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Keputusan Pembelian Konsumen Ditinjau dari Word of Mouth dan Lokasi pada Konveksi Sablon Majapahit di Mojokerto
Pajak dan Manajemen Keuangan
Vol 2
, No 4
(2025)
This study aims to analyze the influence of word of mouth and location on consumer purchasing decisions at Konveksi Sablon Majapahit in Mojokerto. The research employs a quantitative approach with data collected through online questionnaires. The sample was selected using purposive sampling based on specific criteria. Data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that both word of mouth and location have a significant partial and...
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Analisis Strategi Pemasaran Produk Wardah
Dindha Tria Lestari
; Novianti Novianti
; Syamsul Hidayat
Jurnal Manajemen dan Ekonomi Bisnis
Vol 5
, No 1
(2025)
This study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategie...
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Validasi Instrumen Penilaian Kinerja Karyawan Menggunakan Metode Behaviour Anchor Rating Scale di PT XYZ
Ismi Azalika Ummah
; Leyla Ayu Azkiyah
; Syamsul Hidayat
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 2
, No 1
(2025)
The application of the Behaviorally Anchored Rating Scale (BARS) method in employee performance assessment has been shown to increase the objectivity and accuracy of evaluations in various organizations. The BARS method assesses performance based on specific behaviors related to a particular task, thereby reducing subjectivity in assessment. Recent research by Hia et al. (2024) shows that the integration of the BARS method with a web-based system can facilitate the process of assessing and repor...
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Analisis Perbedaan Trend Harga Antara Warung Nasi Padang dan Warteg
Aqmal Maulana Sidik
; Tadkirotun Nakiya
; Syamsul Hidayat
Jurnal Manajemen Riset Inovasi
Vol 3
, No 1
(2025)
This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects t...
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Analisis Kepuasan Pelayanan Penggunaan Mobile Banking BCA
Zahrotul Hayat
; Syamsul Hidayat
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
Technological developments have made the mobility of people's activities more practical in meeting their financial needs. Only using a smartphone and internet network, customers can carry out banking transactions anywhere and anytime. This research discusses the development of economic digitalization in the banking sector, namely Mobile Banking technology innovation at BCA Bank. Therefore, this research aims to analyze the level of service satisfaction using BCA Mobile Banking (BCA Mobile). The...
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Pemberdayaan UKM Kaos “Ndlodok” Berbasis Puspakata di Endymion Screen Printing
Jurnal Pengabdian kepada Masyarakat
Vol 3
, No 1
(2023)
Permasalahan yang dihadapi Endymion Screen Printing pada pemasaran, yaitu pemesanan berdasarkan by order sekolah, komunitas atau organisasi swasta maupun negeri. Pelayanan terhadap pesanan by order untuk meminimalisir kerugian, karena dapat dipastikan dalam pelayanan pesanan by order akan dibayar. Kondisi pandemic Covid 19 cukup memukul usaha sablon, terlihat sekolah-sekolah dari tingkat Play Group, TK, SD, SMP, SMA dan tingkat Sarjana menggunakan system daring sehingga pesanan sablon dari...
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