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Tinjauan Literatur Optimalisasi Manajemen Sumber Daya Manusia Untuk Peningkatan Produktivitas dan Keberlanjutan Peternakan Sapi Perah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Human resources are the driving force of animal husbandry in Indonesia, because the role of human resources is important and aligned with qualified work skills will create sustainable dairy farms. This Literature Review aims to examine the effect of increasing productivity and sustainability of dairy farms through optimizing human resource management. This study used a systematic review method. After collecting information from 13 SINTA accredited journals and SCOPUS indexed journals, it was fou...
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Pengaruh Literasi Digital, Karakter Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Berwirausaha
Saragih, Nara Pangihutan
; Annisa, Najibah
; Simamora, Dea Riskyalina
; Munte, Gey Des Four
; Umar, Andi Taufiq
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study centers on examining the impact of digital literacy, entrepreneurial characteristics, and competitive advantage on entrepreneurial success. In the rapidly evolving digital era, the ability to utilize information technology has grown to be a crucial aspect in supporting business activities, specifically for micro, small, and medium enterprises (MSMEs). This analysis employs a quantitative method using surveys aimed at MSME entrepreneurs. Multiple linear regression was conducted to anal...
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Harris Hotel Bandung's Strategy in Providing Excellent Service for Guests
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This study aims to explore the strategies implemented by Harris Hotel Bandung in an effort to provide excellent service to guests. The background of this study is rooted in the importance of high service quality in the hospitality industry to increase guest satisfaction and loyalty. The method used is a qualitative approach, with data collection through in-depth interviews and direct observation at the hotel. The research results revealed that Harris Hotel Bandung implements various strategies,...
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Analisis Keunggulan Produk Pegadaian Dalam Persaingan UPC Dengan Menggunakan Teknik Competitive Profile Matrix (CPM) Di UPC Karang Lewas dan UPC Alun-Alun Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the superiority of Pegadaian products in competition between Branch Service Units (UPC) using the Competitive Profile Matrix (CPM) technique at UPC Karanglewas and UPC Alun-Alun Purwokerto. The approach used is descriptive qualitative through case studies, with data collection through in-depth interviews, observation, and documentation. CPM analysis is carried out by identifying key success factors such as service quality, product variety, price, promotion, ease of acc...
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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Pengembangan Layanan Inovatif Dengan Analisis Blue Ocean Strategy di KSPPS BMT NU Sejahtera Bumiayu
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through...
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Analisis Portofolio Produk Harian KSP Gunung Slamet Cabang Ajibarang Menggunakan Matriks BCG
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher con...
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Kenali Dan Cegah Demam Berdarah Dengue Sebagai Upaya Pencegahan Dan Penanggulangan Penyakit
Arisandi, Desto
; Bulu, Martinus Tagu
; De Jesus, Maria Carolina
; Saraswati, Farikhatun Nisaa
; Mosa, Rambu Pedi
; Nono, Arianto
; Bolosan, Fabio Andre
; Dapa Ole, Ericson Umbu Robaka
; Nadifah, Fitri
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Dengue Hemorrhagic Fever (DHF) is transmitted through the bites of Aedes aegypti and Aedes albopictus mosquitoes. Efforts that can be made to reduce the incidence of dengue fever are through the 3M plus movements (draining, burying and covering) and carrying out preventive activities such as sprinkling larvicide powder, using mosquito repellent, and planting mosquito repellent plants. The aim of this community service is to increase public knowledge about recognizing and preventing dengue fever...
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Aspek Perencanaan Bisnis Batik Tanah Liek
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Batik Tanah Liek is one form of Minangkabau cultural heritage that has a unique coloring process that uses natural materials in the form of clay. This study aims to analyze the business planning of Batik Tanah Liek from two main aspects, namely marketing and finance. The method used is a descriptive approach with secondary data and a five-year financial projection simulation. The marketing strategy is focused on cost-based pricing and digital promotion through social media, participation in cult...
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Pengembangan Kompetensi Pelaku Usaha Mikro Kecil Menengah Kelurahan Purwodiningratan Surakarta Guna Mewujudkan Digital Preneur
Veronika, Prima
; Ramadhani, Navadilla
; Ragacitta, Nareswari Rineka
; Prabandaru, Nirmana Ratri
; Firdausi, Nabila Nuzulla
; Taib, Nabil Abdurrahman
; Tamelia, Nurdina
; Naharunna, Nana
; Ibrahim, Syahlaa’ Shoofi
; Rahmawati, Aditya Nur
; Djatunnisa, Ifa
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. T...
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