Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis

Seftiani; Afifah Tri; Isnaeni; Devit Ruman; Zuhwa; Unfah Ziyan; Shafrani; Yoiz Shofwa

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)

Universitas Maritim AMNI

📄 Abstract

The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promote a collaborative work culture and inclusive leadership. The evaluation shows that the SERVO approach helps Pegadaian remain competitive and relevant in the modern financial industry.

🔖 Keywords

#Business Strategy; SERVO; Pegadaian; Service Digitalization; Resource Management

ℹ️ Informasi Publikasi

Tanggal Publikasi

06 June 2025

Volume / Nomor / Tahun

Volume 4, Nomor 2, Tahun 2025

📝 HOW TO CITE

Seftiani, Afifah Tri; Isnaeni, Devit Ruman; Zuhwa, Unfah Ziyan; Shafrani, Yoiz Shofwa, "Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 2, Jun. 2025.

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