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Pengaruh Store Atmosphere, Sales Promotion, dan Diversity Product terhadap Keputusan Pembelian di Jelita Cosmetic Store Cabang HR Muhammad Surabaya
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
Indonesia's cosmetics industry has experienced rapid growth, leading to heightened competition and necessitating consumer-oriented marketing strategies. Jelita Cosmetic Store, located on Mayjend HR. Muhammad Street in Surabaya, faces these challenges by focusing on key marketing aspects such as Store Atmosphere, Sales Promotion, and Product Diversity. This study aims to examine the influence of Store Atmosphere, Sales Promotion, and Product Diversity on consumer purchasing decisions at the afore...
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Manajemen Pemeliharaan Ayam Kampung Di Kecamatan Perbaungan Kabupaten Serdang Bedagai, Sumatera Utara
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 1
(2024)
This research aims to analyze the relationship between feed prices and the productivity of broiler chickens in Indonesia, considering that poultry farming is the main source of animal protein needs for the community. One important component that influences production efficiency is feed prices, which often change due to changes in local and international markets. This research uses a quantitative analysis method with regression which is used in this research to find the relationship between the i...
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Strategi Dalam Perencanaan Dan Pengembangan Bisnis
Made Ayu Alivy Khumaira
; Arin Oktavia Ramadanti
; Diana Putri Damayanti
; Ovia Putri Rahmadani
; Rusdi Hidayat
; Maharani Ikaningtyas
Jurnal Manajemen dan Ekonomi Bisnis
Vol 4
, No 2
(2024)
This article discusses strategies in business planning and development that are crucial for a company's success. The research identifies various strategies that can be employed to tackle rapidly changing market challenges and increasing competition. Through a comprehensive approach, this article explores various planning methods that can assist companies in achieving their business objectives. The findings from this research can serve as a guide for managers and business leaders in developing ef...
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Perancangan Website Departement Profile Plant Hauling District Indo PT. Pamapersada Nusantara Kalimantan Timur
Jurnal Pengabdian kepada Masyarakat
Vol 4
, No 1
(2024)
One media for conveying information about a departement, company or agency is a website profile. To provide information, the indo plant hauling district departement only uses the WhatsApp application to share the latest news, announcements, or updates related to the departement, such as awards, new projects, or changes in the organization. To overcome the problem of information that can only be known by people in the departement, we provide recommendations for designing the Indo Plant Hauling Di...
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PENGARUH MOTIVASI DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 1
, No 3
(2022)
Tujuan dari studi ini untuk mengetahui pengaruh Motivasi dan Lingkungan Keluarga terhadap Minat Berwirausaha di Kalangan Mahasiswa Kota Sukabumi. Metodologi: Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. Sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, uji t (parsial), dan uji f (simultan). Hasil: Bahwa...
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