Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis

Abstract
The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promote a collaborative work culture and inclusive leadership. The evaluation shows that the SERVO approach helps Pegadaian remain competitive and relevant in the modern financial industry.
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How to Cite

Seftiani, et al. (2025). Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 4(2). https://doi.org/10.58192/ebismen.v4i2.3503

Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa, "Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 2, 2025.

Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa. "Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 2, 2025.

Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa. "Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 4, no. 2 (2025).

Seftiani, et al. (2025) 'Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis', Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 4(2). doi: 10.58192/ebismen.v4i2.3503.

Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa. Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN). 2025;4(2).

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