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Pengaruh Suasana Toko, Kualitas Pelayanan dan Layout terhadap Keputusan Pembelian pada Sambi Swalayan
Linda Linda
; Baju Pramutoko
; Ustadus Sholihin
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 3
(2025)
This study discusses the effect of store atmosphere, service quality, and layout on purchasing decisions at Sambi Swalayan. This study uses quantitative methods with the aim of knowing the extent to which these three variables influence consumer decisions in making purchases. The research sample was obtained using the Accidental Sampling technique, which is a sampling technique based on chance, where the researcher chooses respondents who are accidentally encountered at the research location and...
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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian di Toko Oleh - Oleh Rahayu Wates Kediri
Nur Rezza Fadilla
; Baju Pramutoko
; Ririn Wahyu Arida
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study investigates the influence of the marketing mix on consumer purchasing decisions at Rahayu Souvenir Shop. A quantitative research approach was applied to examine the relationship between the marketing mix elements and consumer behavior. Data collection involved the use of structured questionnaires distributed to consumers. The sample consisted of 95 respondents, selected using the Slovin formula based on the total population of the shop’s customers. Several statistical tests were cond...
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Pengaruh Brand Image, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen
Serlina Zuhrotul Azhariyah
; Baju Pramutoko
; Ririn Wahyu Arida
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 6
(2025)
This study aims to determine the influence of Brand Image, Price, and Service Quality on Consumer Purchase Decisions at Vins Aesthetic Clinic Blitar. This research adopts a quantitative approach, focusing on the statistical analysis of the relationship between variables. The data were obtained from primary sources through the distribution of structured questionnaires to respondents. The population in this study consisted of all consumers of Vins Aesthetic Clinic Blitar. A sample of 100 responden...
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Pengaruh Pembagian Kerja, Beban Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di PR Gudang Rasa Srikaton Ringinrejo Kediri
RoyDhotul Andreanto
; Baju Pramutoko
; Angga Permana
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 4
(2025)
This study aims to determine the effect of Work Division (X1), Work Discipline (X2), and Workload (X3) variables on Employee Performance (Y) at PR Gudang Rasa Srikaton Ringinrejo Kediri. The type of research employed is quantitative with an associative approach. Data collection techniques involved primary data obtained through questionnaires and secondary data derived from company documents. The sampling technique used was a saturated sample, in which the entire population was taken as responden...
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Pengaruh Lokasi, Variasi Produk, Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian dimarwah Kiby Pare
Jihan Amelia
; Baju Pramutoko
; Trisnia Widuri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 4
(2024)
In this research, the influence of location, product variety, service quality and shop atmosphere on purchasing decisions at Marwah Kiby Pare can be explained. In this research, quantitative methods and analytical techniques used in this research are used, namely validity test, reliability test, correlation test, multiple linear test, t test (partial test), f test (simultaneous test), and coefficient of determination test. The sampling technique used in this research was incidental sampling and...
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