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Analisis Canvas Strategi Mengenai Produk dan Srategi Pemasaran Produk Pada BMT Dana Mentari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings sugge...
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Improvement of Data Communication and Computer Networks Skills through Computer Network and Cyber Security Training at TCK Learning Center Hong Kong
Suci Resmiyati
; Rachel Intania Rifany
; Nyi Mas Mia Rahmawati
; Vika Febri Mulyati
; Fesa Asy Syifa Nurul Haq
; Lukman Medriavin Silalahi
; Chris Drake
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
Data communication and computer networking training at TCK Learning Centre Hong Kong is organized to address the need for increased technology literacy among Indonesian migrant workers in the face of digital globalization challenges. This activity is designed in a hybrid format (online and offline) with an approach that integrates theory and practical applications. The goal of this event is to enhance participants' understanding of basic networking concepts, technical skills in configuration and...
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PENGARUH GREEN PRODUCT, GREEN PRICE DAN GREEN PLACE TERHADAP KEPUTUSAN PEMBELIAN
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to analyze the influence of green product, green price, and green place on the purchasing decision of Fore Coffee at Taman Galaxy Bekasi, both partially and simultaneously. The data collection method used in this study involves primary data and the use of questionnaires. The population in this study consists of respondents aged at least 17 years who have purchased Fore Coffee at Taman Galaxy. The sample in this study includes 100 respondents. The sampling method used...
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Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu
Retnoningrum
; Resihono , Legowo Dwi
; Sarjana Rini, Luluk Takari
; Hutami , Sri
; Sri Rahayu, Bakti
; Mustaqomah, Erniyawati
; Harjono
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java. Kroket Keraton MSMEs, which have traditionally relied on conventional sales, have faced challenges in reaching a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided, including the use of social media, creating engaging content, search engine optimisatio...
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Manajemen Sumber Daya Manusia di Dinas Perikanan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to obtain an overview of Human Resource Management (HRM) practices at the Fisheries Service of Gorontalo Regency. A descriptive qualitative approach was used in this study, with data collection techniques through interviews, observations, and documentation. The results of the study indicate that planning is carried out through a recruitment process that includes identifying needs, preparing job descriptions, and the orientation process for new employees. In terms of organization,...
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Evaluasi Kebijakan Pelayanan BPJSKesehatan di Ruang VIP Edelweiss Rumah Sakit Umum Daerah (RSUD) dr. M. M. Dunda Limboto Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to determine and evaluate the BPJS Health Service Policy in the VIP Room of Edelweiss, Dr. M. M. Dunda Limboto Regional General Hospital, Gorontalo Regency. The research method used is qualitative descriptive. The results of the study indicate that several indicators of the effectiveness of the BPJS Health service policy in the VIP Room of Edelweiss, Dr. M. M. Dunda Limboto Regional General Hospital have not been running optimally. In terms of effectiveness, the administrative pr...
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Analisis Penerapan Space Matrix Pada Bank BRI Unit Sokaraja Tengah Dalam Menciptakan Inovasi Layanan Perbankan untuk Segmen Mikro dan UMKM
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rapid advancement of digital transformation, coupled with the increasing intensity of competition in the financial industry, compels banking institutions to implement appropriate strategies to enhance their competitiveness—particularly in serving the micro and Small and Medium Enterprises (SMEs) segments. This study aims to analyze the application of the Strategic Position and Action Evaluation (SPACE) Matrix as a tool for formulating effective marketing strategies at Bank BRI Unit Sokaraja...
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Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a scor...
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Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promot...
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Analisis Strategi Diversifikasi Porduk di Pegadaian Purwokerto Mengunakan Metode General Electric
Alfarisi, Akmal Aziz
; Shafrani, Yoiz Shofwa
; Putri, Dewi Ayu Maharani
; Dewi, Nurul Fazriyanti Aulia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the product diversification strategy implemented by Pegadaian Purwokerto Branch and its impact on the company's financial stability. A qualitative descriptive approach was applied using a case study method through structured interviews, direct observations, and internal document analysis. The research also integrates the General Electric (GE) Matrix to map the business strength and market attractiveness of each diversified product. The findings reveal that Pegadaian’s...
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