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The Influence of Risk Management on the Success of Entrepreneurial Businesses
Muhammad Ras Muis
; M. Asyari Syahab
; A'an Nurhadi
; Atika Aini Nasution
International Journal of Entrepreneurship and Management
Vol 2
, No 4
(2026)
Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar of the Indonesian economy, contributing 61% to GDP and employing 97% of the workforce. Despite their importance, MSMEs face a high failure rate of 78–80%, with financial management problems accounting for 82% of failures. This study aims to analyze and prove the influence of risk management on the success of entrepreneurial efforts in MSMEs, while also measuring its contribution in explaining variations in business success. Using a...
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Effectiveness Of Technology-Based Business Incubation Programs In Improving Startup Growth
Atika Aini Nasution
; Aan Nurhadi
; M. Asyari Syahab
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the...
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Analisis Strategi Pemasaran Dalam Peningkatan Penjualan Pada Produk Bika Ambon : Studi Kasus Pada Usaha Toko Bika Ambon Nasywa
Maulana Meidiansyah
; Tri Auri Yanti
; Atika Aini Nasution
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 2
(2025)
This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the ma...
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Service Quality and Customer Experience on Customer Satisfaction at Fast Food Restaurants in Medan City
Atika Aini Nasution
; Aan Nurhadi
; M. Asyari Syahab
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
Factors that can attract consumer interest in satisfying customers at fast food restaurants in Medan City include providing quality service. In addition to service quality, customer experience is also another factor that can attract consumer interest in buying. One thing that companies can do is to build a brand so that it will create brand equity. Based on the description above, the title of the study is, " The Effect of Service Quality and Customer Experience on Customer Satisfaction at Fast F...
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The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan
Yohana Melita Silalahi
; Atika Aini Nasution
; Zahara Meutia
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
This study aims to analyze the influence of Marketing Strategy and Service Effectiveness on Customer Satisfaction at Lotte Grosir Medan. A quantitative approach was used, with data collected through a survey distributed to 100 consumers who participated as respondents. The variables examined include Marketing Strategy (X1), Service Effectiveness (X2), and Customer Satisfaction (Y), measured using a 5-point Likert scale and analyzed with the Statistical Package for the Social Sciences 29 (SPSS 29...
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