadcasts that entertain listeners and the music played is old dangdut. The perception of listeners who think that listening to music can increase enthusiasm while working, for them listening to dangdut music can increase enthusiasm because dangdut music can be entertainment during activities.

Human Resources is able to produce quality performance in a firm. To generate a high quality HR performance demands effective skill management, the variables that might affect the quality of HR performance are communication and work discipline that run simultaneously. The goal of this study is to determine and analyze the influence of communication and work discipline on employee performance, as well as to determine and analyze which of the two variables is the most dominating on the performance of Elisa Malang inpatient clinic staff. This topic has 47 respondents, employing sample collection technique is saturated sample research. Data collecting approaches using a questionnaire and Interviews. Data analysis with IBM SPSS Statistics. The results of this study can be stated that the factors of communication and work discipline have a simultaneous effect on the performance variable. The two communication factors have a significant but not significant effect on performance, while the work discipline variable has a significant effect. performance. And the results of the study also suggest that one of the variables has a more significant influence, namely the work discipline variable

Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to question more deeply when we observe the surrounding environment, read a text or certain narrative/discourse, observe the signs around us. We. Semiotics is also a scientific study which basically aims to understand and understand the existence of signs in human life. This can be interpreted as meaning that we must give everything that is in human life a meaning because we can see things related to human life as signs that have a meaning that has its own philosophical nature.
 
 

Examination and test panscore is an important process in educational evaluation that aims to measure students' understanding and achievement in various areas of knowledge. However, the challenge of ensuring the validity and reliability of tests is often a major concern for evaluation instrument developers. This paper discusses the approach used in the examination and panscorer of the test to improve the validity and reliability of the evaluation results. This approach involves steps such as careful test design, development of quality test items, validity and reliability testing, and analysis of test result data. One of the important aspects of test checks is careful test design. This involves selecting a test format that is appropriate for the purpose of evaluation, as well as the preparation of instructions that are clear and understandable to students. In addition, the development of quality test items is also necessary to ensure that the test can accurately measure the desired knowledge and skills. This process involves thoroughly testing test items to ensure fit with the curriculum and fit with the desired level of difficulty. Once the test is designed and the test items are developed, the next step is to test the validity and reliability of the test. Validity refers to the extent to which a test can measure what it is supposed to measure, while reliability refers to the extent to which a test can produce consistent results over time. This testing can involve gathering data from a variety of sources, including statistical analysis and review by experts in the field. Finally, the analysis of test result data is an important step in understanding the evaluation results. It involves using statistical methods to identify patterns and trends in the data, as well as interpreting test results to make relevant conclusions about student achievement. By using this approach in examination and test pansora, it is hoped that the results of education evaluation can become more valid and reliable, thereby providing more useful information for education stakeholders.
 

Social media is currently in demand by many people. Star Radio Tangerang utilizes Instagram social media to promote its broadcast programs so that listeners do not find it difficult to continue listening to their broadcasts. The purpose of this research is to find out the utilization of Instagram social media at Star Radio Tangerang in promoting broadcast programs for its listeners and to find out how the feedback obtained after utilizing Instagram social media. This research uses Social Media theory, using a qualitative approach, and descriptive method. Data collection techniques were carried out through documentation, observation, literature study, and in-depth interviews. The results of this study show social media as a medium for socialization between broadcasters and listeners, making it easier for them to access and listen to broadcasts. Social media is proven to be the latest development of new internet-based web development technology, which makes it easier for everyone to communicate, participate, share and form a network online.

Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest to your readers/viewers must be highlighted through their communication and creation strategies. Strategy is also called tactical conclusion in the sense of how to achieve or further achieve a desired goal. Lifestyle in communication provides a view in utilizing existing facilities. Through communication, we can gain meaningful insights and information. How to convey existing messages and contribute to the delivery of existing messages via the Internet. The problem in this thesis is how the communication strategy of content creators / creatives in improving, developing ideas and concepts of brand image through social media Instagram EF Bintaro Sector nine (Case study on @ef_bintarosectornine account). The research design used in this paper is descriptive qualitative research design. Qualitative research focuses on various methods and includes an interpretive and naturalistic approach to the subject matter. Qualitative research can use various data analysis processing methods to obtain data from various sources and run continuously. The results of the study show the Communication Strategy of Content Creators in Improving EF (English First) Instagram Brand Image. From the results of research and discussion, it is known that EF (English First) is an English language education institution built for children to adolescents and EF (English First) is also a place for learning English and creating creative content that can be trusted in the credibility of its content. from the strategies made by EF (English First) content creators with the aim of developing brand image through social media instagram. Based on the results of the discussion in the role of communication according to Effendy (Effendy, 2019), in this theory there are two indicators that researchers apply, namely Attractiveness and Source Credibility.

The problem in this study is that there are cases of bullying that occur in school students, and this is a very serious problem so it must be followed up again. So, the role of parents is very necessary in this case, and not just relying on the school. This study aims to provide an overview of the formation of parents in the process of forming children's character in responding to bullying cases. The method used in this research is descriptive research. The results of the study show that the role of parents is needed, especially in the process of forming children's character, because remembering that parents are the ones who will be used as role models by children, parents can shape character for children by setting an example, teaching good things, interact with their environment, and children's involvement in home activities. In this way the character that is instilled by parents from an early age in children will form good character such as forming children to be stronger and able to carry themselves in their environment, children will be more confident. In the case of bullying, parents are expected to educate and strengthen children to be braver and not afraid and always have self-confidence, provide the ability to defend themselves or even take revenge, select people who will be friends with them.

Green open space is a combination of several wide and wide spaces, green open space is also a place that is open in rural areas where there are plants, children's playgrounds, gajebo which have benefited people in rural areas directly or indirectly in a rural area. The green open space in the Bulurejo Village area has been managed by youths who form a community called My Lepen in utilizing the open land and then making it a green open space in fulfilling the interests of the people in Bulurejo Village. Green open space is a means of protecting plant ecosystems because nowadays green plants have been replaced by many residential buildings. it is very necessary to protect the ecosystem of green plants because green plants can make the environment beautiful and beautiful and for the convenience of the community.

Television is a mass media that is inseparable in human life. Television shows other people's lives and gives ideas about carrying out activities. TVRI Sport Pagi is a program that broadcasts information about the world of sports both domestically and internationally. The problem in the research is how the production process for the TVRI Sport Pagi news program is carried out. This research aims to determine the flow of the TVRI Sport Pagi news program production process from pre-production, production, post-production as well as to find out the inhibiting and supporting factors in the TVRI Sport Pagi news program process. The research method used is descriptive qualitative with documentation and interview data collection techniques. From the research that has been carried out, it can be concluded that the production process for the TVRI Sport Pagi news program goes through several processes so that it can be watched by the audience in accordance with Standard Operational Procedures. So that it can produce a quality TVRI Sport Pagi news program even though it has a number of obstacles or supporting and inhibiting factors in the production process.

 Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ??30 M2 and a land area of ??60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.

Penelitian ini bertujuan untuk menganalisis problematika dan strategi program literasi di UPTD SD 57 Barru. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif, dengan lokasi penelitian di UPTD SD 57 Barru. Informan penelitian terdiri dari kepala sekolah, guru, siswa, dan orang tua. Data dikumpulkan melalui observasi dan wawancara.Beberapa problematika yang diidentifikasi dalam program literasi di UPTD SD 57 Barru antara lain adalah strategi belajar yang diberikan oleh guru, ketersediaan sarana yang kurang mendukung dan terbatas, serta rendahnya minat membaca pada siswa.Untuk mengatasi problematika tersebut, beberapa strategi dan solusi program literasi diusulkan. Pertama, guru perlu terus meningkatkan diri dan memberikan motivasi kepada siswa dalam hal literasi. Mereka juga dapat mengadakan program bacaan yang melibatkan siswa secara aktif. Kedua, penting bagi sekolah untuk menyediakan sarana yang memadai untuk mendukung kegiatan literasi, seperti perpustakaan mini dalam kelas. Dengan adanya akses mudah terhadap bahan bacaan, diharapkan minat siswa dalam membaca dapat meningkat. Ketiga, penghargaan dapat diberikan sebagai bentuk motivasi kepada siswa untuk lebih termotivasi dalam meningkatkan literasi. Penghargaan ini dapat berupa sertifikat, pengakuan publik, atau hadiah lain yang dapat mendorong siswa untuk aktif dalam kegiatan literasi. Dengan menerapkan strategi dan solusi program literasi ini, diharapkan UPTD SD 57 Barru dapat mengatasi problematika yang ada dan meningkatkan tingkat literasi siswa. Penting bagi guru, kepala sekolah, dan orang tua untuk bekerjasama dalam mendukung program literasi ini guna memberikan pendidikan yang berkualitas bagi peserta didik.

