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Menampilkan 1–10 dari 18 artikel
Revolusi Digital UMKM : Membuka Peluang Pasar Lebih Luas Melalui Media Sosial dan E-commerce di Desa Kedungjambe
Novita Sari Makigawe
; Maharani Ikaningtyas
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand ma...
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Peran Sosial Media Marketing dan E-Commerce dalam Meningkatkan Daya Saing dan Jangkauan Pasar UMKM di Desa Kedungjambe
Hakim Mahdi Zakariya
; Maharani Ikaningtyas
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with...
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Optimalisasi Sanitasi dan Kebersihan Lingkungan dalam Mewujudkan Desa Sehat dan Sejahtera: Studi Kasus Desa Saringembat melalui Pendekatan Kolaboratif dan Edukasi Masyarakat
Zesa Dinda Auliya
; Maharani Ikaningtyas
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 1
(2025)
This study discusses the optimization of sanitation and environmental cleanliness in realizing a Healthy and Prosperous Village in Saringembat Village through a collaborative approach and community education. This program is based on the SDGs point of Healthy and Prosperous Villages, with a focus on the importance of clean environmental conditions and good sanitation as the foundation for public health. The methods used include surveys of locations for illegal waste disposal, interviews, and foc...
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Strategi Peningkatan Kesadaran Merek UMKM di Desa Kedungjambe melalui Pemasaran Digital
Faridatun Nikmah
; Maharani Ikaningtyas
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 1
(2025)
This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee feature...
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Praktik Pemberdayaan UMKM melalui Inovasi Produk dan Pemasaran Berbasis Digital untuk Meningkatkan Pendapatan Masyarakat Desa Saringembat
M. Zidhan Nurul Huda
; Maharani Ikaningtyas
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 1
(2025)
Saringembat Village has a variety of local products with significant potential; however, the marketing and management of these products remain limited. This program aims to assist MSME actors in leveraging digital technology to develop products, expand markets, and enhance competitiveness. Through training and mentoring, participants were taught product innovation, packaging design, logo creation, and the application of digital marketing through platforms such as social media and marketplaces. T...
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Peran UMKM Dalam Pembangunan Dan Kesejahteraan Masyarakat Kelurahan Desa Saringembat, Kabupaten Tuban
Citra Nia Ramadhani
; Maharani Ikaningtyas
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 1
(2025)
MSMEs (Micro, Small, and Medium Enterprises) play a significant role in supporting economic development and improving community welfare, especially in rural areas like Saringembat Village, Tuban Regency. This community service aims to empower local MSMEs through skill training, enhancing market access, and utilizing simple technologies to help them grow their businesses. The activities involve direct assistance to MSME actors in the fields of crafts, culinary arts, and local agriculture. The out...
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Analisis dan Pengembangan Sumber Daya Manusia di Perum Bulog Subdrive Surabaya Utara
Zanubah Alfa Reny
; Maharani Ikaningtyas
Jurnal Manajemen Kreatif dan Inovasi
Vol 3
, No 1
(2025)
The development of human resources (HR) is crucial for achieving organizational goals, particularly in the competitive food sector. This research analyzes HR management at Perum Bulog Subdrive Surabaya Utara, identifying strengths and weaknesses through a qualitative approach. Interviews and documentation reveal strong workforce quality and structured training programs as key strengths. However, challenges such as low motivation, communication gaps, and resource limitations hinder effectiveness....
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Inovasi Digital: Implementasi Mini Photobox sebagai Alat Pemasaran Kreatif untuk UMKM
Oktaviani Arcici Hadir
; Maharani Ikaningtyas
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 4
(2024)
In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a...
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Strategi Pengusaha Jawa Timur Dalam Meningkatkan Produktivitas Industri Melalui Pengembangan Sumber Daya Manusia
Firdausii Khoirunnisa
; Maharani Ikaningtyas
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 1
, No 3
(2024)
This research explores the strategies implemented by entrepreneurs in East Java to enhance industrial productivity through human resources development (HRD). Within the dynamic economic context and diverse industrial structure, this study aims to identify and analyze innovative strategies used by entrepreneurs to address challenges related to the quality and quantity of competent human resources. The research methodology employed a qualitative approach with document analysis and secondary data f...
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Peran Dyandra Promosindo Surabaya Sebagai Event Organizer dalam Indonesia International Motor Show (IIMS) Surabaya 2024
Inggrid Destrina
; Maharani Ikaningtyas
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
Dyandra Promosindo is a subsidiary of PT Digital Inisiatif, part of Kompas Gramedia, operating in the MICE (Meetings, Incentives, Conference, and Exhibitions) sector. The event organizer is responsible for determining the theme and overall concept of the event, which serves as the foundation for all event-related aspects. This study aims to understand the role of Dyandra Promosindo Surabaya as an event organizer in organizing an event, namely the Indonesia International Motor Show (IIMS) 2024 in...
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