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Peningkatan Daya Saing UMKM Melalui Digital Branding dan Inovasi Pengemasan Produk pada UMKM di Desa Silau Rakyat, Kecamatan Sei Rampah
Bobby Hartanto
; Rika Surianto Zalukhu
; Suci Etri Jayanti S
; Rapat Piter Sony Hutauruk
; Suwadi Suwadi
; Daniel Collyn
; Yenni Mariani Sinurat
; Ayu Zurlaini Damanik
; Yenni Arfah
; Kumala Vera Dewi
; Cici Puspaningrum
; Sri Winda Hardiyanti Damanik
; Donald Frensius Pasaribu
Jurnal Pelayanan Masyarakat
Vol 2
, No 4
(2025)
Micro, Small, and Medium Enterprises (MSMEs) in rural areas still face various challenges in improving product competitiveness, particularly related to the utilization of digital technology and professional product presentation. One of the main issues encountered by MSME actors in Silau Rakyat Village is the limited understanding of digital branding and the lack of innovation in product packaging, which hinders their ability to compete effectively in the digital market. This community service pr...
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Dampak Kombinasi Bisnis melalui Akuisisi terhadap Kinerja Keuangan Perusahaan Infrastruktur Telekomunikasi di Indonesia
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti S.
; Sri Winda Hardiyanti Damanik
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 4
(2025)
This study aims to analyze the impact of business combinations through acquisition on the financial performance of PT Sarana Menara Nusantara Tbk. The research employs a descriptive quantitative approach, focusing on the acquiring firm in the Indonesian telecommunications infrastructure sector. The data used are secondary data obtained from the company’s annual financial statements for the period 2019–2023, sourced from the Indonesia Stock Exchange and the company’s official website. Financial p...
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Generasi Unggul Berkarakter dengan Soft Skill Enterpreneur Mewujudkan Pembangunan Berkelanjutan Siswa SMK Bina Mitra
Sri Winda Hardiyanti Daminik
; Jon Edy
; Suryana Suryana
; Siva Marsya Oktaviany
; Dini Maelani
; Salsabila Sayyidina
Jurnal Pengabdian Kepada Masyarakat
Vol 5
, No 2
(2025)
Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while...
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Sosialisasi Manajemen Keuangan dan Akses Pembiayaan untuk Pelaku UMKM di Desa Sei Rampah, Kecamatan Sei Rampah
Rapat Piter Sony Hutauruk
; Rika Surianto Zalukhu
; Daniel Collyn
; Suci Etri Jayanti S
; Murbanto Sinaga
; Fitrianingsih Fitrianingsih
; Bobby Hartanto
; Kumala Vera Dewi
; Suwadi Suwadi
; Cici Puspaningrum
; Sri Winda Hardiyanti Damanik
; Bayu Arif Prabudi
Jurnal Pengabdian dan Pembangunan Lokal
Vol 2
, No 1
(2025)
The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants....
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Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer
Murbanto Sinaga
; Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Sri Winda Hardiyanti Damanik
; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 4
(2024)
This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure responde...
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Sosialisasi Penentuan Harga Jual Produk dalam Rangka Optimalisasi Laba Pada UMKM di Kelurahan Kebun Sayur
Jayanti, Suci Etri
; Zalukhu, Rika Surianto
; Damanik, Sri Winda Hardiyanti
; Hutauruk, Rapat Piter Sony
; Collyn, Daniel
; Sinaga, Murbanto
; Sinurat, Yenni Mariani
; Sagala, Yomeini Margaret
; Damanik, Ayu Zurlaini
Jurnal Pelayanan Hubungan Masyarakat
Vol 2
, No 3
(2024)
The majority of MSME players in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city have a poor understanding of how to calculate the correct selling price of products. They also do not understand how to identify costs and classify them appropriately. The selling prices they set for their products are not based on full cost estimates. As a result, the profit they make is not optimal. In view of these problems, a service activity in the form of socialisation was carried out for...
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Memahami Strategi Financial Management Bagi Siswa SMK Bina Patriot
Ririn Uke Saraswati
; Sri Winda Hardiyanti Damanik
; Soedjatmoko Soedjatmoko
; Arrofie Darmawan
; Sony Sonjaya
; Fenika Bunga Prawida Suwanto
; Khairil Anwar
; Sandi Arif Setiadi
; Winda Neri Sari
Nusantara Mengabdi Kepada Negeri
Vol 1
, No 2
(2024)
Financial management is a field of management related to planning, examining, controlling, managing and storing activities carried out by individuals, organizations or companies. The importance of understanding financial management strategies well is not only for workers who already have income, but also for students who will one day enter the workforce and will have their own income. Community service activities with the theme "Financial Management Strategies for Students" carried out at SMK Bi...
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Analisis Pengaruh Kemiskinan Dan Ketimpangan Distribusi Pendapatan Terhadap Ketimpangan Gender Dalam Pendidikan Di Indonesia
Murbanto Sinaga
; Rika Surianto Zalukhu
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Suci Etri Jayanti S
; Ayu Zurlaini Damanik
; Sri Winda Hardiyanti Damanik
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 2
, No 1
(2024)
Gender inequality in education persists in Indonesia, as reflected in the differences in the Literacy Rate (AMH) between males and females. Therefore, this study aims to determine the influence of poverty and income distribution inequality on gender inequality in education in Indonesia, both partially and simultaneously. The study was conducted in 34 provinces in Indonesia. The data used were secondary data, including the poverty rate, the Gini ratio, and the Average Years of Schooling (RLS) in...
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Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Murbanto Sinaga
; Sri Winda Hardiyanti Damanik
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2024)
Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2...
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Sosialisasi Peran Copywriting di Instagram Untuk Meningkatkan Penjualan Bisnis Pada Peserta Didik SMK El-Amin
Sri Winda Hardiyanti Damanik
; Ririn Uke Saraswati
; Sarmin Sarmin
; Euis Ratnasari
; Ananda Putri Rahmadhani
; Nanda Nurkholillah
; Nur Indah Sari
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Vol 2
, No 1
(2023)
Students at SMK EL-AMIN belong to the Generation Z, where many of them have already started their own businesses. However, some students running these businesses have not fully utilized social media, particularly Instagram, as a promotional tool. Therefore, a community service activity in the form of socialization was conducted for SMK EL-AMIN students in Cabangbungin sub-district, Bekasi regency, West Java. The aim of this socialization activity is to enhance the understanding and knowledge of...
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