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Menampilkan 1–3 dari 3 artikel
Effectiveness Of Technology-Based Business Incubation Programs In Improving Startup Growth
Atika Aini Nasution
; Aan Nurhadi
; M. Asyari Syahab
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the...
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Service Quality and Customer Experience on Customer Satisfaction at Fast Food Restaurants in Medan City
Atika Aini Nasution
; Aan Nurhadi
; M. Asyari Syahab
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
Factors that can attract consumer interest in satisfying customers at fast food restaurants in Medan City include providing quality service. In addition to service quality, customer experience is also another factor that can attract consumer interest in buying. One thing that companies can do is to build a brand so that it will create brand equity. Based on the description above, the title of the study is, " The Effect of Service Quality and Customer Experience on Customer Satisfaction at Fast F...
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The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan
Yohana Melita Silalahi
; Atika Aini Nasution
; Zahara Meutia
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29...
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