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Menampilkan 1–4 dari 4 artikel
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer
Murbanto Sinaga
; Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Sri Winda Hardiyanti Damanik
; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 4
(2024)
This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure responde...
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Analisis Pengaruh Kemiskinan Dan Ketimpangan Distribusi Pendapatan Terhadap Ketimpangan Gender Dalam Pendidikan Di Indonesia
Murbanto Sinaga
; Rika Surianto Zalukhu
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Suci Etri Jayanti S
; Ayu Zurlaini Damanik
; Sri Winda Hardiyanti Damanik
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 2
, No 1
(2024)
Gender inequality in education persists in Indonesia, as reflected in the differences in the Literacy Rate (AMH) between males and females. Therefore, this study aims to determine the influence of poverty and income distribution inequality on gender inequality in education in Indonesia, both partially and simultaneously. The study was conducted in 34 provinces in Indonesia. The data used were secondary data, including the poverty rate, the Gini ratio, and the Average Years of Schooling (RLS) in...
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Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong
Yenni Mariani Sinurat
; Suci Etri Jayanti
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Fitrianingsih Fitrianingsih
; Yomeini Sagala
; Rika Surianto Zalukhu
; Rodi Syafrizal
; Ayu Zurlaini Damanik
; Murbanto Sinaga
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 1
(2024)
The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MS...
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Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Murbanto Sinaga
; Sri Winda Hardiyanti Damanik
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2024)
Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2...
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