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Menampilkan 1–10 dari 14 artikel
Peran Public Relations dalam Memperkuat Citra Brand Saluran Televisi Berbayar Vision+ : Studi Deskriptif Kualitatif di Marketing Communications MNC Channels
Silvana Septi Libriyanti
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 2
(2026)
Vision+ pay television. This study uses a descriptive qualitative approach to gain an in-depth understanding of Public Relations practices at MNC Channels. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the role of Public Relations is not yet fully optimized, especial...
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Manajemen Virtual Event Ekrutalks dalam Membangun Citra Perusahaan Berbasis Smart System (Studi Deskriptif Kualitatif pada Ekrutes.Id)
Aini Okta Alfiana
; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 3
, No 1
(2026)
The phenomenon of the increase in virtual events after the Covid-19 pandemic has encouraged companies to use them as a communication strategy to strengthen their image in the digital era. Ekrutes.Id, as a technology-based recruitment platform, has taken advantage of this momentum by organizing the Ekrutalks virtual event, which is designed to introduce its services and build the image of a company based on a smart system. This research aims to describe the management of the Ekrutalks virtual eve...
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Persepsi Media Massa dalam Kasus Pencabutan ID Pers Jurnalis CNN di Istana Negara Berdasarkan Undang-Undang Pers
Uswatun Nur Auliya
; Intan Dyah Ayu Apriani
; Raihani Khairunissa Barni
; Evi Satispi
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
This study analyzes media perceptions of the revocation of CNN Indonesia journalists' press identity cards by the State Palace in 2025, using the legal framework of Law Number 40 of 1999 concerning the Press. The main objective of the study is to examine the extent to which provisions in the Press Law function effectively in providing legal protection for journalists, as well as to identify potential restrictions on statements deemed inappropriate for public access by the Palace. The method used...
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Komunikasi Kebijakan Publik yang Efektif : Peran Public Affairs dalam Meningkatkan Pemahaman dan Partisipasi Masyarakat
Nur Azel Rizki Syahbani
; Rachmandita Oktavian
; Faris Aulia Riski
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
Effective public policy communication is a crucial factor in ensuring public understanding, acceptance, and participation in the process from policy formulation to implementation. In this context, public affairs plays a strategic role as a liaison between policymakers and the public through information management, stakeholder relationship building, and facilitation of ongoing public dialogue. This study aims to analyze the role of public affairs in realizing effective public policy communication...
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Peran Media Sosial dalam Pembentukan Opini Publik dan Dinamika Kebijakan Pemerintah di Era Digital
Duvalio Adnan Zordi
; Mohammad Syahrul Ihsan
; Muhamad Aprian Nazarudin
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
The 21st century is marked by a profound transformation in digital communication. Social media has become a new public space, enabling people to interact, disseminate information, and shape public opinion rapidly and massively. This article analyzes the role of social media in shaping public opinion and its influence on the dynamics of government policy in Indonesia. Through a literature review and case analysis of policies influenced by viral issues on social media, this study finds that social...
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Strategi Humas Pemerintah Kota Depok dalam Sosialisasi Kebijakan Car Free Day
Nur Azel Rizki Syahbani
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
The air quality index in Depok City has declined over the past three years based on data from the Depok City Environmental Agency. In response to this condition, the Depok City Government implemented a Car Free Day (CFD) policy every Sunday along Jalan Margonda Raya. The CFD program aims to improve environmental quality and air conditions while encouraging public participation in healthy activities. The success of this policy depends on how effectively information regarding the rules and objecti...
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Strategi Komunikasi Personal Branding Nusibah Jazuli dalam Pembentukan Citra Positif Partai Politik
Farhatuz Zahra
; Agnia Mumtaza
; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 3
, No 1
(2026)
This research aims to identify the personal branding strategy implemented by Nusaibah Jazuli, a PKS faction member of the South Tangerang City Regional People's Representative Council (DPRD), in building a positive image during the 2024 Election campaign. The advancement of social media has transformed how politicians build and manage their self-image, making a strong personal brand a crucial tool for young politicians to achieve credibility and differentiation amid fierce competition. Employing...
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Strategi Komunikasi Pemasaran “Iro Rumah Kopi” dalam Memperkuat Brand Awareness
Nasywa Damayanti
; Shafira Rixas Febriana
; Tria Patrianti
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 2
, No 1
(2026)
The coffee shop industry in Indonesia is experiencing rapid growth, leading to increasingly intense market competition, particularly among small and medium enterprises. Iro Rumah Kopi, an UMKM located in Lebak Bulus, is required to implement effective marketing communication strategies to strengthen its brand awareness. This study aims to analyze digital marketing communication practices conducted through social media platforms, especially Instagram and TikTok, which are widely used to reach you...
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Peran Digital Public Relation dalam Mempertahankan Reputasi Brand di Instagram @tokokopituku
Nazila Putri Kyla
; Azifah Faza Aghnia
; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 6
(2025)
This study aims to analyze the role of Digital Public Relations (DPR) in maintaining public trust in Kopi Tuku's reputation through its Instagram account @tokokopituku. Using qualitative methods with documentation studies, this study analyzed feed posts, captions, comment interactions, and related digital documents. The results show that Kopi Tuku implements a consistent digital communication strategy through simple visuals, humanistic storytelling, and a friendly style of language. This creates...
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Peran Lembaga Musik Pervagatus sebagai Band Performer dalam Membentuk Respresentasi Musik pada Program TV One Damai Indonesiaku
Keisya Amanda Putri
; Adelia Dwi Ratri
; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 6
(2025)
This study investigates how Lembaga Musik Pervagatus, a group that does not display Islamic identity, creates an Islamic musical image when performing at religious events in Islamic campuses. This study investigates how visual elements, song selection, and stage interaction influence audience perception. It does so using qualitative methods through interviews and performance observations. How the band's performative identity is influenced by attributes such as appearance, personality, cultural...
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