Pekanbaru is one of the rapidly growing urban areas in the modernization era. The shift in lifestyle in the modernization era does not only affect women but also men's lifestyles. Some of the lifestyles of men that have changed in the current era of modernization are the way they look fashionable, smell good, clean, which is usually only owned by women. Men with this lifestyle are known as Metrosexuals. This research was conducted at a beauty clinic in Pekanbaru. The purpose of this research is to find out the metrosexual lifestyle from the frontstage and backstage sides. There were 5 subjects in this study, namely men who did facial treatments. The author uses accidental sampling method. Data instruments are observation, in-depth interviews and documentation. From the results of this study it can be concluded that the lifestyle of metrosexuals varies according to their preferences in using time and their preferences.

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.
 

This research aims to analyze how Okura tourist park marketing communications in an effort to increase tourists' visiting decisions. The method used in this research is a qualitative method to produce descriptive data with data collection techniques in the form of interviews, observation and documentation. Based on the research results, it was found that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting a wide range of visitors, social media marketing uses Instagram, Facebook, TikTok. Sales promotion is simply done by giving discounts to camping land renters and reducing the price of visiting tickets, which has an impact on attracting visitors, but its implementation cannot be done sustainably and is not well publicized. Public relations & publicity is carried out by carrying out event activities with the community and establishing relationships with external parties, and utilizing mass media and journalists who come to cover tourism for news so that it can have a significant influence in increasing visiting decisions.

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

Karo is a district in the province of North Sumatra, Indonesia. The capital of this district is located in Kabanjahe sub-district. Karo Regency is located on the Karo plateau, in the Bukit Barisan mountains. The purpose of writing this journal is to find out the strategies used to develop the attractiveness of the Berastagi fruit market for tourists. The research method in this journal is quantitative research. The quantitative research used is survey research. This research collects data obtained from the Karo community. The result of this research is that the government is participating in developing the attraction for tourist attractions in Berastagi, namely the fruit market.
 

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.
 

Communication is a natural way for humans to convey ideas, identity, ideas and their existence to others. One type of communication is intercultural communication. This is communication that occurs between communication participants who have different cultural backgrounds. Sumbawa University of Technology is a tertiary institution that has foreign students from various countries in the world, it is this condition that makes Cross-Cultural Communication intertwined here. The purpose of this research is to find out the barriers to cross-cultural communication experienced by foreign students at the Sumbawa University of Technology. This research is categorized as a qualitative research with data collection techniques, namely interviews. Three informants have become participants in this study who were selected based on a purposive sampling technique. Furthermore, data were analyzed using the Milles & Huberman model with 3 stages; data reduction, data presentation, and conclusions. The results of this study indicate that the barriers to Cross-Cultural Communication experienced by foreign students at the Sumbawa University of Technology are language, misunderstanding of nonverbal behavior, a tendency to judge, and high anxiety.

