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Menampilkan 1–2 dari 2 artikel
Analysis of Online Customer Reviews, Influencer Endorsements, and Price Perceptions on Purchasing Decisions for Eiger Products in the Sumut Indonesia Climbing Community
Ajie Dwi Tandayu
; Ari Prabowo
; Aisyah Azhar Adam
International Journal of Economics and Accounting
Vol 1
, No 4
(2024)
Purchase Decision is a decision to buy a product or brand you like, but two factors can arise between purchase intention and purchase decision. This research aims to determine the influence of online customer reviews, influencer endorsements and price perceptions on purchasing decisions. The type of research used in this research is quantitative research. In determining the research sample, the Slovin formula was used, where the number of samples obtained was 100 samples. Data was collected usin...
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Transformasi Era Digitalisasi Dalam Membentuk Jiwa Leadership Pada Gen-Z Dan Millenial
Ari Prabowo
; Yuli Arnida Pohan
; Aisyah Azhar Adam
; Nanda Fitria Aulanda
; Shofyan Roni
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Vol 2
, No 2
(2024)
The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Throug...
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