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Implementasi Strategi Komunikasi dalam Membangun Personal Branding di YouTube: Studi Literatur pada Kreator Gaming Mikro bioplazee
Restu Agung Setyo Nugroho
; Viro Dharma Saputra
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This study explores the implementation of communication strategies in building personal branding on YouTube, with a particular focus on the micro-gaming content creator bioplazee. Using a qualitative approach, this research adopts a systematic literature review method by analyzing scientific journals, academic books, and other relevant sources published within the last five years. In addition, empirical analysis is conducted on the bioplazee YouTube channel to observe real-world applications of...
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Implementasi Strategi Komunikasi Pemasaran dalam Membangun Brand Image UMKM Naza Makeup di Kota Bogor
M. Nabil Zidni
; Viro Dharma Saputra
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This research is motivated by the importance of marketing communication strategies for micro, small, and medium enterprises (MSMEs) in building brand image amid the increasingly competitive beauty industry. MSMEs are required to optimize various communication channels effectively to remain competitive and attract consumers. The purpose of this study is to analyze the implementation of marketing communication strategies carried out by Naza Makeup, an MSME in Bogor City, and to evaluate their effe...
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Studi Kualitatif Perilaku Konsumen pada Fenomena Silent Leads dalam Digital Marketing Amanah Bunda Daycare Semarang
Pangestu Adika Putra
; Viro Dharma Saputra
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This study discusses the phenomenon of silent lead in digital marketing strategy Amanah Bunda Daycare Semarang. This phenomenon refers to potential customers who have made an initial interaction through WhatsApp Business After seeing Meta Ads ads, but then do not continue communication or convert into customers. The phenomenon of silent leads is an important concern because although the digital marketing process manages to reach the target audience and trigger an initial response, the interactio...
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Strategi Kreatif Penulisan Artikel Fiksi Berbantuan ChatGPT: Studi Kualitatif pada Blogger Kompasiana di Kota Semarang
Isna Rosiana Dewi
; Viro Dharma Saputra
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This study aims to examine creative strategies for fiction writing involving collaboration between humans and AI (ChatGPT) in the Kompasiana blogger community in Semarang. Using a qualitative approach, this study collected data through in-depth interviews with four informants active in AI-assisted fiction writing. The interviews revealed a shift in the role of AI, where AI no longer functions solely as a technical tool but rather as an imaginative partner collaborating with writers in the creati...
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Konstruksi Identitas dan Nilai-Nilai Islam dalam Jargon “Go Berkah No Riba”: Analisis Wacana pada Komunikasi Pemasaran Digital
Suci Nabila
; Viro Dharma Saputra
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This study examines the phenomenon of the religious jargon “Go Berkah No Riba” (Go Blessed, No Interest) as a digital marketing communication strategy employed by entrepreneurs on social media, particularly Facebook. Using a descriptive qualitative approach and visual discourse analysis, this research seeks to understand how the jargon is interpreted, constructed, and widely disseminated in the context of product marketing and business opportunities. The findings indicate that “Go Berkah No Riba...
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