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Menampilkan 1–2 dari 2 artikel
Analisis Perilaku FOMO pada Pembelian Boneka Labubu di Indonesia
Yuni Apriliani
; Novia Rahmawati
; Syamsul Hidayat
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 1
(2025)
The Fear of Missing Out (FOMO) phenomenon is one of the psychological factors that influences consumer behavior, especially in the context of purchasing collectible goods. This research aims to analyze FOMO behavior among consumers in Indonesia when purchasing Labubu dolls, a collectible product that is popular among toy lovers. The research method uses a qualitative approach with in-depth interviews with 15 respondents who actively collect Labubu dolls, as well as observations in the fan commun...
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Upaya Manajemen Stratejik Terhadap Kualitas Pelayanan Konser Blackpink World Tour (Born Pink) Di GBK
Dian Sudiantini
; Novia Rahmawati
; Niken Salsabilla
; Nendy Yuliarrani
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Various types of music that exist today, one of which is Korean pop (k-pop), adds color to the world of music and entertainment. One of the most famous music groups from South Korea itself, namely blackpink, in early 2023 has held a world tour concert (born pink) at GBK. The fans were very enthusiastic to watch the concert, especially the blinks who don't only live in JABODETABEK, but also from outside JABODETABEK. The Blackpink concert which was held for two days fulfilled trends on various soc...
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