Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee

Febbie Rosiana Dewi ; Munawaroh Munawaroh
Riset Ilmu Manajemen Bisnis dan Akuntansi 📅 2025 Vol 3, No 1 🔗 DOI: 10.61132/rimba.v3i1.1584
Abstract
Digital transformation and e-commerce have changed consumer behavior in purchasing products. This research aims to analyze the role of Affiliate Marketing and Live Streaming on purchasing decisions. This research uses a qualitative approach with a descriptive-analytic method, which focuses on analyzing the role of Affiliate Marketing and Live Streaming in product purchasing decisions on the Shopee e-commerce platform. This research takes an analytical approach based on a literature review, analyzing the role of affiliate marketing and live streaming in influencing product purchasing decisions on the Shopee e-commerce platform. The results of this research show that affiliate marketing plays a role in purchasing decisions, as well as live streaming has a role in shopee purchasing decisions because according to the results of analysis from several sources and journals, both have an influence on purchasing decisions.
Keywords
Affiliate Marketing; Live Streaming; Purchase Decisions
How to Cite

Febbie Rosiana Dewi & Munawaroh Munawaroh (2025). Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee. Riset Ilmu Manajemen Bisnis dan Akuntansi, 3(1). https://doi.org/10.61132/rimba.v3i1.1584

Febbie Rosiana Dewi; Munawaroh Munawaroh, "Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee," Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 3, no. 1, 2025.

Febbie Rosiana Dewi; Munawaroh Munawaroh. "Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee." Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 3, no. 1, 2025.

Febbie Rosiana Dewi; Munawaroh Munawaroh. "Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee." Riset Ilmu Manajemen Bisnis dan Akuntansi 3, no. 1 (2025).

Febbie Rosiana Dewi & Munawaroh Munawaroh (2025) 'Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee', Riset Ilmu Manajemen Bisnis dan Akuntansi, 3(1). doi: 10.61132/rimba.v3i1.1584.

Febbie Rosiana Dewi; Munawaroh Munawaroh. Analisis Peran Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk di Shopee. Riset Ilmu Manajemen Bisnis dan Akuntansi. 2025;3(1).

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