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Menampilkan 1–3 dari 3 artikel
Strategi Kreatif Penulisan Artikel Fiksi Berbantuan ChatGPT: Studi Kualitatif pada Blogger Kompasiana di Kota Semarang
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This study aims to examine creative strategies for fiction writing involving collaboration between humans and AI (ChatGPT) in the Kompasiana blogger community in Semarang. Using a qualitative approach, this study collected data through in-depth interviews with four informants active in AI-assisted fiction writing. The interviews revealed a shift in the role of AI, where AI no longer functions solely as a technical tool but rather as an imaginative partner collaborating with writers in the creati...
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Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan
Dzilla Khoerunnisa
; Rosiana Dewi
; Layalia Auliaur Rahman
; Ahmad Zhofaro Jawharul Fadl
; Noval Wijaya
; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini
Vol 2
, No 3
(2025)
Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development s...
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Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 1
(2025)
Digital transformation and e-commerce have changed consumer behavior in purchasing products. This research aims to analyze the role of Affiliate Marketing and Live Streaming on purchasing decisions. This research uses a qualitative approach with a descriptive-analytic method, which focuses on analyzing the role of Affiliate Marketing and Live Streaming in product purchasing decisions on the Shopee e-commerce platform. This research takes an analytical approach based on a literature review, analy...
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