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Menampilkan 1–9 dari 9 artikel
Fenomena Utang Digital: Mengupas Peran Fintech, Lifestyle, dan Self-Control dalam Perilaku Utang Milenial berdasarkan Gender
Zulfa Zakiatul Hidayah
; Erin Soleha
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 4
, No 1
(2026)
Millennials aged 25 to 40 are currently the largest consumer group. Their dynamic lifestyles and social demands make them highly consumptive. The ease of obtaining credit, such as loans and credit cards, through advances in financial technology (FinTech) has further accelerated this trend. Unfortunately, exposure to social media that portrays a consumptive lifestyle encourages many of them to follow trends and buy non-essential items. The lack of financial literacy among young Indonesians often...
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Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang
Zulfa Zakiatul Hidayah
; Erin Soleha
; Abdul Latif
; Erna Apriani
; Rizka Estisia Pratiwi
Jurnal Pengabdian Sosial
Vol 2
, No 1
(2025)
Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business...
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Sosialisasi dan Pelatihan Pemasaran Digital serta Edukasi Legalitas Usaha untuk Meningkatkan Daya Saing UMKM di Desa Karangsari
Erin Soleha
; Ahmad Rasyiddin
; Rama Wijaya
; Zahra Nayla Darmawan
; Nabil Hawari
; Nur Fatimah
Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Vol 1
, No 3
(2024)
Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research...
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Pendampingan Penyusunan Laporan Keuangan dan Digital Marketing Pada Usaha Kopi “SIDJIE”
Erin Soleha
; Zulfa Zakiatul Hidayah
; Indra Permana
; Ahmad Rasyiddin
Jurnal Pengabdian Masyarakat
Vol 1
, No 3
(2024)
SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this...
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Pendampingan Penyusunan Laporan Keuangan dan Digital Marketing Pada Usaha Kopi “SIDJIE”
Erin Soleha
; Zulfa Zakiatul Hidayah
; Indra Permana
; Ahmad Rasyiddin
Jurnal Pengabdian Masyarakat
Vol 1
, No 3
(2024)
SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this...
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DOI
Optimalisasi Kompetensi SDM serta Inovasi Produk dalam Kegiatan Pendampingan UMKM pada Usaha Makanan
Citra Anisa Tika Putri
; Erin Soleha
; Prasetyo Hari Sandi
; Fahrurozi Muarief
Jurnal Pengabdian Masyarakat
Vol 1
, No 3
(2024)
The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business imple...
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Optimalisasi Kompetensi SDM serta Inovasi Produk dalam Kegiatan Pendampingan UMKM pada Usaha Makanan
Citra Anisa Tika Putri
; Erin Soleha
; Prasetyo Hari Sandi
; Fahrurozi Muarief
Jurnal Pengabdian Masyarakat
Vol 1
, No 3
(2024)
The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business imple...
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Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah
Andrianto Prasetya Nugroho
; Zulfa Zakiatul Hidayah
; Erin Soleha
; Suhendra Suhendra
; Rizka Estisia Pratiwi
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 2
, No 3
(2024)
With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective b...
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PELATIHAN MANAJEMEN BISNIS DAN KEUANGAN DIGITAL BAGI PELAKU UMKM TAMBUN SELATAN
Fiqih Maria Rabiatul Hariroh
; Erin Soleha
; Army Cahya Putra Rustamaji
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 1
, No 3
(2022)
Usaha mikro kecil menengah (UMKM) mempunyai peran penting dan strategis bagi pertumbuhan ekonomi negara, baik negara berkembang maupun negara maju. Pada saat krisis ekonomi berlangsung di Indonesia, kemampuan UMKM untuk tetap bertahan di masa krisis ekonomi adalah bukti bahwa sektor UMKM merupakan bagian dari sektor usaha yang cukup Tangguh. Usaha Mikro Kecil dan Menengah atau UMKM merupakan bisnis yang juga memerlukan pengelolaan manajemen usaha terkait aspek-aspek fungsional usaha dan pengelol...
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