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Pengaruh Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan pada Alfamart di Depok
Junia Rahmawatiara
; Purwatiningsih Purwatiningsih
; Ratih Setyo Rini
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 2
(2025)
This study aims to analyze the impact of service quality and promotion on customer satisfaction at Alfamart in Depok City. The research uses a quantitative approach with data collected through questionnaires filled out by 100 respondents. Data analysis techniques include data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests using IBM SPSS version 25. The results of the T-test indicate that service quality (...
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Pengaruh Fitur Flash Sale dan Gratis Ongkos Kirim Pada Platform Shopee terhadap Keputusan Pembelian Konsumen di Jakarta Timur
Maulidya Edelweis
; Purwatiningsih Purwatiningsih
; Ratih Setyo Rini
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 2
(2025)
This study aims to analyse the influence of flash sales and free shipping on consumer purchasing decisions for Shopee products. The research was conducted from October to December with a quantitative approach, involving 100 respondents as a sample. Data analysis includes data quality tests, classical assumption tests, hypothesis tests, multiple regression analysis, and determination coefficient tests with IBM SPSS 25 software. The results of the partial test showed that flash sale (X1) had no si...
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Pengaruh Social Media Marketing dan Celebrity Endorsement Terhadap Minat Beli Konsumen Produk Wardah Beauty
Noor Fahmi Shihab
; Purwatiningsih, Purwatingsih
; Ratih Setyo Rini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that so...
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