People with mental disorders (ODGJ) need special attention and support so they can live more independently and prosperously. Individual empowerment is an effective approach to provide support and assistance for ODGJ in improving their psychological well-being and improving the individual's quality of life. This research will explore how ODGJ are able to channel their potential through involvement in batik skills. This research uses a qualitative approach which aims to obtain an overview of individual empowerment through batik skills in improving the psychological well-being of ODGJ at the Bina Laras Harapan Sentosa Social Home 3. Based on the research results, empowering batik skills at PSBLHS3 has a positive impact on the psychological well-being of ODGJ by exploring potential , increase creativity, and form positive attitudes and improve the quality of social relationships. The program provides opportunities for autonomy, self-acceptance, and positive social interactions, thereby improving mental health and overall well-being. Thus, empowering batik skills has helped improve the psychological well-being of ODGJ at the Bina Laras Harapan Sentosa 3 Social Home. Batik skills are an effective means of providing support, empowerment and improving the quality of life for social assistance residents with mental disorders.

This research aims to examine organizational communication between foreign leaders and local employees at PT Sunwood Timber Industries, utilizing a constructivist approach and qualitative research methods, particularly a descriptive case study involving observation, interviews, and document analysis to understand communication patterns and identify barriers in the interaction between these two groups. The study's findings highlight the crucial role of communication in managing cultural differences in the workplace, with effective communication being key to creating an inclusive and productive work environment. The research provides a comprehensive overview and significant contribution to improving organizational communication within the company, offering recommendations for enhancements to enhance the effectiveness of communication between foreign leaders and local employees.

This research aims to find out what communication styles are used in the Mapala Stacia Umj UKM organization. The communication styles used definitely vary, because it can be seen from members who come from various faculties, of course everyone has a communication style that they use. The purpose of this research is to examine the influence of the communication style used in the Mapala Stacia UKM organization. The Mapala Stacia organization is a group of nature lovers dedicated to promoting environmental awareness and natural activities. With a focus on climbing, nature research and environmental conservation, Mapala Stacia is committed to forming a generation that is aware of the importance of conserving biodiversity. This research is qualitative research using interview techniques with one of the members of Mapala Stacia, Muhammadiyah University, Jakarta. Researchers want to know more specifically the communication style used in the Mapala Stacia UKM organization. The results of research conducted by researchers are that the communication style used is a non-formal communication style but remains polite in communicating between leaders and members, or members and members, cultural background does not hinder the communication process within the Mapala Stacia Umj organization in discussing a matter.

This study aims to identify and describe the children's cartoon show "Rabbids Invasion" on GTV through the point of view of the 2012 KPI Broadcasting Behavior Guidelines and Broadcasting Program Standards (P3SPS). The theories used in this research are broadcasting theory, program theory, child theory. -children, and the theory of P3SPS.This study uses a qualitative method by collecting information about the status of a symptom, namely the state of the symptoms according to what they were at the time the research was conducted. Data collection is done by observing and documenting. Data analysis was carried out by means of data reduction, data presentation and drawing conclusions.The results of this study indicate that there was an alleged violation of the children's cartoon program "Rabbids Invasion" on GTV on August 6 2019 when reviewed through P3SPS. The alleged offenses included assaulting a rabbit, dropping a bowling ball from top to bottom and hitting it on the head, throwing a cactus pot in the face with a racket and throwing a tart.The broadcast will have an impact on changing the attitudes and behavior of children who watch it, especially in terms of imitation and encourage youth to learn about inappropriate behavior and/or justify such inappropriate behavior as commonplace in everyday life. So Siarab programs in Indonesia must comply with the broadcasting law and P3SPS must be a guideline for/in making television program production so as to produce shows that are appropriate according to the existing classification, and are beneficial to the people of Indonesia.

