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Menampilkan 61–70 dari 72 artikel
Analysis of Business Incubators in Vocational High Schools in Building Student Business Start-Ups (Study on Vocational High Schools in Mojokerto Regency)
Alfiyah Mu'arofah
; Sukarsih Sukarsih
; Sudarmiatin Sudarmiatin
; Rizky Firmansyah
International Journal of Economics, Commerce, and Management
Vol 2
, No 1
(2024)
This study aims to analyze the role of business incubators in State Vocational High Schools (SMKN) in building student business start-ups in Mojokerto Regency. Business incubators in SMKN have great potential to encourage the development of students' entrepreneurial skills through training, mentoring, and access to business resources. The research approach used is qualitative with a case study method, involving the principal, incubator manager, entrepreneurship teacher, and students as re...
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The Role of Ambition for Freedom in Entrepreneurship Learning as Student Motivation to Become Entrepreneurs: Phenomenological Study on Vocational High School Students in Mojokerto
Dwi Santoso
; Irma Suryandari
; Sudarmiatin Sudarmiatin
; Rizky Firmansyah
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
This research aims to understand the role of Ambition for Freedom in entrepreneurship learning as a motivation for students to become entrepreneurs at SMKN 1 JETIS Mojokerto. Using a phenomenological approach, this research explores the subjective experiences of students involved in entrepreneurial learning and how Ambition for Freedom contributes to shaping their motivation to enter the world of entrepreneurship. Data was collected through in-depth interviews with 10 students of SMKN 1 JETIS Mo...
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Entrepreneurial Marketing as a Key Strategy for the Sustainability of Tourism Businesses in POKDARWIS Gombengsari Banyuwangi's MSME’s
Kukuh Handojo
; Sudarmiatin Sudarmiatin
; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif
Vol 1
, No 4
(2024)
The purpose of this study is to determine the application of Entrepreneurial marketing in Gombengsari POKDARWIS MSMEs using a qualitative approach through in-depth interview methods at the manager of the Gombengsari POKDARWIS MSMEs. Researchers want to obtain an overview related to the application of the concept of Entrepreneurial marketing in ensuring business continuity in the tourism sector, especially wellbeing tourism as one of the leading tours in the Gombengsari Banyuwangi area. The conce...
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Implementation Of Marketing Mix Strategy 4P in With Love Milli Business
Shafa’ Annisa Puspasari
; Nida Adenia Rahma
; Muhammad Nashirul Haq
; Sudarmiatin Sudarmiatin
International Journal of Economics and Accounting
Vol 1
, No 4
(2024)
In the contemporary business environment, which is prone to competition, marketing can be considered as a series of structured business activities to plan, produce, price, promote, distribute goods, services, and ideas. The marketing mix is considered as one of the most important aspects of the marketing process, especially in MSMEs which are now growing very rapidly. This study was conducted with the aim of determining the marketing mix in the with love milli business which is used to drive pro...
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The Role of Entrepreneurial Attitude as a Moderating Variable in the Influence of Government Support on Business Success in Surabaya
Mirza Esvanti
; Sudarmiatin Sudarmiatin
; Ludi Wishnu Wardana
International Journal of Management and Strategic Business Leadership
Vol 1
, No 4
(2024)
Business success is often influenced by various external and internal factors, including Government Support and Entrepreneurial Attitude from business actors. This study aims to analyze the influence of Government Support on Business Success on business actors in Surabaya, focusing on Entrepreneurial Attitude as a moderation variable. A quantitative approach was used in this study, involving a survey of 250 MSMEs in Surabaya as a research sample. Data was collected through questionnaires and ana...
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Development of Madura Batik MSME HR as a Catalyst for Green Entrepreneurship in Indonesia
Akh. Fawaid
; Sudarmiatin Sudarmiatin
; Wening Patmi Rahayu
Jurnal Bisnis Kreatif dan Inovatif
Vol 1
, No 4
(2024)
The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainab...
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Metal and Machine MSMES Penetrate The International Market: Case Study On MSMES. Andi Welder, West Nusa Tenggara
Muhammad Zainuddin
; Sudarmiatin Sudarmiatin
; Rozmiza Bidin
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 2
(2024)
Objective: This study aims to reveal the strategies used by Metal and Machinery MSMEs in West Nusa Tenggara in competing and expanding their products to foreign markets or international markets. Design/methodology/study approach: The method used in this study is research with a case study method with interviews at MSMEs Andi Welder who process metals and produce coffee processing equipment. Conclusion: MSMEs Andi Welder uses Canva's analysis strategy in innovating its products which aims to see...
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Innovative and Creative Strategies for the Pempek Business in Penetrating the International Market
Tri Sinarti
; Sudarmiatin Sudarmiatin
; Rosmiza Bidin
International Journal of Economics and Management Sciences
Vol 1
, No 2
(2024)
The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in thi...
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Targeting Global Markets: Malaysia and Singapore, Kayavit's Effective MSME Strategy to Go International
Yuliati Yuliati
; Sudarmiatin Sudarmiatin
; Rosmiza Bidin
International Journal of Economics, Management and Accounting
Vol 1
, No 2
(2024)
Berkembangnya usaha kripik buah yang mampu memenuhi permintaan dipasar domestik, Kayavit berusaha untuk bisa mengekspor hasil produksinya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi yang digunakan oleh Kayavit untuk menembus pasar global?dan tantangan yang dihadapi dalam penerapan strategi efektif UMKM Kayavit untuk Go International? Metode penelitian ini adalah kualitatif, dengan studi kasus sebagai pendekatan, tehnik wawancara yang digunakan melibatkan  ...
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Strategi Keluarga dalam Menyiapkan Suksesi: Analisis Terhadap Proses Perencanaan dan Pelaksanaan
Moch. Wahyu Widodo
; Sudarmiatin Sudarmiatin
; Ludi Wishnu Wardana
Jurnal Manajemen Riset Inovasi
Vol 2
, No 1
(2023)
This research aims to determine the planning and succession process in the Medali Mas ikat weaving family business. The research approach used is qualitative descriptive. The types of data used are primary and secondary data. Data collection techniques are carried out by observation, interviews, documentation. The research results show that the succession process was carried out with careful planning. Children as potential replacements are guided by their parents from childhood to be ready to co...
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