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Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Penjualan di PT Bintang Mas Mitra Amanah Medan
Arliansyah Dalimunthe
; Putri Mauliza
; Aprilda Yanti
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 3
(2025)
Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting...
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Kajian Literatur : Perkembangan Metode Dua Fase dalam Program Linear dan Aplikasinya
Siti Nurmala Sirait
; Shilva Syahbina
; Widya Putri Mauliza Daulay
; Meri Muliani Hasibuan
; Siti Salamah Ginting
Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa
Vol 3
, No 4
(2025)
Linear programming is one of several methods for finding combinations of numbers to maximize or minimize the objective function in order to produce an optimal solution. However, manual calculations take a long time due to the complexity of the Linear Programming formula. In this paper, the author designs an application to solve web-based Two-Phase Simplex Linear Programming problems using the Angular JavaScript Framework. The application can solve Linear Program problems accurately after the mat...
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Literature: Comparison Financial Literacy In The World Milenial VS Gen Z
Etty Sri Wahyuni
; Putri Mauliza
; Sri Yanti
International Journal of Management
Vol 1
, No 3
(2024)
This study provides a comprehensive comparative analysis of financial literacy among Millennials and Generation Z across various global contexts, drawing on recent data from major international surveys. The research examines key indicators of financial knowledge, behaviors, and attitudes, revealing a complex landscape characterized by both promising developments and significant challenges. While both generations demonstrate increased engagement with digital financial services, there often remain...
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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian pada Khawila Store di Medan
Zahara Meutia
; Putri Mauliza
Kajian Ekonomi dan Akuntansi Terapan
Vol 1
, No 2
(2024)
This study was conducted with the aim of analyzing the effect of arketing mix on purchase decisions at MSME Medan city.The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effec...
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Persepsi Warga Tentang Lokasi dan Harga di Indomaret yang Dapat Mempengaruhi Pengembalian Keputusan Pembelian Konsumen : Studi Kasus Indomaret Cabang Desa Purwobinagun
Ema Kirani
; Putri Mauliza
; Tri Auri Yanti
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and e...
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