The Hopeful Family Program (PKH) is a poverty alleviation program. This study aims to find out what forms of Family Hope Program (PKH) assistance are available, as well as the positive and negative impacts felt from the Family Hope Program (PKH) in Balangtanaya Village, Takalar Regency. As for the qualitative descriptive research method and the type of field research. The research subjects were carried out using purposive sampling techniques and the informants in this study were 5 categories, such as pregnant women, the elderly, elementary, junior high, high school. The data collected consists of primary data and secondary data. The data collection techniques and procedures used were through in-depth interviews with a number of PKH beneficiaries, observation, documentation and data recording related to the problems of this study. The results of the study describe: 1) The forms of assistance received by PKH beneficiary communities and beneficiary families include; a. Health assistance for pregnant women and children aged 0 to 6 years, b. Educational assistance for children enrolled in SD, SMP, SMA/SMK equivalent, c. Social welfare assistance for the elderly over 60 years. 2) The positive impacts felt by beneficiaries of the Family Hope Program (PKH) assistance include; a. Pregnant women, namely getting services every month such as checking the content, giving vitamins and nutrition, b. Children aged 0 to 6 years, namely the nutritional and body health of toddlers are monitored, c. Children enrolled in elementary, junior high and high school, namely fulfilling school needs, and helping to reduce the generation of children who drop out of school, d.. Elderly (Elderly), namely social protection programs, namely health services in ensuring their welfare. 3) The negative impact arising from the Family Hope Program (PKH) is that it makes some people become dependent and do not have a business to help working families to earn other income.

Film is a mass communication medium, which has an influence on society. Film is also a form of message consisting of various signs and symbols that form a system of meaning so that people can interpret it differently, depending on the reference and the person's thinking ability. The film Two Blue Lines by Gina S. Noer raises the theme of teenage pregnancy. The interpretation of conflict in scenes in this film is the background for this research to look at the reception of the audience's position
 
 
 

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.

Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and responsibility. This research aims to find out the Marketing Communication Strategy of Asmaranur Modeling School Pekanbaru through Instagram Social Media. The method in this research used a case study with a qualitative approach and purposive techniques which included interviews, observation, documentation. The informant subjects in this research consisted of 3 informants, namely Irvan Asmara as the owner and instructor, Bima Sakti as the content creator, Wildatul Muslimah as a student who had been registered at AMS for a long time. This research uses New Media theory and the concept of The Circular Model of Some created by Regina Luttrell which has 4 stages, namely share, optimize, manage, engage. The results of this research are that Asmaranur Modeling School Pekanbaru chose the social media Instagram based on the increasing number of social media users and in accordance with Asmaranur Modeling School Pekanbaru's target market, namely young people and adults who are active on Instagram social media. Before posting content, collect photo/video ideas. Asmaranur Modeling School Pekanbaru's Instagram social media is managed directly by Irvan Asmara as the owner and trainer, easily responding to comments from followers, and making it easy to repost tagged posts from me personally, students who take part in activities at Asmaranur Modeling School Pekanbaru. To build engagement with consumers or followers, Asmaranur Modeling School Pekanbaru also creates events and sponsors other important events.

Sidoarjo Regency has a beach in the eastern region along 27 km which crosses several sub-districts such as Sedati, Buduran, Sidoarjo, Porong and Jabon. The Lapindo mud disaster that occurred in 2006 in Sidoarjo had a broad impact on people's daily lives. The Lapindo mud disaster was an event of hot mudflow and the emergence of gas onto the ground which claimed many lives and had a major direct impact on the community. The occurrence of the Lapindo mud disaster was initiated by oil drilling from PT. Lapindo Brantas Inc., which was later in the drilling process, experienced a failure resulting in an explosion from underground and then gushing out. Many were victims in the incident ranging from babies, children, adults to the elderly and many people, houses, villages, districts, schools and other buildings were drowned. In addition, many people have lost their jobs and their homes which makes them all feel stressed to the point of depression. Until now, the problems caused by the Lapindo mudflow disaster have not been resolved. This is because the responsibility for compensation that is given is not evenly distributed or does not even receive a penny. As a result, there are still frequent conflicts and prolonged demonstrations. Meanwhile, the victims of the Lapindo mudflow have used many strategies to survive and continue their lives so that they do not continue to mourn the sadness that exists.

