Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–7 dari 7 artikel
Peran Relationship Marketing, Kualitas Pelayanan, dan Brand Attachment terhadap Loyalitas Anggota Koperasi Kredit Usaha Sejahtera di Cengkareng, Jakarta Barat
Alouisius Freddy Kurnia Sandy
; Yugi Setyarko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 4
, No 2
(2026)
This study aims to analyze the influence of Relationship Marketing (X1), Service Quality (X2) and Brand Attachment (X3) on Member Loyalty (Y) at the Usaha Sejahtera Credit Cooperative. The sample used was 100 respondents, with the sampling method using non-probability sampling with simple random sampling technique. The initial analysis on the research instrument, by transforming ordinal data to interval data using the Method of Successive Interval (MSI) then the data was further analyzed using S...
Sumber Asli
Google Scholar
DOI
Peran Brand Awareness, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty Pengguna Smartphone Samsung di Kabupaten Nias Barat
Riang Santi Darni Zai
; Yugi Setyarko
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to determine the role of brand awareness, brand image, and brand trust in building brand loyalty among users of Samsung smartphones. The data source used in this study is primary data collected through questionnaires. The research population consists of consumers who use Samsung smartphones in West Nias Regency. A survey method was employed, with a sample size of 100 respondents who are Samsung users. The sampling technique applied was non-probability sampling, specifically using...
Sumber Asli
Google Scholar
DOI
Pengaruh Personal Branding, Perceived Value, dan Product Quality terhadap Keputusan Pembelian Kerajinan Rajut pada Home Industri Carolline Crafty Crochet di Petunjungan Kabupaten Brebes
Deajeng Carolline Firisqi Samudera Sari
; Yugi Setyarko
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 4
(2025)
This study aims to analyze the influence of Personal Branding, Perceived Value, and Product Quality on consumer purchasing decisions for Carolline Crafty Crochet home industry knitting craft products. The background of this study is based on the increasing competition in the handicraft business, so that business owners are required to be able to build a strong personal image, provide perceived value to consumers, and maintain product quality to increase purchasing attractiveness. The data source...
Sumber Asli
Google Scholar
DOI
Pengaruh Performance Expectancy, Perceived Ease of Use, dan Perceived Risk terhadap Continuance Intention pada Pengguna E-Wallet di Universitas Budi Luhur
Dwi Fani Anggraini
; Yugi Setyarko
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study aims to determine and analyze the influence of performance expectancy, perceived ease of use, and perceived risk on continuance intention among e-wallet users at Budi Luhur University. The background to this research is based on the increasing use of e-wallets among students, which has prompted the need to understand the factors influencing the continued use of this technology. The independent variables in this study are performance expectancy, perceived ease of use, and perceived ris...
Sumber Asli
Google Scholar
DOI
Pengaruh Kualitas Produk, Pelayanan, dan Kepercayaan Nasabah terhadap Keputusan Pembelian Produk Asuransi di PT AIA Financial
Achmad Faqih
; Yugi Setyarko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine and analyze the influence of product quality, service quality, and customer trust on insurance product purchasing decisions at PT AIA Financial at BCA KCP Raden Saleh, Central Jakarta. The background of this study is based on the importance of understanding the factors that influence purchasing decisions, especially in the insurance industry, which is intangible and highly dependent on customer perception and trust. This study uses primary data collected through ques...
Sumber Asli
Google Scholar
DOI
Pengaruh Penetapan Harga, Promosi Penjualan dan Ketersediaan Stok terhadap Volume Penjualan Underwear Yi Xin Ren di H&G Collection Pademangan Jakarta Utara
Annisa Annisa
; Yugi Setyarko
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study aims to determine the effect of pricing, sales promotions, and stock availability on sales volume at H&G Collection. In an era of increasingly fierce business competition, companies need to manage marketing strategies effectively to maintain and increase sales. Appropriate pricing can influence product appeal to consumers, planned sales promotions can increase purchasing interest, while maintained stock availability ensures that consumer demand is met without interruption. This st...
Sumber Asli
Google Scholar
DOI
Pengaruh Persepsi Harga, Online Customer Review Dan Promosi Terhadap Keputusan Pembelian Produk Heylook Official Shop Pada Market Place Shopee
Pingkan Atmarti Arumingtyas
; Yugi Setyarko
; Ravindra Safitra Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The...
Sumber Asli
Google Scholar
DOI