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Menampilkan 1–2 dari 2 artikel
The Influence of Selling Price, Product Design and Brand Image on Interest in Buying a Yamaha Motorcycle at PT. Alfa Scorpii Adam Malik
Beby Jaya Putra Zalukhu
; Yuli Arnida Pohan
International Journal of Management
Vol 1
, No 4
(2024)
This study aims to determine the effect of selling price determination, product design and brand image on motorcycle buying interest at PT. Alfa Scorpii Adam Malik. The type of research used in this study uses quantitative research. The data sources used in this study are primary and secondary data sources. The data analysis technique used in this study uses descriptive statistical tests, classical assumption tests, multiple linear regression tests and hypothesis tests. Based on the results of t...
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Transformasi Era Digitalisasi Dalam Membentuk Jiwa Leadership Pada Gen-Z Dan Millenial
Ari Prabowo
; Yuli Arnida Pohan
; Aisyah Azhar Adam
; Nanda Fitria Aulanda
; Shofyan Roni
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Vol 2
, No 2
(2024)
The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Throug...
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