This study aims to provide an understanding of the application of interpersonal communication through social media in a vocational high school environment, namely at SMK Negeri 1 Babelan, Bekasi Regency, West Java. The implementation steps given to SMK Negeri 1 Babelan, Bekasi Regency, are related to an aware understanding of media law to prevent the negative effects of social media, especially considering the current condition of the younger generation who are very active on social media, they must be equipped with knowledge of understanding content which can lead to social legal sanctions. to be wiser in using social media at an early age. The qualitative method is descriptive. Data was collected through observation, interviews, discussion forums and documentation. While the data analysis technique is presented in the form of narrative text through procedures namely coding, data reduction, data presentation, data triangulation, drawing conclusions and data analysis. The results show that the steps for implementing interpersonal communication are very comprehensive to help students and teachers of SMK Negeri 1 Babelan understand the importance of ethics in communicating online, especially when having to carry out activities with students online. Many teachers and students at SMK N 1 Babelan are active on various social media platforms so it is important for teachers and students to understand how to communicate properly and effectively. Poor communication on social media can negatively affect the image and reputation of a teacher, school or institution. As for the implications that need to be carried out related to understanding the law so that understanding about legal awareness of media is very important to prevent, the negative impact of social media is even greater when there is a lack of knowledge about understanding content which can lead to legal sanctions for the students themselves or the social environment.

This study focuses on how the portrayal of female power in one of Disney's films, Mulan. Film can provide a construct in socio-cultural reality. With this construction, the content of the film needs to be considered, because the content of the film can change the mindset of the audience who watches. Women are usually often complementary figures and do not have dominance than men. This is an interesting study because women can be constructed with the image above. Therefore, researchers dissect the portrayal of female power presented by Disney. Researchers use Ferdinand De Sausure's semiotic analysis method which focuses on signifiers and signified in interpreting women's power in Mulan. The supporting theory in this study is film as mass communication and women in the media. The results of the study showed three depictions of female strength from the film Mulan, namely women who are brave, women who resist and women who has a confident nature.

Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, and myth, as well as the moral messages contained in the Korean drama. This research employs qualitative research methods using Roland Barthes’ semiotics theory. Data for this study are based on scene and dialogues from episodes 14-16 of the Korean drama Twinkling Watermelon. The data collection techniques used are observation, documentation, and literature study. The results obtained from this study indicate that in the Korean drama there are moral messages seen from denotation, connotation and myth. The moral messages are (1) Being serious in doing something. (2) Parents' responsibility towards their children. (3) The importance of communication in every relationship, especially family. (4) Sincere love. (5) Do not force ourselves to bear burdens that are not our responsibility. (6) Never give up and keep fighting.

The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.

The concepts used in this research are persuasive communication, film and semiotics. This type of research is descriptive qualitative and uses Charles Sanders Peirce’s semiotic analysis method. The data collection techniques used are observation and documentation studies.The results of this research are that there is meaning in the persuasive communication carried out by Jeong Myeong Seok through the persuasive techniques used, namely dissonance/cognitive dissonance techniques, he influences followers to carry out attacks, association techniques, through the message that the mother willThis life and reality is true, the integration/empathy technique where he uses dialogue language to check the victim that he was assigned by God, the reward/payoff idea technique which he does with a promise, the Fear Arrousing technique, he uses threat techniques to attractthe hearts of the victims, the arrangement technique, this technique he uses to attract the attention and support of his followers and finally the red-hearing technique The conclusion of research on the documentary film In The Name Of God: A Holy Betrayal, the story of Jeong Myeong Seok through Charles Sanders Peirce’s approach from these three episodes, found that there was persuasive communication with the dialogue signs used by Jeong Myeong Seok and throughpersuasive communication contains misdirection in its teachings.

It is easy for the public to access information through various media, and one of these media is YouTube. With the ease of dissemination of information, the development of the Korean Wave in Indonesia is growing rapidly. Many young people are fond of various things about the Korean Wave and imitate the Korean Wave lifestyle. One of the content creators who provides information on Korean culture on YouTube is the SunnydahyeIn channel. This channel provides various information about Korean idols and also Korean lifestyle or culture. There are several lifestyle indicators, namely: (1) style of dress; (2) speaking style; and (3) consumption culture. This study aims to find out the perceptions of members of the Jogja K-poper community which were formed by exposure to information on Korean lifestyle and culture through the SunnydahyeIn YouTube channel, which led to a change in lifestyle within them. This study uses a qualitative research approach with descriptive methods. Data collection techniques were carried out through interviews, observation, and documentation. The results of this study indicate that the SunnydahyeIn YouTube media channel has a role in shaping the perceptions of Jogja K-Poper communication members on the Korean Wave lifestyle and Korean culture.

