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Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian Wifi Muzan Net
Ajeng Auliana Putri
; Ujang Syahrul Mubarok
; Taufik Akbar
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in...
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Pengaruh Promosi, Lokasi, dan Variasi Produk terhadap Keputusan Pembelian pada Seduhlur Coffee Kediri
Fera Zuning Ayu Ningtyas
; Taufik Akbar
; Zulfia Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to determine the influence of independent variables, namely Promotion, Location, and Product Variation, on the dependent variable, Purchase Decision, at Seduhlur Coffee Kediri. The research method used is quantitative, employing multiple linear regression analysis with the assistance of SPSS version 26 software. The sampling technique applied in this study is incidental sampling, which involves selecting respondents who happen to be present and meet certain criteria at the time t...
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Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang
Ivan Adi Putra Ardhana
; Taufik Akbar
; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (si...
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Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X
Muhammad Izul Haq
; Taufik Akbar
; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to analyze the influence of brand image, product variety, and bundling price on purchasing decisions among X consumers. The method used is a quantitative approach with a causal research design, so as to be able to explain the cause-and-effect relationship between variables. The research data was obtained by distributing questionnaires to 96 respondents who are active consumers of X. To ensure data quality, a series of tests were conducted including validity, reliability, normalit...
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Pengaruh Cita Rasa dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Pada Pelanggan Dapoer Mbok Sum Kediri
Andhini Fitria Nurmalasari
; Taufik Akbar
; Zulfia Rahmawati
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study investigates the impact of taste and service quality on customer loyalty, with customer satisfaction serving as a mediating variable, at Dapoer MbokSum Kediri. The research adopts a quantitative approach, utilizing both primary and secondary data sources. Primary data were obtained through the distribution of structured questionnaires to customers, while secondary data were collected via interviews with the business owner and direct field observations to gain a deeper understanding of...
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Analisis Financial Distress Dengan Metode Springate, Grover, dan Zmijewski Pada PT Wijaya Karya (Persero) TBK Tahun 2018-2022
Nor Latifah
; Taufik Akbar
; Trisnia Widuri
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 2
(2024)
This research aims to investigate the financial status by conducting bankruptcy analyses using the Springate, Grover, and Zmijewski Methods on WIKA from 2018 to 2022, and to investigate the differences in the outcomes produced by these three methodologies. The method used in this study is a quantitative descriptive method. This study involved interpreting processed data through mathematical procedures, utilizing WIKA’s published financial statements from 2018 to 2022. The results show that accor...
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Pengaruh Citra Merek dan Harga terhadap Minat Beli Konsumen pada MDA Collection
Fariz Irchamsyah Reza
; Ustadus Sholihin
; Taufik Akbar
; Edi Murdiyanto
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 2
(2024)
This study aims to determine the effect between the variables Brand Image (X) and Price (X2) on Consumer Purchase Interest (Y) at MDA Collection. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes its analysis on numbers processed by statistical methods. The data collection techniques used are primary data and secondary data. Sample selection using saturated sampling method, the number of samples in the study ob...
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Pengaruh Ekuitas Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Buku Fokus Di Kec. Kota Kediri : Studi Kasus Distributor Suksesi Afi Pustaka
Dandy Ferdiansyah
; Taufik Akbar
; Edi Murdiyanto
Jurnal Ekonomi dan Keuangan
Vol 2
, No 2
(2024)
This research aims to determine: (1) the influence of brand equity on purchasing decisions, (2) the influence of product quality on purchasing decisions, (3) the influence of price on purchasing decisions, (4) the influence of brand equity, product quality, and price on purchasing decisions . This type of research uses a quantitative approach. The sample for this research is elementary schools in Kec. The city of Kediri has 45 elementary schools. The sampling technique uses saturated sampling. T...
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Pengaruh Keragaman Produk, Harga, Dan Lokasi Terhadap Minat Beli Di Pasar Tempurejo Kresek Kota Kediri
Geya Fajar Agustina
; Moch. Saleh Udin
; Taufik Akbar
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
This research aims to explain and prove the hypothesis regarding whether there is an influence of product diversity, price and location on purchasing interest at the Tempurejo Kresek market, Kediri City. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 210 consumers and a sample size of 138 respondents. The analysis techniques used are validity test, reliability tes...
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Pengaruh Kompensasi, Lingkungan Kerja Fisik Dan Fasilitas Kerja Terhadap Produktivitas Kerja Karyawan CV. Mukti Mulyo
Nadia Puspita Sari
; Taufik Akbar
; Erwin Syahputra
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
This research aims to explain and prove the hypothesis regarding the influence of compensation, physical work environment and work facilities on the work productivity employees of CV. Mukti Mulyo. Where this research uses a descriptive research model with a quantitative approach method with a non-probability sampling technique, namely a saturated sample method, with a population of 32 employees and a sample of 32 respondents or all employees used as samples. The analysis techniques used are vali...
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