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Menampilkan 1–2 dari 2 artikel
The Effect of Product Differentiation and Positioning on Purchasing Decisions for Honda Vario 160 Motorbikes in North Cikarang
Ririn Uke Saraswati
; Sarmin Sarmin
; Cahyana Cahyana
International Journal of Management and Strategic Business Leadership
Vol 1
, No 4
(2024)
Purchasing decisions are the stage where consumers make purchases after considering various alternatives. This study aims to determine the effect of product differentiation (X1) and positioning (X2) on purchasing decisions (Y) Honda Vario 160 motorbikes in North Cikarang District. Quantitative research method with an associative approach. The number of samples in this study were 97 using Cocran's formula and the sampling technique used was Non Probability sampling, namely Incidental Sampling. Da...
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Peningkatan Pemahaman Manajemen Operasional Pada Proses Produksi
Ririn Uke Saraswati
; Sarmin Sarmin
; Arrofie Darmawan
; Sony Sonjaya
; Fenika Bunga Prawida Suwanto
; Khairil Anwar
; Sandi Arif Setiadi
; Winda Neri Sari
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 1
(2024)
: Operational management is a field of management that has a focus in production or services using special tools and techniques to complete the production. Participants can implement knowledge about the way of production process that is the combination of one material with the other so that it becomes a product, the purpose of operational management, benefits, planning, strategy and challenges in the production process within the company. To gain a deeper knowledge of how production processes wi...
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