Human perception of beauty is different, beauty is the dream of every woman, both teenagers and children from an early age. so this study aims to determine the views of Sumbawa University of Technology students on beauty.  This research uses qualitative research methods and the basic type of qualitative description with data collection techniques in the form of interviews and documentation. This study was conducted within the environment of Sumbawa University of Technology. Interviews and documentation were used as data collection techniques. Using Pride and Farrel's Perception, perception is all the processes by which information is retrieved, organized, interpreted and communicated. This can be seen from one's opinion about beauty standards. Because female beauty is not only physical, but one's personality and intelligent behavior, can be said to be a measure of beauty.
 
 

This research aims to determine public relations communication strategies and supporting and inhibiting factors in information management and services at the Ministry of Religion, Dairi Regency. where the problem in this research began with the researcher being interested in analyzing the public relations communication strategies applied to the community in the form of policies, openness of public information and management of public opinion by the Ministry of Religion of Dairi Regency. This research uses qualitative research methods by collecting data through observation, documentation and interviews. The informant for this research is the Head of Public Relations of the Ministry of Religion, Dairi Regency, Mr. Haji Mahdi Kudadiri, S. Pdi, MM. Lindung Kaloko, S. Ag, Head of Bimas, Ministry of Religion, Dairi, Lespriono Munthe, S. Kom, Head of Public Relations, Ministry of Religion, Dairi, Saipul Bahri Capah, S. Pd, Public Relations Staff of the Ministry of Religion, Dairi, who researchers will interview and observe. The results of this research are: 1. Public relations communication strategy in information management and services by providing a forum for communication between the public and public relations in managing opinions through online, dialogue and letters. The reciprocal relationship that is built is in the form of responses given by the community where in social media there are many comment column features to convey opinions and suggestions to the Dairi Regency Ministry of Religion. 2. The supporting factor for the implementation of the strategy well is because each member collaborates with each other in carrying out news publications for the active existence of the Ministry of Religion's public relations in the management and information services in the Dairi Regency Ministry of Religion. There are no serious obstacles in implementing public relations strategies in providing information services needed by the public through various accesses, both online, letters and direct dialogue. The inhibiting factor in information management and services at the Ministry of Religion of Dairi Regency is the limited ability of officers in the field of technology.
 
 

Pangkalan Kerinci is an area with many industries in it, including the pulp industry or paper pulp producer. PT RAPP is a company operating in the pulp sector. As a result of this industry, many people complain about air pollution due to industrial activities carried out by PT. RAPP. These activities are monitored by the Pelalawan Regency Environmental Service in collaboration with other stakeholders. The aim of this research is to find out how the planning, implementation and evaluation of communication from the Pelalawan Regency Environmental Service is in controlling industrial air pollution in Pangkalan Kerinci City, Pelalawan Regency. This research is a type of qualitative research with descriptive methods. The subject in this research is the Pelalawan Regency government (Environmental Service) with the determination using purposive techniques. Data collection techniques in this research are through interviews, observation and documentation. The number of informants in the study was 9 people according to the criteria determined through purposive sampling. The data analysis technique used uses the model from Miles and Hubberman and the data validity technique, namely triangulation. The result of this research is that the planning carried out by the Pelalawan Regency Environmental Service was carried out by listening to complaints from the surrounding community, always formulating objectives to provide understanding to the community and then develop message by conveying environmental messages in an informative, persuasive and cognitive manner, which is then continued with media production planning by the Pelalawan City environmental service. The Environmental Service carried out planning implementation after presenting the work program idea, then carrying out technical guidance outreach activities related to PP Number 22 of 2021, collaborating with NGOs and local communities and conveying environmental messages through billboards. Meanwhile, evaluation activities are carried out every six months.
 

