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Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan pada Alfamart di Depok
Junia Rahmawatiara
; Purwatiningsih Purwatiningsih
; Ratih Setyo Rini
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 2
(2025)
This study aims to analyze the impact of service quality and promotion on customer satisfaction at Alfamart in Depok City. The research uses a quantitative approach with data collected through questionnaires filled out by 100 respondents. Data analysis techniques include data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests using IBM SPSS version 25. The results of the T-test indicate that service quality (...
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Pengaruh Fitur Flash Sale dan Gratis Ongkos Kirim Pada Platform Shopee terhadap Keputusan Pembelian Konsumen di Jakarta Timur
Maulidya Edelweis
; Purwatiningsih Purwatiningsih
; Ratih Setyo Rini
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 2
(2025)
This study aims to analyse the influence of flash sales and free shipping on consumer purchasing decisions for Shopee products. The research was conducted from October to December with a quantitative approach, involving 100 respondents as a sample. Data analysis includes data quality tests, classical assumption tests, hypothesis tests, multiple regression analysis, and determination coefficient tests with IBM SPSS 25 software. The results of the partial test showed that flash sale (X1) had no si...
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Analisis Pengukuran Kepuasan Konsumen dengan Pendekatan Customer Satisfaction Indeks Pada E-Commerce di Jakarta
Oki Lestari
; Purwatiningsih Purwatiningsih
; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 3
(2024)
The development of e-commerce is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. Customer satisfaction and trust are the most dominant problems in every business unit operating in the service sector, but the process of achieving customer satisfaction is not easy. Because many other factors can influence the achievement of this level of customer satisfaction. Through this research, the author aims to determine the level of customer satisfaction, namel...
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Pengaruh Social Media Marketing dan Celebrity Endorsement Terhadap Minat Beli Konsumen Produk Wardah Beauty
Noor Fahmi Shihab
; Purwatiningsih, Purwatingsih
; Ratih Setyo Rini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that so...
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Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT XYZ
Kartika Herdianty
; Purwatiningsih, Purwatiningsih
; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 3
(2024)
PT XYZ is a company with a wide network and services for the community. To achieve success in a company, good performance is required, which is based on work discipline and work motivation. The aim of the research is to determine the influence of work discipline and work motivation on employee performance at PT XYZ. This research uses a quantitative approach with nonprobability sampling data collection techniques, namely saturated sampling. The population in this study consisted of all PT XYZ em...
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Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ
Muhammad Hasbi Gurumindah
; Purwatiningsih, Purwatiningsih
; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 3
(2024)
This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classica...
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Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Badan Pusat Statistik Kota Jakarta Selatan
Tiara Febriany
; Purwatiningsih, Purwatiningsih
; Ratih Setyo Rini
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 3
(2024)
Human Resources are a valuable asset and are the focus of every company. Therefore, so that employees can be active at work and have high work morale, companies need something that can motivate their employees, namely by providing support in the form of compensation and work discipline. The purpose of this research is to determine the effect of compensation and work discipline on employee performance at the South Jakarta City Central Statistics Agency. The method used is a quantitative descripti...
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