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Menampilkan 1–6 dari 6 artikel
Pengaruh Citra Merek Dan Kesadaran Merek Terhadap Ekuitas Merek Cinema XXI
Nilsen Wiljaya
; Richard Andrew
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 4
(2025)
In the intense competition in the entertainment industry, brand image and brand awareness are key elements that can influence brand equity. This research aims to identify and analyze the influence of brand image and brand awareness on the brand equity of Cinema XXI in Jakarta. The quantitative method was used by taking a sample of 100 respondents who were regular visitors to Cinema XXI. Data was collected through questionnaires and analyzed using SMART-PLS and SPSS. The research results show tha...
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Peran Sikap dan Inovasi Merek dalam Meningkatkan Ekuitas Merek pada Nasabah Bank Mandiri di Jakarta Barat
Raymond Cipto Aryananda
; Richard Andrew
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
This study aims to examine the effect of attitude and brand innovation on brand equity among Bank Mandiri Customers in West Jakarta. In the face of increasing competition in the banking industry, effective brand management is crucial for maintaining market position and enhancing customer loyalty. This research uses a quantitative approach by analyzing data from 100 respondents who are involved in transactions at Bank Mandiri. The data is analyzed using Structural Equation Modeling (SEM) to explo...
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Pengalaman Merek dan Keterlibatan Konsumen dalam Meningkatkan Niat Beli Produk Zara
Falren Angelyn
; Richard Andrew
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 1
(2024)
The fashion retail brands in Indonesia have shown a significant downward trend, particularly with well-known fashion brands like Zara. This decline reflects changes in several factors influencing consumers' purchase intentions, such as brand experience and consumer involvement. This study aims to examine the influence of brand experience and consumer involvement on the purchase intention of Zara products. The research design applied in this study is quantitative with a descriptive approach. Non-...
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Faktor-Faktor Yang Mempengaruhi Intensi Pembelian Do Spices
Aldo Wijaya
; Richard Andrew
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 5
(2024)
Do Spices is an SME that produces dry marinade spices for proteins. However, the purchase intention for Do Spices has declined based on sales data from January to February 2024. Therefore, it is necessary to identify the factors influencing consumer purchase intentions so that Do Spices sales can increase again. Utilitarian and hedonic values are factors that can influence purchase intention. Hence, this study aims to test the significance of utilitarian and hedonic values on purchase intention,...
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Peningkatan Performa Pengelolaan Aplikasi Pencari Jodoh di Indonesia
Richard Andrew
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
Mobile applications for dating or dating-apps are one of plenty alternatives to increase the probability of matching between men and women. Recent numerous data showed that there are temporary slowdown for marriages. If these things continue in several years ahead, it might decreasing the chance of the country to maintain the demographics bonuses as one of country wellknown competitive advantages. However, the usage of dating-apps to enhance the chance of matching still unfamil...
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Perbandingan Pemasaran Digital Klub Sepakbola Lokal Dengan Internasional
Richard Andrew
; Ian Nurpatria Suryawan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 1
(2023)
Digital marketing in local football clubs improve faster compare to their performance before pandemic. From their online shops, there are significant enhancement from the value to volume of transaction. Moreover, the researchers found out that a club can possess fans from various region and football itself are improving dramatically since Indonesia had a chance to run the U-17 Men’s World Cup 2023. This research want to compare Persija Jakarta, one of the best local club in Ind...
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