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Pengaruh Co-Branding Ventela dengan Mantappu Jiwa by Jerome Polin terhadap Keputusan Pembelian Sepatu Ventela Konnijiwa: (Survei pada followers Instagram @ventelashoes)
Yulia Rahmawati
; Jamiati KN
Lembaga Pengembangan Kinerja Dosen
Vol 2
, No 3
(2025)
The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Pol...
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Persepsi Siswa Generasi Z terhadap Pengaruh Media Sosial dalam Perilaku Akademik dan Konsentrasi Belajar Siswa di Jenjang Sekolah Dasar (SD)
Yulia Rahmawati
; Nabilah Nabilah
; Yusmandita Nafa Lutfiah
; Athifah Muzharifah
; Mochamad Iskarim
Jurnal Manajemen dan Pendidikan Agama Islam
Vol 3
, No 4
(2025)
Social media has become an integral part of Generation Z's life, including elementary school students, who are known as the tech-savvy generation. This study aims to examine Generation Z students' perceptions of the influence of social media on their academic behavior and learning concentration through a literature study approach. Data were collected from various current literature sources and analyzed using thematic analysis methods. The results of the study indicate that social media has a dua...
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Sosialisasi "Tolak Politik Uang" Komisi Pemilihan Umum Kota Jakarta Selatan Sebagai Upaya Melek Politik Di Kalangan Pemilih Muda dalam Pilkada Jakarta 2024
Putri Lestari
; Andys Tiara
; Yulia Rahmawati
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 1
(2025)
This study aims to understand the socialization carried out by the South Jakarta City KPU in an effort to promote political literacy among young voters in the 2024 DKI Jakarta gubernatorial election. This research focuses on the efforts of the South Jakarta City KPU to socialize young voters about the importance of rejecting money politics, as well as examining the effectiveness of the socialization programs conducted. The methodology used is a descriptive method with a qualitative focus. The re...
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