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Menampilkan 1–4 dari 4 artikel
Customer Focus Strategy in the Digital Era: The Influence of AI Implementation and Competitive Advantage on Enhancing Brand Loyalty in Edutech Platforms
Ravindra Safitra Hidayat
; Panca Maulana
; Eryco Muhdaliha
; Julian Bongsoikrama
; Feby Lukito Wibowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Vol 4
, No 3
(2025)
This study investigates the role of customer focus strategy in the digital era, emphasizing how artificial intelligence (AI) implementation shapes competitive advantage and brand loyalty in Edutech platforms. As digital transformation accelerates, adopting customer-centered approaches becomes vital for delivering personalized and relevant learning experiences. Employing a mixed-methods design, this research integrates quantitative and qualitative data from Edutech users. The findings reveal that...
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The Relationship Between Competitive Advantage, Customer Focus Strategy, And Customer Satisfaction In The Service Industry
Ravindra Safitra Hidayat
; Selamat Riyadi
; Heru Nugroho
; Dadet Sugiarto
The International Conference on Education, Social Sciences and Technology
Vol 3
, No 2
(2025)
This study explores the intricate interplay between competitive advantage, customer focus strategies, and customer satisfaction within the service industry, emphasizing a human-centered approach to organizational development. Through a comprehensive literature review, the research highlights the transformative potential of aligning strategic initiatives with human values and emotional resonance. It underscores the importance of cultivating meaningful relationships with customers to create sustai...
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Qualitative Empirical Analysis of IT Talent Provider Customer Satisfaction in Indonesia
Ravindra Safitra Hidayat
; Panca Maulana
; Eryco Muhdaliha
International Journal of Islamic and Economic Education
Vol 2
, No 1
(2025)
This study explores the factors influencing customer satisfaction in Indonesia's IT talent provider industry through a qualitative empirical analysis. Employing secondary data sources such as academic literature, industry reports, and customer feedback, the research identifies key drivers of satisfaction, including project-based work setups, client involvement, teamwork dynamics, the nature of work, and employee engagement. Findings suggest that customer satisfaction is a multifaceted concept in...
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Pengaruh Persepsi Harga, Online Customer Review Dan Promosi Terhadap Keputusan Pembelian Produk Heylook Official Shop Pada Market Place Shopee
Pingkan Atmarti Arumingtyas
; Yugi Setyarko
; Ravindra Safitra Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The...
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