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Menampilkan 1–6 dari 6 artikel
Pengaruh Storytelling Marketing, Brand Trust dan Price Terhadap Purchase Intention Produk Skintific pada Aplikasi Belanja Online Shopee dalam Perspektif Bisnis Islam
Anggun Wijayanti
; Supaijo Supaijo
; Weny Rosilawati
Jurnal Pemimpin Bisnis Inovatif
Vol 2
, No 1
(2025)
The promising development of the beauty product industry in Indonesia has led many beauty brands to decide to market their products in the country. In 2023, the Skintific brand became the winner in the facial serum subcategory, achieving a market share of 16.66%. The researcher chose to study Skintific to understand why consumers purchase Skintific products. This research uses a quantitative method. The sample size of this study is 98 respondents, with data collection techniques utilizing both p...
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Pengaruh Brand Image, Harga, dan Fashion Lifestyle terhadap Keputusan Pembelian Pakaian Preloved di Thriftshop dalam Perspektif Bisnis Syariah: (Studi kasus Konsumen Diviwearstore)
Melinda Septri Yani
; Evi Ekawati
; Weny Rosilawati
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 5
(2024)
The fashion industry is a dynamic and globally influential economic sector. As part of culture and personal expression, fashion not only meets the need for clothing but also reflects identity, social values, and societal aesthetic trends. A current trend is branded preloved fashion, often referred to as thrifting. This quantitative study uses primary data, with a sample of 86 consumers from Diviwearstore, using a purposive sampling method. Collected through questionnaires using a Likert scale. D...
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Analisis Pengaruh Marketing Mix Terhadap Keputusan Nasabah Memilih BSI Griya Studi Pada Bank BSI KCP Natar
Khomsatul Khoiriyah
; Weny Rosilawati
; Syamsul Hilal
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 3
(2024)
This research is motivated by the increasing population in Indonesia which will further increase the need for housing in the future. This study aims to analyze the influence of marketing mix on customer decisions to choose BSI Griya at BSI KCP Natar bank. The method used is a quantitative method. Using primary and secondary data. The population of this study were BSI KCP Natar Bank customers who took BSI Griya financing products as many as 86 respondents with calculations using the slovin...
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Pengaruh Literasi Keuangan Syariah, Digital Marketing dan Brand Image terhadap Loyalitas Nasabah Bank Syariah Indonesia
Khofifah Indar Mawar Sari
; Weny Rosilawati
; Syamsul Hilal
Pajak dan Manajemen Keuangan
Vol 1
, No 4
(2024)
This research is motivated by the increasing development of sharia banking, the competition in the banking industry will become more competitive and it will become increasingly difficult to maintain customer loyalty. This research aims to analyze the influence of Sharia Financial Literacy, Digital Marketing and Brand Image on customer loyalty. This research is included in Quantitative research. The population of this research was customers of Bank Syariah Indonesia, East OKU Regency, a sample of...
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Pengaruh Employee Engagement terhadap Burnout dengan Happiness at Work Sebagai Variabel Moderasi dalam Perspektif Manajemen Insani
Mimi Fitriani
; Weny Rosilawati
; Ridwansyah Ridwansyah
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 3
(2024)
The many tasks and authorities make KPPS officers stressed. This study aims to see whether happiness at work will affect the stress level of KPPS officers. The method in this study is a quantitative method with the help of SPSS software. Based on the results of the data analysis, it is stated that the significance value of the interaction variable between Employee Engagement and burnout moderated by Happiness at work is 0.000 (> 0.05), so it is concluded that the happiness at work variable (M...
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Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Pro Israel Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Di Tengah Aksi Boikot Produk Pro Israel Dalam Perspektif Bisnis Islam : (Studi Pada Konsumen Aqua Di UIN RIl )
Rahma Dayanti Syafitri
; Weny Rosilawati
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 2
(2024)
Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer sa...
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