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Pengaruh Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian Konsumen dengan Meningkatkan Penjualan sebagai Variabel Intervening pada Produk Skincare Scarlet Whitening (Studi Kasus pada Mahasiswa Universitas Putra Indonesia “YPTK” Padang)
Rahul Fadrian
; Vicky Brama Kumbara
; Agam Mei Yudha
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 1
(2025)
This study aims to test how much influence Product Quality and Brand Equity have on Consumer Purchasing Decisions by Increasing Sales as an Intervening Variable on Scarlet Whitening Skincare Products (Case Study on Students of Putra Indonesia University "YPTK" Padang). The sample in this study amounted to 108 respondents in scarlet whitening skincare customers. This population is 2021 management students of Putra Indonesia University YPTK Padang.The results of this study are (1) There is a posit...
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Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Rumah Tahanan Negara Klas II B Padang
Gaury Febriani
; Vicky Brama Kumbara
; M. Afuan
; Zelfi Yeni
; Hilda Mary
Jurnal Bisnis Kreatif dan Inovatif
Vol 1
, No 3
(2024)
This research aims to find out how much influence work motivation and work discipline have on employee performance through job satisfaction at the Class II B State Detention Center in Padang. Documentation methods and types of primary data.. Research results obtained based on partial tests (T tests) obtained: There is a significant positive influence of motivation on job satisfaction at the Kles II B Padang State Detention Center. There is a significant positive influence of Work Discipline on J...
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Pengaruh Promosi Dan Customer Experience Terhadap Keputusan Pembelian Dengan Rating Sebagai Variabel Intervening: Studi Kasus Pengguna Marketplace Lazada Pada Mahasiswa Manajemen Bp 22 Upi "YPTK" Padang
Puja Permata Widia
; Vicky Brama Kumbara
; Ai Elis Karlinda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 2
(2024)
This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive a...
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Analisis Pengaruh Kualitas Produk Dan Lokasi Terhadap Impulse Buying Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Bana Central Park Ujung Gading
Yusmanita Yusmanita
; Vicky Brama Kumbara
; Putri Azizi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 2
(2024)
This research aims to test how much influence Product Quality and Location have on Impulse Buying with Purchasing Decisions as an Intervening Variable for Bana Central Park Ujung Gading Consumers. The data collection method is through surveys and distributing questionnaires, with unknown population size, and determining a sample of 97 respondents obtained from the Concran Sugiyono formula. The analytical method used is Structural Equation Modeling (SEM) using SmartPLS 3.0. The research results o...
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Pengaruh Disiplin Kerja, Keselamatan Kerja Dan Kesehatan Kerja Terhadap Produktivitas Karyawan Pada PT. Teluk Luas Kota Padang
Ahyar Ahyar
; Vicky Brama Kumbara
; Chintya Ones Charly
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
AHYAR, 20101155310152, Department of Management in 2020, The Effect of Work Discipline, Occupational Safety and Occupational Health on Employee Productivity. This study aims to examine how much influence work discipline, occupational safety and occupational health have on employee productivity at PT. Teluk Luas Kota Padang. The method of collecting data through surveys and circulating questionnaires, with a population of 125 people sample 125 respondents obtained from the teknics saturated sampl...
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