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Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu
Yoyok Priyo Hutomo
; Rachmat gunawan
; Chandra Ayu Pramestidewi
; Muhamad Rizki Ramdani
; Siti Sonia
; Wita Sri Rahayu
; Hamdun Hamdun
; Muhamad Azmi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Vol 4
, No 4
(2025)
The development of digital technology has presented new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and business sustainability. However, traditional MSMEs in Sumur Batu Village still face limitations in product branding and the effective utilization of e-commerce and social media for marketing and business transformation. Through this Community Service Program (PKM), students and local communities have collaborated to provide solutions grounde...
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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan
Dery Wijaya
; Samsuri Samsuri
; Rachmat Gunawan
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 6
(2023)
Performance is a very important part to achieve the goals of a company. Given the magnitude of the influence of leadership style and organizational culture on employee performance. This study aims to determine the effect of leadership style and organizational culture on employee performance at Mega Hotel & Resort. The method used is multiple linear regression analysis. The total sample of all employees of Hotel Mega & Resort is 55 people. The results of the study simultaneously show that...
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Brand Image Memediasi Kualitas Produk dan Harga Terhadap Keputusan Pembelian
Parida Meida Fera
; Erny Amriani Asmin
; Rachmat Gunawan
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 3
(2023)
The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realib...
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