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Pendampingan dalam Meningkatkan Kualitas Produk dan Pelayanan dalam Memenuhi Kepuasan Pelanggan
Army Cahya Putra Rustamaji
; Sinta Sundari Heriyanti
; Suhendra Suhendra
; Arif Widodo Nugroho
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 3
, No 1
(2025)
In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amert...
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Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah
Andrianto Prasetya Nugroho
; Zulfa Zakiatul Hidayah
; Erin Soleha
; Suhendra Suhendra
; Rizka Estisia Pratiwi
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 2
, No 3
(2024)
With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective b...
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Mengurai Potensi Media Sosial dalam Memperkuat Implementasi Kebijakan Keterbukaan Informasi Publik
Suhendra Suhendra
; Bambang Suprianto
; Faila Sufa Marhamah
Jurnal Media Administrasi
Vol 9
, No 1
(2024)
This research aims to explore the potential of social media in supporting the implementation of public information disclosure policies. This study employs a qualitative approach with a case study method. Data is collected through in-depth interviews with relevant stakeholders, participant observation, and social media content analysis. The collected data is analyzed using thematic analysis techniques to identify patterns, themes, and insights relevant to the research objectives. Results This res...
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