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Menampilkan 1–10 dari 72 artikel
Strategy for Penetrating Global Regulatory Barriers: A Case Study of Non-Tariff Measures for Biopharmaceutical plant MSMEs in Lumajang
Kukuh Judy Handojo
; Sudarmiatin Sudarmiatin
; Heri Pratikno
International Journal of Management and Strategic Business Leadership
Vol 3
, No 2
(2026)
A MSMEs in Indonesia has recently contributed to national exports by 15,7% compared with Thailand that has reached 29 %, so substantial revision are required to make sure that increasing contribution which ultimately will give positive impact toward the economy overall, because almost 90 % of human resource work in MSMEs sector with nature resource and other plentiful resources. The main problem that is commonly found by MSMEs is to optimize the available resources as well as fulfill the requir...
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Challenges and Strategies for the Internationalization of Indonesian SMEs in the Global Value Chain in the Digital Age
Agus Fitriadi
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Management Science and Entrepreneurship
Vol 3
, No 2
(2026)
The internationalization of micro, small, and medium-sized enterprises (MSMEs) has become a strategic issue in addressing global economic dynamics, particularly within the framework of the Global Value Chain (GVC) in the digital age. Although Indonesian MSMEs have great potential to support the national economy, their level of involvement in the global value chain remains relatively limited. This study aims to analyze the challenges and strategies for the internationalization of Indonesian MSMEs...
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RBV-Based Dynamic Capabilities as a Strategy for MSMEs in the Processed Food Sector in the Global Economy : (A Study of Local Processed Food Producers in Tulungagung, East Java)
Landreas Utama Lie
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
The objective of this study is to develop a theoretical framework that can be used to identify the key resources and capabilities involved in the globalization process. This case study aims to examine how export-oriented small businesses in Indonesia achieve success at the international level. To obtain qualitative data, in-depth interviews were conducted with the Makmur Susanti Group, an MSME in Tulungagung, East Java. This study, based on the Resource-Based View (RBV), demonstrates how dynamic...
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Validating Market Segmentation and Price Perception of Wedding Organizer Services
Wilyan Adiasari
; Sudarmiatin Sudarmiatin
; Agus Hermawan
International Journal of Management and Strategic Business Leadership
Vol 3
, No 2
(2026)
Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owne...
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Integrated Resource-Based View and Dynamic Capabilities for SME internationalization: Early Evidence from Indonesian Export-Ready Firms
Mirza Esvianti
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Economics, Commerce, and Management
Vol 3
, No 2
(2026)
This study explores how the integrated Resource-Based View (iRBV) and Dynamic Capabilities (DC) explain the early stage of SME internationalization in Indonesia. An exploratory single-case study design is employed on a koi-breeding SME that has engaged in export activities, using a Likert-scale questionnaire to identify VRIN resources, dynamic capabilities, export performance, and internationalization barriers. The findings indicate that the SME possesses relatively strong export market knowledg...
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The Role of Brand Equity in Strengthening the Competitiveness of “Dinara Wooden Heel” Batik Sandal Products
Rif’atul Khusnia
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct o...
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Internationalization Strategy for SMEs thru SWOT and PESTEL Analysis: A Case Study of PT Mujnah Kemiri Lombok
Khusnia, Rif’atul
; Sudarmiatin Sudarmiatin
; Heri Pratikto
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 2
(2026)
This study aims to analyze the internationalization strategy of SMEs through the integration of SWOT and PESTEL analysis, using a case study of PT Mujnah Kemiri Lombok. SMEs play an important role in the national economy; however, in the process of expanding into international markets, they face various challenges from both internal and external factors that need to be comprehensively identified. Therefore, a strategic analysis is required to understand the factors influencing the success of int...
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Innovative Strategies for SMEs in East Java: Boosting Competitiveness Through Digital Marketing and E-Commerce
Salim, Agus
; Sudarmiatin Sudarmiatin
; Agus Hermawan
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 2
(2026)
This study aims to analyze innovative strategies that can be implemented by Micro, Small, and Medium Enterprises (MSMEs) in East Java to improve competitiveness through digital marketing and e-commerce. This study uses a descriptive qualitative approach with a library research method by reviewing various scientific literature, government reports, and previous studies related to MSME innovation and digital transformation. The results of the study indicate that digital marketing and e-commerce inn...
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Strategic Capabilities and SME Internationalization: The Effects of Innovation and Digitalization among Indonesian SMEs
Muhammad Tody Arsyianto
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
Small and medium-sized enterprises (SMEs) play a central role in the Indonesian economy, yet their internationalization remains limited. This condition indicates that many SMEs have not fully transformed innovation and digitalization into strategic capabilities that support broader market expansion. This study examines the effects of innovation and digitalization on SME internationalization from the strategic capability perspective. A quantitative explanatory design with a cross-sectional survey...
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Digital Transformation as a Catalyst for the Success of Health-Related SMEs Going International in Indonesia: A SEM-PLS Analysis Model
Achmad Zani Pitoyo
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Management and Strategic Business Leadership
Vol 3
, No 2
(2026)
Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owne...
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