The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

Study of students at Trunojoyo University, Madura, to analyze how they use art as a tool to convey social criticism in a contemporary context. This research uses a qualitative approach with in-depth interviews, observations, and content analysis of students' artistic works such as fine art, theater, music, and literature. The results of the analysis show that students at Trunojoyo University, Madura, use art as a powerful form of social criticism, depicting various issues such as gender inequality, corruption, social injustice and environmental issues. Art among students is used as a means to increase social awareness, stimulate thinking and stimulate social change. In the current context, students utilize technological innovation and social media to expand the impact of social criticism, creating works of art that stimulate discussion and reflection in society and society in general. This study not only provides insight into how students at Trunojoyo University, Madura, use art as a tool for social criticism, but also illustrates how art can be a force for transformative change in facing the social challenges faced by contemporary society.

The rapid advancement of technology today enables people to meet their information needs through a network called the internet. A website is one of the networks found on the Internet with various functions. The website www.bankbjb.co.id, managed by the Corporate Secretary’s Public Relations Division of Bank BJB, is one of the digital banking information media in Indonesia. The purpose of this research is to understand how the management of the www.bankbjb.co.id website as a digital information medium is carried out by the Public Relations Division of Bank BJB. This research uses a qualitative research method and a descriptive approach that focused on depicting and summarizing various social phenomena that occur. The data collection techniques used include interviews, direct observation of the research object, and documentation. The research results show that the Public Relations Division of Bank BJB, by referring to the concept of the PR management process, has all been implemented.
 
 

This research aims to uncover the role of qualitative factors in driving the economic growth of Indonesia. The factors examined include community empowerment, business development, and the role of the manufacturing sector. Based on literature analysis, previous research, and relevant journals, the findings indicate that these factors have a significant influence in promoting inclusive, sustainable, and positively impactful economic growth for the society. Community empowerment through business development has been proven to enhance income, create job opportunities, and strengthen local-level economic growth. Research also indicates that the manufacturing sector plays a crucial role in generating value-added, absorbing workforce, driving innovation, and developing related sectors.

This study aims to analyze the power dynamics that occur in the interaction between a clown and a driver at a red light using Michel Foucault's power theory approach. Clowns at red lights are often objects of interest to motorists and pedestrians, but their role in public space is rarely examined from a power perspective.
This study uses a qualitative research method with a case study approach to gain an in-depth understanding of the clown's interaction at the red light. Data was collected through participant observation, interviews with clowns, and content analysis from social media that describes these interactions. The results showed that clowns at red lights use various strategies to attract the attention of motorists, such as funny gestures, flashy costumes, and silly actions. However, behind the fun and joy shown by the clown, there is a hidden power structure. Through the use of humorous actions, clowns are able to change the dynamics of public space, divert the attention of motorists from existing traffic rules, and form alternative narratives about that space.
This study also shows that the presence of a clown at a red light involves a complex power and knowledge relationship between the clown, the driver, and the general public. Clowns use their symbolic power to control people's perceptions and evaluations of public space, as well as to go beyond the rules and norms that apply. Using Foucault's theory of power, this study provides a new understanding of the clown's interaction at the red light as a form of resistance to existing power. This research also describes how clowns, as actors who are underestimated by many people, can utilize their power to shape and reconstruct meaning and experience in public space.

Globalization is a process of international integration that occurs due to the exchange of worldviews, products, thoughts, and other aspects of culture. Globalization has become a significant phenomenon in contemporary society and has had a great impact on the economy. One of the main impacts of globalization on the economy of contemporary societies and the acceleration of international trade. In addition, globalization has encouraged a freer flow of investment between countries. But the effects of globalization on the economy also pose challenges that need to be addressed. Increased global competition could threaten the survival of weaker sectors of the local economy. Local companies have to compete with multinationals that have greater resources, more advanced technology, and lower production costs. This can lead to a decline in local employment and difficulty for traditional sectors to survive. In addition, the effects of globalization also create greater economic inequality. Not all segments of contemporary society can access the same opportunities and benefits from globalization. Income inequality, social inequality, and economic inequality may increase, especially between groups connected to the global economy and groups. The impact of globalization on culture has also raised concerns about the loss of local cultural identity. Amid the influence of dominant global cultures, there is a risk that local traditions, languages and values become marginalized or forgotten.