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Menampilkan 1–2 dari 2 artikel
The Influence of Price and Product Quality on Consumer Purchase Interest at the Surya Mas Rinda Accessories Store, Medan City Market Center
Cindy Mutiara
; Zahara Meutia
; Tri Auri Yanti
International Journal of Management Science and Business
Vol 1
, No 4
(2024)
The aim of this research is to see how price and product quality influence consumer buying interest at the Surya Mas Rinda Accessories Store which is located in the Medan City Market Center. The variables studied include price as (X1), product quality as (X2) and consumer purchasing interest as (Y). Data for this research was obtained through a survey with a sample of 77 people selected randomly. The technique used in this research uses multiple linear regression analysis with hypothesis testing...
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The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan
Yohana Melita Silalahi
; Atika Aini Nasution
; Zahara Meutia
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29...
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