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Segmentasi Penerapan Harga Produk Kacamata Berdasarkan Segmentasi Pasar di Optik YAR Padang
Fadjar Adhiyaksa
; Jihan Atifa
; Yuliana Fransiska
; Vivi Nila Sari
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 3
(2025)
Effective pricing is a key factor in enhancing competitiveness and customer satisfaction in the optical industry. This study aims to analyze the pricing strategy of eyeglass products based on market segmentation at Optik YAR Padang. Market segmentation was conducted by grouping consumers according to demographic, psychographic, and purchasing behavior characteristics. The research employed a quantitative approach using survey questionnaires distributed to customers, and the data were analyzed us...
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Upaya Dalam Mempertahankan Kinerja yang Produktif Pada UMKM Goks, Padang
Azizah Latifa
; Chairunnisa Charomah
; Dasril Dasril
; Fadjar Adhiyaksa
; Vivi Nila Sari
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 1
, No 3
(2024)
Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13,...
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