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Menampilkan 1–2 dari 2 artikel
The Application of Gamification in Entrepreneurship Learning to Enhance Motivation and Business Creativity for Students
Ratna Puspita Dewi
; Peri Puarag
International Journal of Communication, Tourism, and Social Economic Trends
Vol 3
, No 1
(2026)
This study addresses low student engagement and high levels of boredom in entrepreneurship courses that rely heavily on one-way PowerPoint-based lectures. Preliminary observations in-dicated that 80% of students experienced low motivation and difficulty generating innovative business ideas. The purpose of this research was to examine the effect of gamification on student learning motivation and business creativity.A quantitative approach was employed using a pre-experimental (One-Group Pretest–P...
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OPTIMIZATION INTEGRATED MARKETING COMMUNICATION MODEL AS STRATEGIC APPROACH TO BOOST CIREBON BUSINESS LEISURE
Shela Suci Setiani
; Ety Setiawati
; Chondro Suryono
; Yu-Fang Yen
; Ratna Puspita Dewi
; Abdul Khalim
; Joseph Aldo Irawan
International Journal Of Accounting, Management, And Economics Research
Vol 2
, No 1
(2024)
This study centers on the strategic application of an Integrated Marketing Communication (IMC) optimization model to enhance the landscape of b-leisure in Cirebon City, West Java, Indonesia. Recognizing the city's potential, this research aims to leverage a comprehensive marketing approach to augment its appeal as a destination for both business and leisure. The primary objective of this research is to Utilize an Integrated Marketing Communication (IMC) optimization model to boost the business l...
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