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Segmentasi Penerapan Harga Produk Kacamata Berdasarkan Segmentasi Pasar di Optik YAR Padang
Fadjar Adhiyaksa
; Jihan Atifa
; Yuliana Fransiska
; Vivi Nila Sari
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 3
(2025)
Effective pricing is a key factor in enhancing competitiveness and customer satisfaction in the optical industry. This study aims to analyze the pricing strategy of eyeglass products based on market segmentation at Optik YAR Padang. Market segmentation was conducted by grouping consumers according to demographic, psychographic, and purchasing behavior characteristics. The research employed a quantitative approach using survey questionnaires distributed to customers, and the data were analyzed us...
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Strategi Penerapan Manajemen Mutu, Pengelolaan Risiko, dan Penetapan Harga untuk Meningkatkan Kepuasan dan Loyalitas Pelanggan pada UMKM Roemah Laundry
Rizky Zachi Afriandi
; Angelina Laia
; Evelyna Faiqah Zahra
; Vivi Nila Sari
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, one of which is through the rapidly growing laundry service sector in Padang City. Roemah Laundry, as an MSME player in the laundry service sector, faces challenges in maintaining service quality and customer loyalty amidst intense competition. This study aims to examine the application of quality management, risk management, and pricing strategies implemented by Roemah Laundry to increase customer satisfac...
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Pengaruh Brand Image dan Promosi Sosial Media terhadap Keputusan Pembelian melalui Kepuasan Konsumen sebagai Variabel Intervening Studi Kasus pada Balisijuk.id Payakumbuh
Ganda Anhar
; Vivi Nila Sari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 2
(2025)
This study aims to analyze the influence of Brand Image and Social Media Promotion on Purchase Decisions, with Consumer Satisfaction as an intervening variable in Balisijuk.id in Payakumbuh. In the digital era, a strong Brand Image and effective promotion strategies through social media are important factors in attracting interest and increasing Consumer Satisfaction, which ultimately influences purchase decisions. This research method uses a quantitative approach with purposive sampling techniq...
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Strategi Peningkatan Produktivitas Kinerja Karyawan Pada Franchise Mixue di Lubuk Begalung
Hamdani Hamdani
; Nadia Putri Yasma
; Deri Farma
; Arib Aufa
; Vivi Nila Sari
Jurnal Transformasi Bisnis Digital
Vol 2
, No 1
(2025)
This research aims to find out how the training provided by Mixue to its employees is to increase the productivity of its employees' performance through questions and answers to obtain the necessary information. This research uses a qualitative, descriptive approach in the form of in-depth interviews with Mixue employees in Lubuk Begalung. The strategy to increase employee performance productivity is an effort made by the company to improve employee performance so that it can be used for the goo...
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Pengaruh Gaya Kepemimpinan Pemilik Usaha Terhadap Kinerja Karyawan Pada UMKM Café Allya
Cindy Rahmadani
; Zara Hayati
; Inka Bella Novratiwi Saputri
; Vivi Nila Sari
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 4
, No 3
(2024)
The purpose of this research is to analyze and find solutions to the problems occurring between employees and the business owner at Café Allya. This business wass established with the goal of generating profit. Ist strategic location near a university makes it easier for the business does not employ many employees. In this study, we used interviews as one of the data collection techniques. This method allows researchers and respondents to interact directly, making it easier for the researchers t...
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Membangun Kepuasan Kerja Optimal dan Tinjauan Terhadap Faktor yang Mempengaruhi Evaluasi Individu Mengenai Prilaku Organisasi di “Swells Barbershop Padang”
Shafira Azhari
; Salsabila Salsabila
; Wahyu Agustin
; Windi Gusti Ayu
; Vivi Nila Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Vol 4
, No 3
(2024)
Barbershops have a long history dating back to Ancient Egypt and medieval Europe, where barbers also served as surgeons. Today, modern barbershops are not just places for haircuts but are integral to lifestyle and cultural identity, offering various additional services. Factors contributing to job satisfaction include good employee performance, management support, and stable emotional conditions. Effective emotion management and a positive mood significantly influence productivity and employee p...
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Analisis Perilaku Organisasi terhadap kinerja Karyawan di D'Besto di Lubuk Begalung
Muhammad Rasyid Ridha
; Rika Savitri
; Puja Rima Yenti
; Zulma Hendra
; Vivi Nila Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Vol 4
, No 3
(2024)
d'Besto is a fast food restaurant designed for Indonesian families who crave the culinary experience of delicious fried chicken and burgers., d'Besto offers a partnership package with an investment value of IDR 200 million. However, the investment value can change depending on the location and area of the partner's outlet. With this capital, it is projected that the daily turnover will reach Rp. 5-Rp. 15 million, while the net profit will be 25 percent. So it requires a structure or. Organizat...
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Upaya Dalam Mempertahankan Kinerja yang Produktif Pada UMKM Goks, Padang
Azizah Latifa
; Chairunnisa Charomah
; Dasril Dasril
; Fadjar Adhiyaksa
; Vivi Nila Sari
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 1
, No 3
(2024)
Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13,...
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Identifikasi Masalah Pada UMKM Kota Padang dan Solusinya Pada Kedai Sala Lauak dan Perkedel Jagung di Depan Kampus UPI ”YPTK” Padang
Mutia Sahilna
; Nadia Putri
; Neneng Senja Agusta
; Nurkhalifah Salsabilla
; Vivi Nila Sari
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
Micro, Small and Medium Enterprises (MSMEs) are a form of productive economy that stands alone, meaning that these businesses are not subsidiaries or branches of any company, whether government companies or individual companies. In this research, researchers chose MSMEs located in front of the UPI "YPTK" Padang Campus, namely the Sala Lauak and Corn Perkedel Shop. Currently, the Sala Lauak and corn fritters shop in front of the UPI "YPTK" Padang campus is still experiencing problems in the form...
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Pengaruh Membangun Budaya Organisasi dalam Meningkatkan Produktivitas untuk Memenuhi Kepuasan Pelanggan CV Family Group Kerupuk Jangek
Zahra Nadhira Islamy
; Titin Wardaini
; Syukri Ramadhan
; Adiprana Mahendra
; Adrianto Nurul Rizky
; Vivi Nila Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Vol 4
, No 3
(2024)
This community service aims to determine the effect of building organizational culture in increasing productivity to meet CV Family Group customer satisfaction. Organizational culture has an influence on increasing the productivity produced by employees. Good productivity greatly determines customer satisfaction. The problems found when conducting research were: uncertain supply of raw materials, less strategic location, and many competitors who have similar businesses. The solution to this...
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